Palestra proferida durante o Workshop sobre como publicar artigos científicos em inglês, na Biblioteca da Escola de Engenharia de Sao Carlos, USP, por HarryBlom, Director of Brazilian Market Development, Springer.

1. Scientific Publishing in South America
Chances and Opportunities
for Researchers in Brazil

2. Outline of the presentation
• Introducing the Visiting Team and Speakers
• Introduction of Springer
• Electronic publishing and new publication types
• Open Access
• Science in Brazil
• What Springer offers to Brazil

3. Introduction Visiting Forum
Dr. Daniel McGowan–Edanz Group Science Director – New Zealand
Mariana Biojone– Senior Business Development Editor – Springer São Paulo
Dr. Mayra Castro – Editor for Engineering Nanotechnology; Materials Science; Bioengineering;
Green Energy Technology – Springer Heidelberg
Annie Cimino– Executive Editor for Medical and Life Science Journals – Springer New York
Beverley Ford – Editorial Director - Computer Science, Computer Vision, Graphics, Animation
& Games, HCI / Human Factors, Information Systems, SWE, Programming languages and
techniques – Springer London
Bill Tucker – Editorial Director Health and Behavior – Springer New York
HeloisaTiberio– Account Specialist – Springer São Paulo

4. Brief personal Introduction
• PhD gamma-ray astronomy, Leiden 1997
Post-doc research at INAOE, Puebla, Mexico in 1998
• Twelve years in publishing (Kluwer in Holland then Springer in the USA)
• Since 2011, head of astronomy editorial at Springer New York and
Brazilian Market Development Springer São Paulo
experience working in science and in publishing in an international arena

5. Introducing Springer
• Experience in academic publishing since 1842
• More than 6,000 new books published per year
• Leading journals Publisher: ~2000 journals
 1/3 in cooperation with societies and other organizations
• Global powerful publisher with local personal contacts
• Leading in China and Russia
• Innovative product development:
– SpringerLink: 600 consortia customers and 35,000+ institutions worldwide
– Springer Open Choice, BioMed Central, Briefs, Theses, Images
– 51,000+ eBooks and MyCopy
– 216 eReference Works
• Over 1/5th of Nobel prize winners are Springer authors, includes almost all of the recent
winners working in science.

7. Number of English-Language Journals Number of English-Language Book Titles
Published in 2011 Published in 2009
Medicine Medicine
Science & Technology Science & Technology
Social Sciences & Humanities Social Sciences & Humanities
Springer 2,039 Springer 3,959
Informa 3,408
Elsevier 1,904
OUP 2,459
Informa 1,707
CUP 1,566
Wiley-
Blackwell 1,444
Palgrave 1,274
Macmillan
Sage 572
Elsevier 1,260
CUP 268 Wiley- 1,201
Blackwell
WK Health 252 Sage 779
OUP 241 WK Health 327
(English-language academic/scholarly journals only; Springer including BioMed (Data from www.puballey.com; if a book is published simultaneously in hard-
Central, Springer Medicine and Springer Fachmedien) and paperback editions, only the hardback edition was included)

8. Our ambition for Brazil
• Develop a representativeprogram of
theverybestjournalsfromtheregion
• Lay thefoundationsfor a growingbookprogrambased
on thework of theregion‘sleadingscientists
– Cooperatewithleadinginstitutions
– Co-publish and develop Journals
– Co-publishBook Series
– Provideeditorialsupport
• Author Workshops and Support (e.g. Edanz)
• Publishing infrastructure
• Professional publishingexperience

9. eFirst Publishing

10. Springerlink.com
eFirst
• Springerlink content database is the central access point for researchers in Science, Technology
and Medicine, containing5million journal articles and book chapters
• All new Springer books are first published as eBooks and in many countries we offer a
~50 BRL black&white PB version called MyCopy for institutions who buy access to the eBooks
• Book Archive
• More than 70 000 titlesavailablefordigitisation
• eBooks are compatible with the well-known eReaders, iPad,
Kindle, Nook.
SpringerLink serves 600 consortia and more than 35,000 institutions worldwide

11. eBook Strategy Moving Forward
Springer eBook Strategy:
– Quality: you are in good company
– Global reach = Global influence
– Speed: get your ideas out there quickly
– Findability: apply search engine optimization features
– Formats: state-of-the-art online e-book platform; PTO print technology;
MyCopy; Mobile Devices
– Ideal in geographically-challenged locations (the Amazon!)
– Ready for next generation integration in content databases with linking

