A short training presentation on Graphic design & branding for BizCentral & CharityNet USA partners.

1. Partner Service & Sales Training

2. I. What is Graphic Design - A Basic Overview and
Common Rules-of-Thumb.
II. Graphic Design and your Organization
III. Outlets and Branding Guidelines
IV.Our Design Process

3. • The visual communication of an idea through a
combination of words, images and symbols.
• A unique visual representation of an organization‟s
(or company, event, church group etc.) mission,
product or platform.
• The artistic and creative use of letters, shapes,
colors and layouts used to convey a message.

4. • Graphic Design is everywhere from gum
wrappers and t-shirts to billboards and
flying blimps. It is used to persuade,
stimulate, organize, impact, identify and
attract attention through a visual medium.
• Most organizations use graphic design in
some way through:
• brochures • websites
• logos • postcards
• flyers • stationary
• business cards • advertisements

5. •A creative logo or promotional flyer can
support any organization‟s branding strategies.
• Always keep in mind the following:
• The Audience: Age, Culture, Gender Etc.
• Layout: People often read left to right in a Z pattern
• Typography: Readability and correlation to
message
• Image: Resolution and relation
• Color: Warm, bright, mellow, cool etc.

6. • Graphic design plays a huge role in
an organization‟s image and
branding
• Unlike words that require a
paragraph to convey a message, a
logo, picture or advertisement can
trigger a memorable emotion
immediately after viewing.
• Graphic designers can take an idea
and develop creative designs that
are eye-catching and unique, that
will help a company standout and
attract attention.

7. I. What is Graphic Design - A Basic Overview
and Common Rules-of-Thumb.
II. Graphic Design and your Organization
III. Outlets and Branding Guidelines
IV.Our Design Process

8. • Key questions to ask in preparing for graphic
design work:
• What does a company or organization want to
communicate through its logo, marketing material,
website etc.?
• What messages, emotions and behaviors do you want
to provoke?
• Who is the target audience?
• Are there specific colors that relate to your
organization?
• Depending on the organization, the intended message
may not always be clear cut. The following examples
show how different logos can change over time to
keep up with an altering market and message.

9. I. The NBC Peacock
• The NBC Peacock was
created in 1956 and
designed to showcase NBC
programming in (then a new
medium) color TV.
• Since then, the Peacock
has appeared on everything
from coffee cups, beach
towels and key chains, to
playing cards, beanie
babies and t-shirts.
•The Peacock's longevity in television and as a corporate logo for NBC
has lasted for over 50 years.

10. II. Animal Planet – New vs. Old Logo
• The Animal Planet channel recently
revised its logo in order to match their
new programs that now carry wild
themes.
• They eliminated the globe and
the elephant, replacing them
with an "animalistic boldness“.
• The intention of the makeover was to attract more adult
viewers with television shows that emphasize animals‟ feral
nature.

11. III. Google – Changing with the seasons with „google-doodles‟
• Known as the top search engine
online that offers up to date and
valuable information to online
„googlers‟.
• The company uses various features
of the logo which compliment and
refer to birthdays of famous people
like Leonardo Di Vinci and Dr. Martin
Luther King; holidays like 4th of July
and Christmas, and specific events
such as The Olympics and World
Cup.

12. I. What is Graphic Design - A Basic Overview
and Common Rules-of-Thumb.
II. Graphic Design and the Organization
III. Outlets and Branding Guidelines
IV.Our Design Process

13. • Graphic design will apply to almost every
aspect of an organization.
• A new business logo • Company promotional items
• A website layout • Business Cards
• Organization stationary • Event Flyers
• Print and Digital • Email Signatures
Advertisements
• Corporate Folders
• Tri-fold brochures
• Store Signs

14. Stationary Email
Promo Signature
Items
Websites
Advertisements
Store Signs

15. • A Business does all the work of logo creation, coining a
tagline and branding a website. Of course, they must
register and copyright the brand, logo and all
accompanying assets, but that‟s not all!
• Create Branding Guidelines: There are many ways of
branding a product or service and sometimes they're used
the wrong way.
• What To Be Prepared For If You Don‟t Have Branding
Guidelines:
• The risk of inconsistencies in your intended design and use of message
across a variety of mediums.
• Wrong type fonts, colors, clarity, and positioning of your design on
stationary, ads, promotional material, etc.
• Inconsistent messages possibly resulting in poor sales.

16. I. What is Graphic Design - A Basic
Overview and Common Rules-of-
Thumb.
II. Graphic Design and the Organization
III. Outlets and Branding Guidelines
IV.Our Design Process

17. • Since our clients work on a variety of different
budgets and require different levels of complexity in
their graphic design work, we offer two levels of
service to meet their needs:
• Custom Design:
• Based on an hourly quote
• Completely customizable design from scratch
• Basic Design:
• A pre-determined price
• Client can choose from a plethora of pre-
designed templates, in which they can add a
minimized level of customization to the design

18. • While we do not print designs in-house, we have
formed a partnership with a quality printing
service in order to provide clients with a
professional grade print job, at an affordable
price.
• Additionally, if a client would prefer to use a
printer in their local area we can find one that will
meet the standards of their print job.
• Every client is provided with the electronic
version of any graphic design work they have
purchased through us. So, should additional
printing be needed in the future, their designs are
ready to print.

