2. Evolutionary Coaching
“This is a book for all coaches. But, it is
not a book about the skills and
techniques of coaching: It is a book
about the framework of human
development that coaches need to be
familiar with in order to facilitate the
full emergence of their client’s
potential.”
Richard Barrett
May 2014
3. Questions we will be addressing in this
pre-summit webinar
1. Why do coaches needs to be familiar with
Evolutionary Coaching?
2. What is Evolutionary Coaching?
3. How is Evolutionary Coaching different from
normal coaching?
4. Questions we will be addressing in this
pre-summit webinar
1. Why do coaches needs to be familiar with
Evolutionary Coaching?
5. Evolutionary Coaching
No matter what type of coach you are, it is important to
recognize that every individual you are working with is
on an evolutionary journey—a natural journey of
psychological development that is common to every
member of the human race. Where your clients are on
that journey significantly affects their goals and the ways
in which they respond to their life challenges.
Why do coaches needs to be familiar with Evolutionary Coaching?
6. Evolutionary Coaching
Evolutionary coaching brings an overarching context to
the goals and objectives of the individuals you are
coaching.
You understand where they are on their life journey—
what their primary motivation is; and what is blocking
there progress—what secondary motivations they have,
and how the cultures in which they are embedded are
hindering (or supporting) their development.
Why do coaches needs to be familiar with Evolutionary Coaching?
7. Questions we will be addressing in this
pre-summit webinar
2. What is Evolutionary Coaching?
8. At any given moment in time what
is most important to us are the
satisfaction of the needs of the
stage of psychological
development we have reached
(primary motivation), and the
unmet needs of the stages of
psychological development we
have passed through but have not
yet fully mastered (secondary
motivations).
What motivates people is the satisfaction
of their needs.
What is Evolutionary Coaching?
9. Stages of Psychological Development
Surviving: Learning to stay alive by meeting your
basic physiological needs—warmth, hunger, etc.
Conforming: Learning to keeping safe and secure by
staying loyal to your family, kin and culture.
Differentiating: Learning how to distinguish yourself from
the crowd by honing your natural skills and talents.
Individuating: Letting go of the aspects of your parental and cult-
ural conditioning (beliefs) that no longer align with who you are.
Self-actualizing: Learning to become more fully who you are
by leading a values- and purpose-driven life with integrity.
Integrating: Learning how to align with others who share
the same values and purpose to create a better world.
Serving: Fulfilling your destiny by caring for and
serving the needs of humanity and/or the planet.
EvolutionofPersonalConsciousness
Needs/Primary Motivations
What is Evolutionary Coaching?
10. Stages of Psychological Development
Surviving: Learning to stay alive by meeting your
basic physiological needs—warmth, hunger, etc.
Conforming: Learning to keeping safe and secure by
staying loyal to your family, kin and culture.
Differentiating: Learning how to distinguish yourself from the
crowd by honing your natural skills and talents.
Individuating: Letting go of the aspects of your parental and cult-
ural conditioning (beliefs) that no longer align with who you are.
Self-actualizing: Learning to become more fully who you are
by leading a values- and purpose-driven life with integrity.
Integrating: Learning how to align with others who share
the same values and purpose to create a better world.
Serving: Fulfilling your destiny by caring for and
serving the needs of humanity and/or the planet.
0-2 years
Needs/Primary Motivations
What is Evolutionary Coaching?
11. Stages of Psychological Development
Surviving: Learning to stay alive by meeting your
basic physiological needs—warmth, hunger, etc.
Conforming: Learning to keeping safe and secure by
staying loyal to your family, kin and culture.
Differentiating: Learning how to distinguish yourself from the
crowd by honing your natural skills and talents.
Individuating: Letting go of the aspects of your parental and cult-
ural conditioning (beliefs) that no longer align with who you are.
Self-actualizing: Learning to become more fully who you are
by leading a values- and purpose-driven life with integrity.
Integrating: Learning how to align with others who share
the same values and purpose to create a better world.
Serving: Fulfilling your destiny by caring for and
serving the needs of humanity and/or the planet.
3-7 years
Needs/Primary Motivations
What is Evolutionary Coaching?
12. Stages of Psychological Development
Surviving: Learning to stay alive by meeting your
basic physiological needs—warmth, hunger, etc.
Conforming: Learning to keeping safe and secure by
staying loyal to your family, kin and culture.
Differentiating: Learning how to distinguish yourself from the
crowd by honing your natural skills and talents.
Individuating: Letting go of the aspects of your parental and cult-
ural conditioning (beliefs) that no longer align with who you are.
Self-actualizing: Learning to become more fully who you are
by leading a values- and purpose-driven life with integrity.
Integrating: Learning how to align with others who share
the same values and purpose to create a better world.
Serving: Fulfilling your destiny by caring for and
serving the needs of humanity and/or the planet.
8-29 years
Needs/Primary Motivations
What is Evolutionary Coaching?
13. Stages of Psychological Development
Surviving: Learning to stay alive by meeting your
basic physiological needs—warmth, hunger, etc.
Conforming: Learning to keeping safe and secure by
staying loyal to your family, kin and culture.
Differentiating: Learning how to distinguish yourself from
the crowd by honing your natural skills and talents.
Individuating: Letting go of the aspects of your parental and cult-
ural conditioning (beliefs) that no longer align with who you are.
Self-actualizing: Learning to become more fully who you are
by leading a values- and purpose-driven life with integrity.
Integrating: Learning how to align with others who share
the same values and purpose to create a better world.
Serving: Fulfilling your destiny by caring for and
serving the needs of humanity and/or the planet.
30-39 years
Needs/Primary Motivations
What is Evolutionary Coaching?
14. Stages of Psychological Development
Surviving: Learning to stay alive by meeting your
basic physiological needs—warmth, hunger, etc.
