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E xtension 2011 fsa cop social media project-05-11

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Barbara O'Neill
Barbara O'Neill

eXtension 2011 conference workshop on social media project

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Tweet Smarter, Not Harder: Methodology and Impact of a Social Media Project to Encourage Savings Barbara O’Neill, Andrew Zumwalt, Rebecca Travnichek, Michael Gutter eXtension Financial Security for All (FSA) Community of Practice
Workshop Objective ,[object Object]
Program Description ,[object Object],[object Object],[object Object],[object Object]
Definition of Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
IF FACEBOOK WERE A COUNTRY, IT WOULD BE THE THIRD LARGEST. THERE ARE MORE FACEBOOK USERS THAN PEOPLE IN THE UNITED STATES. THE WORLD’S SECOND MOST POPULAR SEARCH ENGINE IS YOUTUBE. MORE THAN 75 MILLION PEOPLE WERE ON TWITTER in 2009 (and over 200 million in December 2010) AND IT IS GROWING FASTER THAN ANY OTHER SOCIAL NETWORKING SITE, ESPECIALLY AMONG 50-SOMETHINGS
Four-Step Project Methodology ,[object Object],[object Object],[object Object],[object Object]
CoP Capacity Survey Topics ,[object Object],[object Object],[object Object],[object Object],[object Object]
Use of Social Media by FSA CoP ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Subsequent FSA CoP Social Media Webinar ,[object Object],[object Object],[object Object]
FSA CoP Social Media Webinar Topics ,[object Object],[object Object],[object Object]
Project Implementation ,[object Object],[object Object],[object Object],[object Object],[object Object]
Sample Facebook Messages ,[object Object],[object Object],[object Object],[object Object]
Sample Tweets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Triangulation (Multiple Methods) Evaluation Approach ,[object Object],[object Object],[object Object],[object Object],[object Object]
Quantitative Impact Data ,[object Object],[object Object],[object Object],[object Object],[object Object]
Follower/Friend Survey Results ,[object Object],[object Object],[object Object],[object Object],[object Object]
Follower/Friend Survey Comments ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Monitoring Twitter Impact ,[object Object]
Monitoring Twitter Impact ,[object Object]
Professional Collaborator Survey Results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Professional Collaborator Survey Comments ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Future Directions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Project Summary ,[object Object],[object Object],[object Object],[object Object],[object Object]
Comments? Questions? ,[object Object],[object Object],[object Object]

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E xtension 2011 fsa cop social media project-05-11

  • 1. Tweet Smarter, Not Harder: Methodology and Impact of a Social Media Project to Encourage Savings Barbara O’Neill, Andrew Zumwalt, Rebecca Travnichek, Michael Gutter eXtension Financial Security for All (FSA) Community of Practice
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  • 5. IF FACEBOOK WERE A COUNTRY, IT WOULD BE THE THIRD LARGEST. THERE ARE MORE FACEBOOK USERS THAN PEOPLE IN THE UNITED STATES. THE WORLD’S SECOND MOST POPULAR SEARCH ENGINE IS YOUTUBE. MORE THAN 75 MILLION PEOPLE WERE ON TWITTER in 2009 (and over 200 million in December 2010) AND IT IS GROWING FASTER THAN ANY OTHER SOCIAL NETWORKING SITE, ESPECIALLY AMONG 50-SOMETHINGS
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