Samit Malkani

Mumbai, Maharashtra India

Creative Head

Advertising / Marketing / PR

With the advent of digital media, the lines between content and communication have blurred. Technology has made marketing communication more interactive, more engaging and more fulfilling - for both brand and consumer. I aim to straddle the boundaries between content and communication, traditional and new media, business and entertainment, consumers and audiences. Doing work that digitalises communication and businesses. I am currently Creative Head at Jack In The Box Worldwide. I lead a team of over 20 content writers, creative strategists and designers, devising platform-neutral, integrated, interactive brand solutions. Our work spans traditional media, digital marketing, mobile mark...