12. SpringerLink.com –
integrated platform for eJournals& eBooks

13. SpringerLink Journal Example

14. SpringerBriefs
Introduction of New Product Types: SpringerBriefs
• Hot topics and comprehensive tutorials
• 50-125 pages long
• Organized in focused series
• Providing a format for publishing ideas somewhere between a research
article and a book

15. SpringerTheses
Project Concept „Best of the Best“
• Top-rankedinstitutesfromaroundtheworldinvitedtonominatetheirbestPh.D. theses
for a Springer Thesis Prize*
Pilot project in Chemistry and Physics and
related fields such as Astrophysics, Materials,
Nanoscience, Chemical Engineering, Complex
Systems, Biotechnology and Biophysics
* 1000 BRL award plus publication of the entire thesis in the series

16. Criteria for Nomination
To qualifyfornominationthethesis must fulfillallof thefollowingcriteria:
• The work reported in the thesis must represent a significant scientific
advance.
• It must be written in good English.
• Each thesis should include a foreword by the supervisor outlining the
significance of its content.
• The thesis should have a clearly defined structure with an
introduction accessible to scientists not expert in the field.
• If the thesis includes previously published material, permission to
reproduce this must be gained from the respective copyright holder.
• The thesis must have been examined and passed during the 12
months prior to nomination.

17. First Reactions
“I am a strong
supporter of
“I very much the idea”
welcome this “I am very glad
initiative” that quality is at
the heart of your
programme”

18. Images with good descriptive captions are separately stored in a
searchable database for easy discovery of graphical information.

19. There’s something for everyone
Written by world-renowned scientists from across the globe
Textbooks
Atlases
Encyclopedias
Handbooks
Monographs
Conference Proceedings
SpringerBriefs
SpringerTheses
SpringerProtocols
SpringerReferences
Society-branded Books
Series
eBook • eReader • Traditional Print • MyCopy

20. Open access

21. Whatis Open Access?
The article is universally and publicly accessible via the Internet, in an easily
readable format and deposited immediately upon publication, without embargo.
Copyright remains with the author
Creative Commons
“The author or copyright owner irrevocably grants to any third party, in advance
and in perpetuity, the right to use, reproduce or disseminate the research article in
its entirety or in part.”
The publication fees are covered by the author or by research funds.
No subscription fees are paid by the libraries.

22. Fully open accessjournals
Source: http://www.doaj.org/

23. Fully open accessjournals
1,400
1,200
1,000
800
600
400
200
0
Source: http://www.doaj.org/

24. Open accesstoresearchoutputisbecomingmandatory
Open access mandates
Source: http://www.openscholarship.org/jcms/c_6226/open-access-policies-for-universities-and-research-institutions?hlText=policies

25. Open Access options with Springer
• Definitions
– Free Access: authors, universities, societies are not paying for public access (SciELO).
• Includes temporary public access of subscription materials for promotion reasons
– Open Access: authors, universities, societies pay for public access.
• Green Open Access: author versions in public repositories (for example arXiv).
• Gold Open Access: final versions are publicly accessible on publishers Web site.
• Springer (Green by default)
– Articles in subscription journals = Open Choice (Gold)
• Article fee = ~5000 BRL, author is given choice after acceptance of article
– Articles in full open access journals = SpringerOpen or BioMed Central (Life Sciences)
• Article fee = between 1100 -1500 BRL, paid in many different ways.
• Signing up institutional (university, society) members who pay for the authors.

26. What is ?
• New suite of open access journals which will cover all disciplines
– BioMed Central for the biomedical topics
• All articles are fully and immediately open access (copyright authors, Creative
Commons Attribution license)
• No subscriptions,
article processing fees instead
– Paid by the author (via research grant, library, institutional OA fund, …)
– Paid by a member institution
– Waivers (economic hardship; Invitation waivers for EICs)

29. Science in Brazil

30. In Brazil, the numbers go up fast
• R&D spending 8% growth annually since 2005
• Fast growing scientific production (17% per year vs. 3% globally)
• Close to 200 universities
• # of students > Germany & UK combined (about 4 million)
• Strong government policy and investments to grow the country’s scientific impact
• 55% of the research output of Latin-America comes from Brazil
• The 7th economy in the world with:
GDP ~2 trillion USD
~1.5% of this is spent on
Science & Technology (= ~30 billion USD).