19. • Step 1: Terms & Confirmation Agreement must be received and
interview gets scheduled.
• Step 2: Interview takes place
• The following questions are asked:
• Business/Organization Name
• Describe in one sentence or two what your business is
about.
• Any specific colors needed or favorite colors?
• Slogan (Example: “We are here to serve you”)
• Any specific images, objects, or design ideas?
• First two questions are mandatory. The rest are optional.
• Timeframe and process is explained to client.
• Step 3: Client will receive two samples of logo concept via email
and he/she is made aware that there is a 7-day timeframe to
submit the logo of choice and/or revisions.

20. • Step 4: Client emails logo of choice and/or submits
changes needed to the logo.
• Step 5: Logo changes are made according to
request(s) within a week from being received or less.
• Step 6:
• Pre-Designed Promo - Once changes are completed, if any,
a final email is sent with final formats for web and printing
services (PNG and JPEG files)
• Custom Logo - Once changes are completed, if any, a final
email is sent with the final logo attached and a CD with about
10 different file formats is mailed to the client.
• Work is finalized

21. • The possibilities for how graphic design will help
brand an organization are endless. One thing is for
sure, whatever an organization chooses as their
representation can leave a permanent impression
on the audience.

22. • Seven ways to fund your business:
• Bootstrapping: Funding the business yourself: using your
savings, your initial revenues, credit cards, equity pulled
from your home, etc.
• Debt Financing: Requires that you qualify for a
traditional bank loan or that you find a bank that can
provide you a loan with an SBA guarantee.
• Friends and Family: Just like it sounds, raise money from
people you know well, either in exchange for equity or
as a loan to be repaid.
Continued…

23. • Seven ways to fund your business:
• Grants: Special programs designed to fuel the innovative
fires of small businesses, and typically target specific
groups or types of businesses, such as: technology
businesses, veteran-owned businesses, women-owned
businesses and minority-owned businesses. These are rare
for for-profit ventures.
• Angel Investors: Individuals who invest in companies at
an early stage in exchange for equity and the chance to
help guide the company.
Continued…

24. • Seven ways to fund your business:
• Factoring: A financial institution (factor) advances the
entrepreneur money against proceeds from the
entrepreneur's outstanding accounts receivables.
• Venture Capitalists: Individuals or companies with large
amounts of capital to invest; expect higher returns.
They invest as a profession and generally on behalf of
other investors.

25. I. Introduction to Starting a Business
II. Getting Started
III. Legal Formation
IV. Business Financing
V. Creating a Marketing Plan
VI. How BizCentral USA Aides Entrepreneurs in Starting a
Business
VII. Review

26. • Most small business owners
view promotion and
advertising as a “luxury” that
they cannot afford.
• Unfortunately, this usually
results in ineffective promotion
and poor results.
• Marketing is key in discovering
the needs from consumers
and how the business will
answer those needs.

27. • The 4 P‟s: Product,
Product Promotion, Place &
Price, are factors
that a business can
control.
Price
Consumer Promotion
Needs • The goal is to base
decisions on the 4
P‟s around the
consumers in the
Place
target market.

28. • The best approach for a startup business is an
integrated marketing strategy. This will combine
multiple marketing and communication strategies
based on the primary goals of the business and the
needs of consumers.
• Some of the various types of marketing strategies
include:
• Grassroots Marketing • Online Marketing
• Public Relations • Traditional Advertising
• Affiliate Marketing • Social Media
• Email Marketing • Strategic Alliances

29. I. Introduction to Starting a Business
II. Getting Started
III. Legal Formation
IV. Business Financing
V. Creating a Marketing Plan
VI. How BizCentral USA Aides Entrepreneurs in Starting a
Business
VII. Review

30. • Starting a business can be very rewarding but very
complex as well. In addition to providing your services,
you must also hire, train & manage employees,
maintain compliance with local government
regulations and taxes, understand your competition
and position your company to grow.
• BizCentral USA offers an array of services, tools and
resources to accelerate the startup process, enabling
entrepreneurs to spend less time on the paperwork
and more time making money and growing their
business!

31. • BizCentral USA offers a service for every step of the
startup process:
• Business Plan Development
• Business Certifications
• Incorporation
• Graphic Design
• Website Development
• Marketing
• Accounting & Bookkeeping
• And Much More

32. • We provide entrepreneurs with Articles, How To‟s
and Tips to help them start a business.
• How to Obtain Free Publicity for your New Business
• How to have Thousands of Reps Marketing your Product
• Marketing with Trade Associations
• Tips on Raising Money for your Startup Business
• Attracting Investors or Venture Capitalist
• 9 Ways to Succeed at Growing Your Business on the
Internet
• Secrets to Successfully Starting your Business
• Drive Traffic To Your Website to Grow a New Business
• And Much More

33. • We provide access to Web Tools, Checklists and
Reports to help with startup plans.
• Free Startup Checklist
• Free Business Counseling
• Free Assessment Tool
• Free Small Business Planner
• Free Startup Expense Tool
• Free Online Courses
• Free Research Tools

34. I. Introduction to Starting a Business
II. Getting Started
III. Legal Formation
IV. Business Financing
V. Creating a Marketing Plan
VI. How BizCentral USA Aides Entrepreneurs in Starting a
Business
VII. Review & Closing

35. • Owning a business is the dream of many Americans.
Managing one‟s own business can be a personally
and financially rewarding experience.
• In the serious process of starting a business, there
are certain questions that must be asked and
answered, research that must be conducted and
finances that must be sought before certain steps
can be taken.