Blue Sky Factory: Shakeand Bake Your Email Campaigns Into2010
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DJ Waldow and Joanna Lawson-Matthew of Blue Sky Factory discuss tactics to ensure that your 2010 Email Marketing strategy is in place and ready to "shake and bake."
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Blue Sky Factory: Shakeand Bake Your Email Campaigns Into2010
- 1. Baltimore, Maryland Blue Sky Factory Driving Email Marketing Performance Shake & Bake Your Email Campaigns Into 2010 Joanna Lawson-Matthew & DJ Waldow November 5, 2009 1:00 to 1:45 PM ET Twitter: #bsfwebinar Copyright Blue Sky Factory 2009
- 2. Your MCs (DJs?) Joanna Lawson-Matthew Senior Account Manager DJ Waldow Director of Community Location: San Francisco Location: Salt Lake City Image credit: http://www.bon-voyage.co.uk/ Image credit: http://www.unionstreetinn.com/ Copyright Blue Sky Factory 2009
- 3. About Blue Sky Factory Blue Sky Factory is both a full & self service ESP. Design, execute, and track your email marketing campaigns with Publicaster ( That’s the name of our application) Copyright Blue Sky Factory 2009
- 4. 30-45 Minutes of Education and Fun! 1. Review & Reflect 2. Email Marketing Strategy 3. Remember the Holidays 4. Shake & Bake, Baby! 5. ESP / ISP Relations 6. Review Other Components 7. Q & A Copyright Blue Sky Factory 2009
- 5. Review & Reflect Copyright Blue Sky Factory 2009
- 8. Review & Reflect Copyright Blue Sky Factory 2009
- 11. Email Marketing Strategy Copyright Blue Sky Factory 2009
- 13. Email Marketing Strategy Copyright Blue Sky Factory 2009
- 15. Sales and/or Promotion Copyright Blue Sky Factory 2009
- 17. Alert and/or Notification Copyright Blue Sky Factory 2009
- 19. Survey Copyright Blue Sky Factory 2009
- 21. Informational and/or Newsletter Copyright Blue Sky Factory 2009
- 24. Remember the Holidays Copyright Blue Sky Factory 2009
- 26. Remember the Holidays Smith-Harmon “Retail Email Guide to the Holiday Season” http://www.smith-harmon.com/ Copyright Blue Sky Factory 2009
- 27. Remember the Holidays Smith-Harmon “Retail Email Guide to the Holiday Season” http://www.smith-harmon.com/ Copyright Blue Sky Factory 2009
- 30. Remember the Holidays Copyright Blue Sky Factory 2009
- 31. Remember the Holidays Photo Credit: http://www.retailemailblog.com/2009/02/season-finale-christmas-2008.html (Chad White) Copyright Blue Sky Factory 2009
- 32. Shake & Bake, Baby! Copyright Blue Sky Factory 2009
- 34. A|B Testing Copyright Blue Sky Factory 2009
- 35. A|B Testing Copyright Blue Sky Factory 2009
- 36. A|B Testing What to test... 1. Day 2. Time 3. Subject line 4. Creative 5. Call-to-action 6. List 7. (Everything, but one variable at a time) Copyright Blue Sky Factory 2009
- 37. Creative/Template Refresh Copyright Blue Sky Factory 2009
- 38. Creative/Template Refresh Copyright Blue Sky Factory 2009
- 39. Rendering Copyright Blue Sky Factory 2009
- 40. Rendering Copyright Blue Sky Factory 2009
- 41. Timely. Targeted. Relevant. Permission. The Secret to Successful Email Marketing Copyright Blue Sky Factory 2009
- 42. Timely. Targeted. Relevant. Permission. Copyright Blue Sky Factory 2009 Send Timely, Targeted, Relevant Emails To Subscribers Who Have Asked For Them “… delivering anticipated, personal and relevant messages to people who actually want to get them.” S. Godin (1999)
- 44. Timely. Targeted. Relevant. Permission. Return Path, 2008 Study: http://www.returnpath.net/downloads/resources/GreatSubscriberExperiences.pdf Copyright Blue Sky Factory 2009
- 45. Timely. Targeted. Relevant. Permission. Return Path, 2008 Study: http://www.returnpath.net/downloads/resources/GreatSubscriberExperiences.pdf Copyright Blue Sky Factory 2009
- 46. Timely. Targeted. Relevant. Permission. Return Path, 2008 Study: http://www.returnpath.net/downloads/resources/Ecommerce_Study_v030509.pdf Copyright Blue Sky Factory 2009
- 47. ESP / ISP Relations Copyright Blue Sky Factory 2009
- 49. Domain / IP Reputation Copyright Blue Sky Factory 2009
- 50. Account Managers The lovely female voice you hear Copyright Blue Sky Factory 2009
- 51. What Can Your ESP Do For You? Photo Credit: Wikipedia Copyright Blue Sky Factory 2009
- 52. What Can Your ESP Do For You? *This is not a real quote. I heard it from a B-school professor once. I believed him . *"Microsoft Word 'power users' use <2% of the application's features." Copyright Blue Sky Factory 2009
- 56. Review Other Components Copyright Blue Sky Factory 2009
- 58. Review Other Components - Opt-in Process Copyright Blue Sky Factory 2009
- 60. Review Other Components - Welcome email Copyright Blue Sky Factory 2009
- 62. Review Other Components - Transactional emails Copyright Blue Sky Factory 2009
- 63. Review Other Components - Transactional emails Copyright Blue Sky Factory 2009
- 65. Review Other Components - Landing pages Not-so-subtle sales pitch: Interested in this offer? Enter Now Copyright Blue Sky Factory 2009
- 67. Almost Done… Copyright Blue Sky Factory 2009
- 70. Stay Connected Joanna Lawson-Matthew Senior Account Manager [email_address] @joannalm www.blueskyfactory.com blog.blueskyfactory.com @blueskyfactory Thank You! Please submit your questions now. DJ Waldow Director of Community [email_address] @djwaldow Copyright Blue Sky Factory 2009
Notes de l'éditeur
- Review individual campaigns as well as campaign series. DJ will talk about the different types of campaigns later.
- You should know the answers to these questions; you should know your email results Should be measuring results on your campaigns
- Plan ahead If you didn't measure in 2009, start measuring for 2010 now!
- *Trade show question
- Post-2009 holiday emails include: sales (New Year sales, gift card redemption, accessories), thank yous to clients/customers
- An example of a campaign series (Blue Nile's 23 Days of Christmas)
- Top 10 busiest email days of 2008 (thanks to Smith Harmon)
- Try a campaign series leading up to a smaller holiday? Not always about the sale, try something different, be a resource for your subscribers
- Be a holiday resource for your subscribers (not just Christmas either). Try a “back to school” tips email for Labor Day, or “10 fun and economical ideas for Halloween costumes”. Remember to make it work for your company.
- * Joanna to talk about test strategy and results
- Talk about survey results (ARC, SWYN)
- We know there’s a lot of info, we want you to print out this webinar and use as a resource
- * Example of client welcome email (or another company)
- For U.S. email marketers, CAN-SPAM defines a &quot;transactional or relationship message&quot; as any email &quot;facilitating, completing or confirming a previously agreed upon transaction.&quot; The law permits what it calls &quot;dual-use&quot; messages, which combine transactional and promotional content, as long as the transaction remains the email's &quot;primary purpose,&quot; with the subject line and message body emphasizing the transaction.
- Should be only one clear CTA on each landing page, make it easy for your subscribers