With new social media platforms popping up every day, how do you decide which sites your company should have a presence on? During this session, we will discuss the top social media sites and create a customized social media plan that works for your unique business.

1. What
pla(orms
should
your
business
be
using?

2. About
Rebecca
Ø Cer:fied
digital
business
strategist
Ø Social
media
cer:fied
professional
Ø eCommerce
expert
Ø Online
instructor
Ø Previous
adjunct
instructor
at
Kishwaukee
College
and
Heartland
College
Ø Web
development

3. Social
Media
Is
A
Tool
Networking
Events
People
who
visit
your
physical
loca:on
Think
List
Building,
capture
emails

4. Most
Popular
&
Effec:ve

5. Your
Job…Evaluate
Each
Pla(orm
What
is
the
unique
purpose
of
this
pla(orm?
Do
its
aVributes
relate
to
my
business’s
needs?
Which
target
audience
does
this
pla(orm
serve?
How
much
:me
on
this
network
is
necessary
to
have
the
best
impact?

6. Facebook
Personal
FB
Page
Business
FB
Page

7. Facebook
Personal
Profile
Ø Best
chance
of
being
seen
in
News
feed
Ø Op:mize
your
About
page
Ø Keep
it
real,
be
you
and
don’t
SELL
your
products
or
services
on
your
Personal
Profile

8. Facebook
Business
Page
Who
should
use
it?
Everyone!!!!
Facebook
should
be
your
“social
home”
for
your
business
What
to
share
Engaging
photos,
videos,
text
Post
frequency
At
a
minimum
1-­‐2
per
day
(Tip:
Increase
engagement
post
4-­‐6
:mes
per
day)

9. Facebook
Group
Ø 3
types:
Public,
Closed,
Secret
Ø Groups
are
more
visible
in
the
news
feed
Ø Feels
like
a
Community
Ø Search
posts
Ø Store
files

10. Facebook
Adver:sing
$5.00
per
ad
/
per
day
(3
ads
are
running
/
22
people
used
offer
/
102
people
claimed
offer)
$183.47
Spent
on
Facebook
Ads
$3,256.30
Profit
(aner
coupon
code)

11. Instagram
Who
should
use
it?
Image-­‐friendly
businesses
like
restaurants,
clothes
and
fashion,
food,
architecture,
technology,
photographers,
designers,
etc.
What
to
share
Visual
content,
including
short
videos
(less
than
15
seconds)
Post
frequency
Post
once
a
day

12. Instagram
Tips
Ø Use
Hashtags
Ø Though(ul
and
ar:s:c
content
Ø Try
a
photo
contest
to
generate
leads
and
create
a
catalog
of
great
images
Ø Customize
your
bio

13. Show
Up
In
Google
Search

14. hVps://www.google.com/business/

15. Google+
Page
Who
should
use
it?
Local
businesses
Why?
Connected
to
your
Google
My
Business
account.

16. Google
Adwords
/
Shopping

17. TwiVer
Who
should
use
it?
Everyone
–
from
individuals
to
the
largest
mul:na:onal
corpora:ons
What
to
share
Share
breaking
news
and
quick
updates,
promote
new
products,
content
or
brand
contests,
instant
feedback
from
your
audience.
Post
frequency
Mul:ple
:mes
a
day

18. Ways
To
Use
TwiVer
Ø Genera:ng
TRAFFIC
to
your
website
Ø BRANDING
your
company
and
products
Ø LISTENING
to
what
is
being
said
about
your
company
or
industry
Ø PROMOTE
&
SHARE
your
blog
content,
special
offers,
events
&
more
Ø REACH
new
people
daily
Ø Share
and
get
the
latest
NEWS
Ø NETWORKING
with
others
who
share
your
passion

19. Pinterest
Business
Page
Who
should
use
it?
Those
targe:ng
women
ages
25-­‐45
What
to
share
High
quality
visual
content,
how-­‐to
checklists,
step-­‐by-­‐step
guides
Post
frequency
Mul:ple
:mes
a
day

20. Pinterest
Tips
Use
original
pictures
to
drive
traffic
Re-­‐Pin
other
people’s
content
to
build
a
larger
following
Create
online
catalogs
and
add
price
to
the
picture
Host
contests
–
ask
them
to
take
a
picture
&
share
it
to
win
Pin
special
offers

21. LinkedIn
Who
should
use
it?
Businesses
(especially
B2B
service
providers),
Recruiters
and
Job-­‐Seekers
What
to
share
Share
content,
find
answers,
post
and
view
jobs,
make
business
contacts
and
establish
yourself
as
an
industry
expert
Post
frequency
2-­‐4
:mes
per
week

22. LinkedIn
Business
Page

23. LinkedIn
Group

24. Periscope
Who
should
use
it?
Anyone
looking
to
humanize
their
brand
What
to
share
Behind-­‐the-­‐scenes
look
into
your
brand,
host
a
live
Q&A,
give
a
tutorial,
showcase
new
products,
film
live
event
Frequency
Varies

25. Periscope
Tips
Ø Op:mize
your
bio
Ø Create
a
:tle
for
your
scope
Ø Plan
your
broadcast
Ø Build
an:cipa:on
Ø Keep
a
list
of
notes
in
front
of
you
Ø Interact
with
people
Ø Talk
as
if
you
are
talking
to
a
friend
Ø Give
value!

26. YouTube
Who
should
use
it?
Everyone
What
to
share
Visually
show
your
services,
products
and
employees
(be
unique)
Post
frequency
Monthly

27. YouTube
Tips
Everyone
Starts
at
Zero
Create
&
Customize
Your
Channel
Make
Content,
Not
Ads
Become
the
Face
of
Your
Business
Direct
People
to
Your
Website
Leverage
YouTube
Videos
for
SEO
BE
REAL!
TELL
YOUR
STORY!
hVp://youtu.be/1OmTFB712V0

28. Customize
Social
Media
Plan
Ø Step
1:
Choose
your
social
network(s)
Ø Step
2:
Fill
out
your
profiles
completely
Ø Step
3:
Find
your
voice
and
tone
Ø Step
4:
Pick
your
pos:ng
strategy
Ø Step
5:
Create
a
social
media
content
calendar
Ø Step
6:
Automate,
engage
&
listen

29. Step
1:
Choose
Your
Social
Networks
Things
to
consider

30. Step
2:
Complete
Profile(s)

31. Step
3:
Find
Your
Voice
&
Tone
Voice
is
the
mission
statement;
Tone
is
the
implementa:on
of
that
mission

32. Step
4:
Pick
Your
Pos:ng
Strategy
What
type
of
posts
will
you
make?
How
many
:mes
per
day,
week,
month
will
you
post?
What
:me
will
you
post?

33. Step
5:
Social
Media
Content
Calendar

34. Step
6:
Automate,
Engage
&
Listen

35. Q&A
+
Follow-­‐Up
hVp://on.w.me/1XhSsW2