We've come a long way from the corporate video of the noughties, with the boring talking heads ramming home a desperately dull corporate message - with little or no marketing impact. These days, with formats proliferating and technology developing rapidly, there are now many more opportunities for video in B2B marketing. Former BBC producer Nick Lawrence will provide top tips on how to make this channel work for you.

1. Audience, grammar, and videotape…
Nick Lawrence, Head of Editorial and Broadcast
Strategies
Waggener Edstrom
www.b2bmarketing.net

2. “An equation for corporate videos:
Audience + Engagement = Sales”
@_nick_lawrence
www.b2bmarketing.net

3. “The need for good grammar is not exclusive to
written content. Good video grammar is
ESSENTIAL for audience engagement.”
@_nick_lawrence
www.b2bmarketing.net

4. “Broadcasters create moving image content that
is designed to engage an audience.
Marketers can do this too.”
@_nick_lawrence
www.b2bmarketing.net

5. www.b2bmarketing.net

6. www.b2bmarketing.net

7. “Whoever we are, wherever we work, we are all
human. Video is video whoever it is for.
Business, consumer, personal… It doesn’t have
to be crap.”
@_nick_lawrence
www.b2bmarketing.net