1. A ZEN JOURNEY TO
DATABASE MANAGEMENT
Featuring
A Customer Success Story

2. TECHNOLOGY DRIVES THE SPEED OF BUSINESS
The emergence of ‘Big Data’, the ‘Internet of Things’, and ‘Hybrid cloud’ applications are providing
businesses with the capability to perform faster, smarter, and more efficiently than ever. In order to
harness that competitive edge, companies need a robust foundation to manage their data and run
mission-critical applications.
Big Data Internet of Things Hybrid Cloud
Faster Smarter Efficiently
World's data doubling
every two years
28 billion IoT devices to
be operational by 2020
50% of enterprises will use
hybrid cloud by 2017
Source: IDC

3. THE EVOLUTION IN DATABASE MANAGEMENT
To cope with the tremendous
growth of new apps and
unstructured data (especially
in social media, gaming, and
mobile), enterprises are
changing their approach to
database management.
of all digital information
today is unstructured data90%Source: IDC

4. THE EVOLUTION IN DATABASE MANAGEMENT
Companies that generate vast amounts of data are now migrating to NoSQL databases as
the preferred alternative to traditional relational databases, which lack the flexibility to handle
massive amounts of unstructured data.
Unstructured data
NoSQL Database

5. WHITEPAGES – A DATABASE CASE STUDY
Whitepages is the leading source for contact information in North America, providing access
to 250 million personal identities for over 55 million unique visitors a month.
For their storage needs, Whitepages relied on relational databases. As the company grew and
launched new applications (like Caller ID), they were faced with the challenge of scaling their
database infrastructure while ensuring availability.
55 M
250 M

6. WHITEPAGES’ KEY EVALUATION CRITERIA
They needed a scalable solution that would provide:
• Operational simplicity
• Ease of administration while
scaling up or down
• Database robustness if a
node crashed
• Allow for reading and writing
data in the event of a
hardware or network outage
• Capacity to expand without
losing any uptime

7. …AND THE WINNER IS BASHO RIAK KV!
Whitepages evaluated a number of database solutions including Hbase, Postgres, Cassandra,
and Basho Riak KV to meet growing data requirements.
Riak KV was the clear winner for:
High availability
Scalability
Fault-tolerance
Operational simplicity

8. THE PERFECT SOLUTION
Riak KV was extremely easy to set up,
configure, and scale up. We ran benchmarks,
which all met or exceeded our expectations. It
delivered on its promise of resiliency against
the loss of a node, so it was a perfect solution
for us. Since deployment, Riak has been one
of the most trouble-free solutions we’ve
operated at Whitepages. It just works!
With Riak KV, Whitepages was able to increase stability for its Caller ID app,
achieve scaling goals at minimal cost, and reduce operational complexity.
“
”– Devin Ben-Hur
Senior Architect
Whitepages

9. WHY CUSTOMERS CHOOSE RIAK
More and more companies are migrating to Riak for its scalability and fault tolerance
– the two leading IT challenges facing enterprises today.
14%
Reduce IT
infrastructure costs
34%
75%
32%
Meet performance and
QoS SLAs
Meet scalability
requirements
Support business
growth expectations
45%
61%
Support higher
uptime SLAs
Simplicity of operations
(fault tolerance, ease of
management, stability)
Multi-model approach with
integration of key/value,
storage and search
Other
Top Reasons Customers Select Riak
27%
14%
Multiple-choice survey conducted by TechValidate. Response percentages may not add up to 100.

10. BRINGING ZEN TO THE DELUGE OF DATA
Basho specializes in solving critical data management challenges for enterprises, with
products designed to ensure the resilience and performance of key business applications:
Controls and simplifies distributed Big Data and IoT
applications; provides integration with Redis,
Spark and Solr.
Distributed NoSQL database – guarantees reads
and writes even in the event of hardware failures
or network partitions
Cloud storage software – more cost-effective than
traditional storage; compatible with Amazon S3
and OpenStack Swift for easy integration

11. FOR FAST-GROWING WEB BUSINESSES
More than 30 percent of Fortune 50 companies use Basho to power their critical web,
mobile and social applications, and their public and private cloud platforms.
With a payback period averaging 12-18 months, an investment in Riak can truly be a Zen journey.

12. TAME BIG DATA
To learn more about how Basho helped
Whitepages meet their growing data
requirements, please
CLICK HERE