Mobile Gaming for South East Asia

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Alvin Yap

Shared during Mobile Monday Indonesia in July 2012. Highlights the real opportunity in mobile social gaming for Asia

Technologie Divertissement et humour Business

Mobile Social Gaming
The REAL Opportunity

By: Alvin Yap

Who We Are

@Alvin_Yap
Founder & CEO of TMG
Top Social Games Developer
Serves over 5M Players/Users
Own Platform “KotaGames”

Global Mobile Gaming Market

CAGR of 63% and
>7x by 2016
US$11B
Social/Freemium Social/Freemium
Others
75% of Total

US$4B

US$2B
2016
2012

APAC (Excluding China, Korea, Japan)

China, Japan, Korea
US$1.5B
Rest of APAC
Rest of World 90

Advertising
Virtual Goods
35% Download 1,110

55%
10%
US$200M
300
21
185
2016
2012

4 Key Market Realities
Device Footprint Demographics
Monthly Spending
Smart (6%) 89% >US$120
Basic (26%)
<US$120
Feature (68%)

11%

200M
19% Devices sold (July’11)
Credit Cards
Bank Accounts Closed-OS
40M
Mobile Users 13.4M iOS, Android etc

82%

Infrastructure Fragmentation

Window Of Opportunity
1.3 Billion Underserved Users

Window Of Opportunity
With Sufﬁcient Technology

Window Of Opportunity

Be the FIRST
Social Gaming
Experience

Fact or Fiction?
#1 Indonesian users cannot be monetized

Monetization Zynga TMG Diff.

Paying MAU 1.3% 36% 27x

ARPDAU ~US$0.046 US$0.036 -22%

Fact or Fiction?
#2 Smartphones will take over very soon

Even by 2016,
feature phones
will still be around

Fact or Fiction?
#3 Indonesian users do not play social games

The average player:

255 Pages Per Month
2x Visits per Day
>20mins Per Visit

Other General Trends

Telcos “encouraged” to Innovate

Entry of Global Giants

Rise of <$100 Smart-phones

KotaGames with XL

“Monster Fight”
included in KL1K

Media Event for
Ofﬁcial Launch

Booth@
ICS 2012

http://www.youtube.com/watch?v=MbS-NrWLJjM

KotaGames with TSEL

Exclusive
“Galaukan Setan”
Game!

http://www.youtube.com/watch?v=MbS-NrWLJjM

KotaGames Platform!

3 simple reasons to bring your games to KotaGames!!

Easy Integration!
Simple integration using HTML!

Wide Distribution!
Reach users of top telcos in SEA/India!

Effective Monetization!
Monetize with SMS Billing that works for all!

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Mobile Gaming for South East Asia

1. Mobile Social Gaming The REAL Opportunity By: Alvin Yap

2. Who We Are @Alvin_Yap Founder & CEO of TMG Top Social Games Developer Serves over 5M Players/Users Own Platform “KotaGames”

3. Global Mobile Gaming Market CAGR of 63% and >7x by 2016 US$11B Social/Freemium Social/Freemium Others 75% of Total US$4B US$2B 2016 2012

4. APAC (Excluding China, Korea, Japan) China, Japan, Korea US$1.5B Rest of APAC Rest of World 90 Advertising Virtual Goods 35% Download 1,110 55% 10% US$200M 300 21 185 2016 2012

5. 4 Key Market Realities Device Footprint Demographics Monthly Spending Smart (6%) 89% >US$120 Basic (26%) <US$120 Feature (68%) 11% 200M 19% Devices sold (July’11) Credit Cards Bank Accounts Closed-OS 40M Mobile Users 13.4M iOS, Android etc 82% Infrastructure Fragmentation

6. Window Of Opportunity 1.3 Billion Underserved Users

7. Window Of Opportunity With Sufﬁcient Technology

8. Window Of Opportunity SOCIAL GAMING

9. Window Of Opportunity Be the FIRST Social Gaming Experience

10. Fact or Fiction? #1 Indonesian users cannot be monetized Monetization Zynga TMG Diff. Paying MAU 1.3% 36% 27x ARPDAU ~US$0.046 US$0.036 -22%

11. Fact or Fiction? #2 Smartphones will take over very soon Even by 2016, feature phones will still be around

12. Fact or Fiction? #3 Indonesian users do not play social games The average player: 255 Pages Per Month 2x Visits per Day >20mins Per Visit

13. Other General Trends Telcos “encouraged” to Innovate Entry of Global Giants Rise of <$100 Smart-phones

14.

15.

16.

17.

18. Now Loading. . .

19. KotaGames with XL “Monster Fight” included in KL1K Media Event for Ofﬁcial Launch Booth@ ICS 2012 http://www.youtube.com/watch?v=MbS-NrWLJjM

20. KotaGames with TSEL Exclusive “Galaukan Setan” Game! http://www.youtube.com/watch?v=MbS-NrWLJjM

21. KotaGames Platform! 3 simple reasons to bring your games to KotaGames!! Easy Integration! Simple integration using HTML! Wide Distribution! Reach users of top telcos in SEA/India! Effective Monetization! Monetize with SMS Billing that works for all!

22. Upcoming Titles

23. biz@tmgamer.co

Mobile Gaming for South East Asia

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