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Working Differently: Tools For Listening To Online Conversations

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Bob Bertsch
Bob Bertsch

Listening to the conversation is one of the key activities NDSU Extension Service must practice to communicate effectively online. This session will show you how to tap into online conversations about topics important to you and your work using tools like Google Alerts, SocialMention, and RSS feeds.

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Working Differently: Tools for Listening to Online Conversations Bob Bertsch
What Is Working Differently? ,[object Object],[object Object],[object Object],[object Object]
The Communications and Knowledge Landscapes have Changed ,[object Object],2010 74% of adults use Internet 65% have broadband at home >55% watch video online 85% own a cell phone 57% use wireless internet >66% use cloud computing 46% use social networks Fast, mobile connections on outside servers and storage - Pew Internet & American Life Project,  http://www.pewinternet.org/ 2000 46% of adults use Internet 5% have broadband at home <20% watch video online 53% own a cell phone 0% use wireless internet <10% use cloud computing 0% use social networks Slow, stationary connections built around my computer
Our Approach To Online Communication Has Not Changed Since 1994 ,[object Object],[object Object],[object Object],http://www.flickr.com/photos/sammy0716/3005591006/
The Way Our Customers Use Online Communication Has Changed ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Online Communication Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object]
A Path Forward Created by Aliza Sherman
A Path Forward ,[object Object],[object Object]
Google Alerts ,[object Object],[object Object],[object Object],[object Object],[object Object]
Google Alerts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Socialmention ,[object Object],[object Object],[object Object],[object Object],[object Object]
Socialmention ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Feeds ,[object Object],[object Object],[object Object],[object Object],[object Object]
Feeds in Outlook and Internet Explorer ,[object Object],[object Object],[object Object],[object Object],[object Object]
Feeds in Firefox ,[object Object],[object Object],[object Object],[object Object],[object Object]
Feeds in Other Programs ,[object Object],[object Object],[object Object],[object Object],[object Object]
Start Listening ,[object Object],[object Object],[object Object],[object Object]
Learn More ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Working Differently: Tools For Listening To Online Conversations