Digital Storytelling Creates Engaging Learning
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This document discusses how digital storytelling can be used for innovative learning. It provides examples of how two companies leveraged digital storytelling to improve employee engagement and compliance. Key elements of storytelling like characters, journeys and obstacles are outlined. The document suggests applying digital storytelling at work by using technologies like motion graphics, film and games to create engaging narratives. Triggers for when digital storytelling could be useful are listed, such as driving organizational change or providing accessible learning.
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Digital Storytelling Creates Engaging Learning
- 1. LOVING A DIGITAL LEARNING LIFE SU306 How to leverage technology and storytelling to create innovative learning that sticks!! @belearning #astd2013
- 2. Watch this. What emotion does this film provoke in you? Thinking about how that made you feel, what memory or story does that trigger for you?
- 4. We engage through the power of story.
- 5. To discover the power of storytelling. To discuss an approach to storytelling. To translate this into a digital landscape. To imagine the application of digital storytelling in your workplace. PURPOSE
- 6. IN THE DIGITAL ECONOMY, WHY IS STORYTELLING SO POWERFUL IN LEARNING?
- 7. Insights Mindfulness, meaning & critical thinking are the antidote of an info overload world
- 8. THE THREE RULES OF THE NEW ECONOMY Be more connected Be more human Be more meaningful
- 9. WHAT ARE THE KEY COMPONENTS OF STORYTELLING?
- 10. ESSENTIALLY, A STORY EXPRESSES HOW AND WHY LIFE CHANGES Life is normal… Something happens to change that… Enter trusty sidekick Things feel really bad… Hero overcomes the bad things or transforms… Return to new normal…
- 11. ① Plain and simple ② Let the content speak for itself ③ The enabling convention of truth ELEMENTS OF SUCCESSFUL STORYTELLING
- 12. COMPONENTS OF A STORY CHARACTER What are the qualities of the character? What motivates them? What are their flaws? JOURNEY What is their current reality? What is the future state? What lessons will they learn along the way? OBSTACLES What challenges might they face? Externally or internally?
- 13. HOW MIGHT YOU APPLY DIGITAL STORYTELLING IN YOUR WORKPLACE?
- 15. WOOLWORTHS GROUP IMPACT Improved compliance performance, lower insurance, message retention through humour and character. TARGET AUDIENCE Geographically dispersed, 19-28 year old predominately male. CLIENT NEED A memorable experience to create engagement and commitment in staff around safety, health and compliance. SOLUTION A behavioral change program that through a key reflective narrative and training of change agents led to employee engagement in compliance
- 16. Transforming an Onboarding Experience A cutting-edge Retail Onboarding experience to engage the hearts and minds of the target audience, “Digital Natives” to drive overall organisational culture change and to improve speed to competence so that their inductees could service customers and add to the bottom line as soon as possible! WHAT THEY LEARNT Fundamentals 7 Units / 15 Activities Product 36 Units / 72 Activities Process 13 Units / 20 Activities Soft Skills 1 Unit / 1 Activity 3 DAY FACE-TO-FACE • Tell, Show, Do structure • Role Plays • A Day in the Life of 90-DAY APP • 108 games and interactive activities • 3 Buckets to reflect 30-days each. 1 follows a linear path & 2 a non-linear path • Reflective Journaling • Pictures and Videos • Reward Badges • On-the-Job Task Checklists • 5 assessments 3 x 2HR VIRTUAL INSTRUCTOR-LED • Tell, Show, Do structure • Collaborative breakout groups © 2013 BE LEARNING PTY LTD.
- 17. WHAT DID YOU TAKEAWAY FROM THESE EXAMPLES?
- 18. TRIGGER POINTS Does your learning solution need to: • Engage hearts and minds to drive change? • Engage an audience? • Provide a consistent message? • Open a conversation or discussion? • Be reusable – online, conferences, intranet, internet? • Be accessible to a geographically spread audience? • Be accessible to a flexible workforce? • Be an integrated part of a wide and transformational change?
- 19. THANKYOU.
- 20. We use innovative technology to create integrated experiences.
- 21. Your Feedback Counts! Your feedback helps ASTD continue to provide top-notch educational programs that help you stay on top of a changing profession. Evaluation forms for this session are available NOW via the mobile app and at the following link: www.astdconference.org.
Notes de l'éditeur
- ----- Meeting Notes (19/05/13 07:12) -----10 minutesremember----- Meeting Notes (19/05/13 07:35) -----Tell my storyaha momentwhy i entered learning and development
- Introduction to Be Learning and out vision of playing on the frontier
- Introduction to Be Learning and out vision of playing on the frontier
- Betsy Sparrow, How Google is changing our brain? That we don’t remember information we remember where to find it.
- The 3 Rules Of The New Economyby Josh Allan Dykstra
- Refer to Joseph campbellherosjourneyRelate to MrHollands Opus
- Retell your original storyAs the listener, consider who was the main character? What was their journey? And what obstacles did they have to overcome?