Mike Wilkinson, Kongres Biznes To Rozmowy,2009, NETIA

2. How do NGN Services
help the enterprise?
Nowoczesne rozwiązania telekomunikacyjne
Mike Wilkinson
Director EMEA marketing
Broadsoft

3. Agenda
Introduction to BroadSoft
Market Background
NGN Solutions
Case Studies
Summary

4. Introduction
to BroadSoft

5. About BroadSoft
Employees 380 in 21 Countries*
Innovation 1,100 Person-Years*
Customers 450 in 70 Countries
Market Leader 9 of top 10 carries*
Shipped Over 13M Lines
Experience Founded in 1998,
Deployed since 2001
IMS > 50 networks
Interop 415 Devices
Data as of 2Q 2009
*company wide figures

6. BroadWorks Product Vision

7. Market
Background

8. Enterprise Trends
Mobility Hosted Costs
Carbon Open
Security
Footprint Systems

9. NGN Solutions

10. Creating the Anywhere Business
Stage 4: Unified Work Flow
Stage 3: Unified Communications
Stage 2: Converged Communications
Stage 1: High Quality Multi-Media Communications

11. What is the solution?
Typically primary redundant Redundant System
Primary System
BroadWorks deployments
Deployed on customer
premise or hosted by carrier
Carrier IP-VPN
Connected via carrier VPN
and interconnected via
SIP trunks SIP Trunks
Solution was a combination IP Interconnect
of BroadSoft, Acme Packet
and Amdocs

12. Cost efectiveness
…..reason for the lower CaaS
price structure.
First and foremost, the per-
user licensing fees
to the CaaS infrastructure
suppliers are far lower
than the comparable fees paid
to the IP PBX vendors.
Source: Gartner 2009

13. An open system
Built on carrier-grade open
hardware from IBM and Sun
Integrated with a vast array
of terminals including support
for Cisco’s Skinny
Managed by open provisioning
and management systems
No vendor lock-in and achieve
the best price points
for handsets

14. Reliability
Forrester
43% of businesses suffering
a disaster never recover
sufficiently to resume
business - Of those that do
reopen, only 29% are still
operatingtwo years later.
Source: Gartner 2009

15. Features

16. Feature mobility

17. Security
The MyTelco dedicated voice solution
has been security tested by the largest
Telco’s in the world
No BroadSoft solution has ever been
security breached
Over 4.4B minutes of voice traffic
a year without any issues
In combination with Acme Packet
the MyTelco solution has an array
of security capabilities to allay
any concerns

18. Receptionist

19. BroadSoft offer powerful
hosted UC solutions
Voice integrated with your office applications…
IM, Presence, e-Mail, Contacts, Calendar,
To-do List, Web Meeting, Doc Sharing, CRM
… and accessible from various business touch points

20. On the move
Standard Mode Extended Mode

21. BroadSoft Salesforce.com integration

22. BroadSoft iGoogle integration

23. Mobility – Take your PBX with you

24. Case Studies

25. DAK

26. Who Are MWB Business Exchange?
Provide managed office and
meeting facilities in 73 locations
around the UK
42 MWB Business Exchange sites,
11 City Exec centers and 20 MLS
sites (acquired in June 2009)
1800 clients in the offices with
an average number of 8
workstations per client
Average stay in the managed
office of 23 months

27. Main Benefits
Scalability of the solution to exceed
MWB’s requirements
Carrier proven
System resilience
Feature depth
Multi-tennant capability
Ability to brand clients
Mobility features
Additional applications like SFDC,
HMC and Call center

28. Summary

29. Summary
The modern enterprise must be able to work from
anywhere with the same business tools
Real-time multi-media communications are increasingly
being integrated into the business workflow
Only open standards based systems will be able to
provide these types of solutions cost effectively

30. thank you