August 17, 2010 presentation to Leadership Douglas County

1. Bret L. