Welch- Case Study

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Business Technologie

Newsfeed Optimization: How the Phoenix Suns increased their reach on Facebook @ZachWelch VP of client Services, BrandGlue

What we’ll be looking at: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Fans aren’t coming back ,[object Object],[object Object]

Why are the numbers so low? ,[object Object],[object Object],[object Object],[object Object]

What do we know about the algorithm? ,[object Object],[object Object]

What do we know about the algorithm? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Short is Sweet 2 of the top 3 performing post were less than 60 characters

Jeramie McPeek – VP of Digital, Phoenix Suns ,[object Object]

[object Object],[object Object],[object Object],[object Object],What NFO accomplished with the Phoenix Suns in 30 days:

www.brandglue.com [email_address] @zachwelch

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Welch- Case Study

1. Newsfeed Optimization: How the Phoenix Suns increased their reach on Facebook @ZachWelch VP of client Services, BrandGlue

5. Pageviews

7. So how do you reach your fans?

9. Are all my fans seeing my updates?

10.

11.

12. Edge Score

13.

14. Newsfeed Optimization (NFO)

15.

16.

17. Call to Action

18. Call to Action

19. Short is Sweet 2 of the top 3 performing post were less than 60 characters

20. Rich Media

21. Rich Media

22. How much you post:

23. What were the results?

24. Impressions

25. Active users

26.

27.

28. www.brandglue.com [email_address] @zachwelch