31. Emerging KnowledgeEconomies
Source: Thomson Reuters Web of Knowledge SM

32. Science Output of Citable Documents from the Region (SCImago, 03/2012)
Country 2007 % 2010 Citations
per document
in 2007
Brazil (13) 30 040 +44 43169 5.69
Mexico 10 505 +27 13326 5.80
Argentina 7 230 +28 9237 7.13
Chile 4627 +34 6199 7.17
Colombia 2178 +89 4111 5.83
Cuba 1473 +14 1674 3.00
Venezuela 1703 +5 1782 4.30
USA (1) 354 976 +29 457 642 11.64
China (2) 203 626 +55 315 768 4.02
UK (3) 111 020 +11 123 756 10.48
Germany (4) 99 082 +20 119 216 10.77
Holland (14) 32 926 +15 37991 12.68

33. Size of the market and Focus Fields
• Brazil top 5 fields of the 43 000 citable articles published in 2010
– 27% = Medicine, Tropical Medicine, & Public Health
– 20% = Agricultural & Biological Sciences
– 10% = Biochemistry, Genetics, and Molecular Biology
Springer Author
– 6% = Physics and Astronomy Mapper
– 6% = Chemistry 2008: 2268
2009: 2731
2010: 3545
2011: 4898
BMC submitting
authors
2008: 162
2009: 219
2010: 302

34. SciELO
• Scientific Electronic Library Online, has more than 850 free access journals from all of Latin America,
Spain, Portugal and South Africa (233 from Brazil)
• About 50 journals in English language, most others are hybrid (PT, ES, EN) and gradually switching to
English only, but:
– Repository, no active journal development
– No income for owners (societies)
– Limited international visibility and undercited
– Societies are now asking publishers for additional services
• Springer offers to work with SciELO and introduce APCs
• With Open Access we can have articles on SpringerLinkandSciELO
• Requested partnership to start new OA journals

35. Springer and Brazil

36. Our office in São Paulo, the heart of a metropolitan area
with 20 million people
AvenidaPaulista

37. Springer distributes Journals from Brazil, increasing collaboration
Since 2009
Since the early
1990s
Since 2010
Since 2011
As of 2012

38. Focus areas to develop journals
Factors for Success
– International Diversity: authors, editors, editorial advisory board members.
– Positioning: does the journal offer a unique perspective or focus.
– Local strengths: which expertise is local, but triggers a global interest?
– If a regional journal, how does it compare with other journals from the same area?
Will it enrich coverage in a subject or provide a regional perspective?
– Peer review system and international editorial conventions
– Proper English language, suggesting services such as Edanz is providing
– Citation Data Analysis
– Timeliness of publication
– Market Share and Growth
– Financial sustainability

39. Library Advisory Board Activities in Brazil
Discuss and share our strategies and future activities with the directors of main Brazilian
university, academic, and scientific institutional libraries by increasing the dialog among our
institutions to become, more and more, partners.
•vision of editorial activities in Brazil
with the new office
• increase the knowledge of the
existence (and possible
partnerships) of scientific journals
owned by universities
• support the university efforts on
training authors on how to write
scientific articles and manuscripts

40. How to Publish a Book with Springer?
Get in touch with us!
• 1) Author fills out book proposal form
– Topic and Title
– Level: research, graduate or undergraduate
– Uniqueness: new results, better explanation, competing books outdated
• 2) Springer subject expert evaluates proposal, may ask changes
• 3) Review by fellow scientists
• 4) Discussing publishing agreement: date of delivery, financial rewards
• 5) Manuscript delivery
• 6) Book production
• 7) Announced to the market, promotion
• 8) Publication
• 9) Distribution and Sales
• 10) New edition

41. Thankyou
Obrigado

42. Journal Basics

43. Why do wepublish?
The Real Reason
More Rapid
Exchange of Scientific
Ideas Progress
All ScientistsareAuthors

44. Why do wepublish?
The PracticalReason
Funding
Bodies
Grant
Writing Researchers
Journal
Publication

45. Where do wePublish?

46. Where do wePublish?
Measuring Quality
Impact Factor Calculation
2011 Impact Factor:
Cites in 2011 to items published in 2010 + 2009
Total 2010 + 2009 Articles
ISI Impact Factorscalculatedfromthemonitoring of ~8000 journals
SCOPUS Impact Factorscalculatedfromthemonitoring of ~16000 journals

47. Where do wePublish?
Caution!!!
Impact FactorsMeasure:
– thePopularity of a Science/topic
– theamountscientists in thosedisciplineswrite
Example:
Biomedical journalsusuallyhavemuchhigher Impact Factorsthan Engineering journals
The science in bothisgood but thenature of thesciencedictates a different rate of
publication