Conforming: Learning to keeping safe and secure by
staying loyal to your family, kin and culture.
Differentiating: Learning how to distinguish yourself from
the crowd by honing your natural skills and talents.
Individuating: Letting go of the aspects of your parental and cult-
ural conditioning (beliefs) that no longer align with who you are.
Self-actualizing: Learning to become more fully who you are
by leading a values- and purpose-driven life with integrity.
Integrating: Learning how to align with others who share
the same values and purpose to create a better world.
Serving: Fulfilling your destiny by caring for and
serving the needs of humanity and/or the planet.
40-49 years
Needs/Primary Motivations
What is Evolutionary Coaching?
15. Stages of Psychological Development
Surviving: Learning to stay alive by meeting your
basic physiological needs—warmth, hunger, etc.
Conforming: Learning to keeping safe and secure by
staying loyal to your family, kin and culture.
Differentiating: Learning how to distinguish yourself from
the crowd by honing your natural skills and talents.
Individuating: Letting go of the aspects of your parental and cult-
ural conditioning (beliefs) that no longer align with who you are.
Self-actualizing: Learning to become more fully who you are
by leading a values- and purpose-driven life with integrity.
Integrating: Learning how to align with others who share
the same values and purpose to create a better world.
Serving: Fulfilling your destiny by caring for and
serving the needs of humanity and/or the planet.
50-59 years
Needs/Primary Motivations
What is Evolutionary Coaching?
16. Stages of Psychological Development
Surviving: Learning to stay alive by meeting your
basic physiological needs—warmth, hunger, etc.
Conforming: Learning to keeping safe and secure by
staying loyal to your family, kin and culture.
Differentiating: Learning how to distinguish yourself from
the crowd by honing your natural skills and talents.
Individuating: Letting go of the aspects of your parental and cult-
ural conditioning (beliefs) that no longer align with who you are.
Self-actualizing: Learning to become more fully who you are
by leading a values- and purpose-driven life with integrity.
Integrating: Learning how to align with others who share
the same values and purpose to create a better world.
Serving: Fulfilling your destiny by caring for and
serving the needs of humanity and/or the planet.
60+ years
Needs/Primary Motivations
What is Evolutionary Coaching?
17. Basic Needs and Growth Needs
Growth
Needs
Basic
Needs
Surviving: Learning to stay alive by meeting your
basic physiological needs—warmth, hunger, etc.
Conforming: Learning to keeping safe and secure by
staying loyal to your family, kin and culture.
Differentiating: Learning to distinguish yourself from the
crowd by honing your natural skills and talents.
Individuating: Letting go of the aspects of your parental and cult-
ural conditioning (beliefs) that no longer align with who you are.
Self-actualizing: Learning to become more fully who you are
by leading a values- and purpose-driven life with integrity.
Integrating: Learning how to align with others who share
the same values and purpose to create a better world.
Serving: Fulfilling your destiny by caring for and
serving the needs of humanity and/or the planet.
Transformation
Needs/ Primary Motivations
What is Evolutionary Coaching?
18. Basic Needs and Growth Needs
Growth
Needs
Basic
Needs
A basic need is something that is important to get, have or
experience in order to feel physically and emotionally safe
in your framework of existence. These are the needs
associated with the first three stages of psychological
development. Abraham Maslow referred to them as
“deficiency” needs. You feel anxious and fearful when you
are unable to satisfy your basic needs, but once they are
met, you no longer pay them much attention.
Letting go of the aspects of your parental and cultural
conditioning (beliefs) that no longer align with who you are.
A growth need is something that enables you to feel a
sense of internal alignment. Abraham Maslow referred to
these as “being” needs: a way of being in the world, with
minimal fear and anxiety that allows you to feel a sense of
alignment with who you really are at the deepest level of
your being. When you are able to satisfy your growth
needs, they do not go away, they engender deeper levels
of commitment
Transformation
Needs/ Primary Motivations
What is Evolutionary Coaching?
20. What prevents us from focusing
on our primary motivation?
1. The unmet needs of the stages of development
we have passed through which we have not yet
mastered—our secondary motivations.
2. The stages of development (levels of consciousness)
of the cultures in which we are embedded (family,
community, organisation and society) which are at a
lower stage of development.
21. Our unmet needs arise from the parental programming
and cultural conditioning in our formative years
By the time we reach physical maturity we are the prisoners of our
parental programming and cultural conditioning.
The persona we display to the world is not our unique self, but our
false self: a self with a socialized mind; a self that did its best to
survive and stay safe in its physical and cultural framework of
existence.
What happens to most of us is our unique self—the person we were
born to become—gets pushed into the background.
22. Evolutionary Coaching
The job of an evolutionary coach is:
a) to help their clients break down the
bars of the prisons they have
constructed for themselves (parental
programming and cultural conditioning)
so they can unmask their false selves,
discover their true selves and grow and
develop the inborn gifts and talents of
their unique selves; and,
b) to help their clients to evaluate to what
extent the cultures they are embedded
in are helping or hindering them in
meeting their needs, and support them
in taking appropriate actions.
Individuation
Self-actualisation
Primary focus will
normally be on:
23. In the full webinar, I will explain:
1. How to measure what stage of psychological
development your clients have reached.
2. How to identify what secondary motivations your
clients have.
3. How to determine how the cultures your clients are
embedded in are supporting or hindering their
psychological development.
24. Full Summit
Date: Wednesday, 25th June, 2014
Time: 6:00 pm UK, 1:00 pm New York, 10 am Los Angeles
To Book: http://wbecs.com/partner/a/wbecs2014/ribax
My WBECS page: http://wbecs.com/richardbarrett/
My Blog: http://evolutionarycoachingblog.wordpress.com/