1. Using Technology to reach
your audience
Rik Martin

2. Using the handsets

3. Where are you now?
1. Just use e-mail and Word to
do the odd poster
2. Have a website and e-mail
and use the net to search for
info and find funding etc.
3. Have a website, facebook and
twitter accounts and links to
other sites but only check
them occasionally.
4. Use a wide range of social
networks to link to my site,
online surveys, e-newsletters
go out regularly, A regular
blog, keeps people informed
and we check out all the latest
technologies

4. Engaging your audience
Some key questions…
• Who are your audience?
• Where are they?
• What do you want to say?
• Why will they be interested in your message?
• What else are they interested in?
• How do I keep them interested once you find them?
• Can they talk to you?
• Where do you start?

5. Start here…
And here… And here…

6. How many people have an active
facebook account?
1. 500 million
2. 1 billion
3. 50 million

7. facebook
• 500 million users worldwide
• 50% check every day
• 70% of users outside USA and in more than 70
languages
• average user has 130 friends
• people will spend more than 500 billion minutes each
month on Facebook
• Nearly half of the UK is now on Facebook

8. Which age group uses facebook
in the most in the uk
1. 50+ 0%
2. 40-49 0%
3. 30-39 0%
4. 20-29 0%
5. 13-19 0%

9. This may surprise you…

10. There is much to choose from…

11. And many ways to use it…

13. What can technology do?
• It can save time - templates, collating info,
• It can save money - Reduced postage,
• It can improve Impact –design, video, photos
• It can help find New Audiences - Young, specialist,
• It can improve Record keeping - reduces storage
• It can help with consultations
• It can be Fun
• It is becoming the norm
• It should compliment existing strategy - recruitment
• It meets expectations of modern audiences
• It can do the exact opposite of all above

14. The downside
• It’s not Magic - It won’t go off and do what you want without
some effort from you
• Takes time to learn and to keep up
• Cost – equipment and time
• May need good Broadband
• May be seen as waste of money by some
• Need to keep up with technology
• Needs a plan and some forethought
• Not everyone has access
• Need to continue with existing methods
• Finding what can be done and how is not always easy
• Raises expectations and may increase activity

15. How you use technology depends on
what do you need to do?
1. Keep existing members informed
2. Reach new people and audiences
3. Plan meetings
4. Fundraising
5. Consultation
6. Managing events and projects
7. Promote new activity
8. Recruit volunteers
9. Look Good
0% 0% 0% 0% 0% 0% 0% 0% 0%
1 2 3 4 5 6 7 8 9

16. Communication Prism
http://www.briansolis.com/
2008/08/introducing-
conversation-prism/

17. It pays to advertise

18. Plan Meetings
• Online calendars
• Doodle
• E-mail
• Texting alerts
• Meetings

19. Fundraising

20. Consultation
• Paper surveys
• Online surveys
• Social media
• Electronic voting

21. Be Creative
Businesses are making money on
Facebook – if charities aren’t its because
they are staring at it and saying: “go and
make me some money” rather than being
imaginative in the way they use it or the
applications they develop for it.
Charity Marketing Blog

22. Real examples

23. Some Novel Ways
to engage
• Web cams – You’ve all seen Springwatch…
• Wii races - Set up an Olympic race between sonic and
friends – get families to compete for the best time
• Scavenger Hunt using digital cameras
• Silent auction – fun charity fundraising event
• Video Tours of your project
• Geocaching
• Set up an online picture gallery – or use a flat screen TV
• Provide an information booth
• Flashmobs
• Make an instructional video

24. This has made me think about how
you might use technology and why?
1. Strongly Agree
2. Agree
3. Disagree
4. Strongly Disagree
0% 0% 0% 0%
1 2 3 4

25. Want to know more?
www.Google.co.uk
rik@norfolkrcc.org.uk
www.norfolkrcc.org.uk