At 2011’s BITCI General Assembly, we held a special session on the hot topic of how social media can be used to communicate sustainability. Matthew Yeomans, co-founder of Social Media Intelligence gave this fascinating presentation on trends and key areas being impacted by this new form of media.

1. Social Media Sustainability Workshop

2. About SMI

3. Social Media Sustainability Transparency Community Smarter Business Cost Savings Innovation Stronger, Better, More Profitable Business The Promise

4. A lot has changed in 10 years

5. People are telling stories about your brand Why aren’t you telling your own story?

8. The Sustainability Social Media Gap 244 120 Using social media for marketing/PR Using social media for sustainability/CSR

9. Marketers are doing their best to measure…

10. The danger is that customers just become another number

12. So what do people want from companies? Entertainment Response Knowledge Leadership Honesty Respect

13. How can companies serve that need? Be Useful!

14. There’s no magic formula to social media conversation The Right Conversation The Right Community The Right Content

15. Social Media Screw Ups 9 6 3 8 7 1 2 14 13 12 11 5 4 10

16. Good content = social media currency

17. Understand your community first Then establish an ongoing dialogue

18. Think like a publisher – What content works where, when?

19. What story do you want to tell? Customer Service R&D Brand Validation Thought Leadership Sustainability Recruitment info Sales Employee Engagement B2B

20. Don’t be intimidated by technology

21. VIDEO DIARIES: Highlight Sustainability Hidden Stories

22. TWITTER THOUGHT LEADERSHIP – Allianz shows knowledge

23. EMPLOYEE BLOG - Experiences from Stonyfield

24. Reinvent the corporate responsibility report! 15 120

25. Eco No imagination

26. How to Start

27. Find the right people in your organisation

28. Integrate social media thinking - don’t isolate

29. Connect the Entire Organisation PR Marketing Customer Service R&D Supply Chain Recruitment Sales Internal Comms +

30. Especially these guys

31. “ If everything seems under control, you're just not going fast enough.” Finally…

32. [email_address] @mateoy 07949 830256 Thank you……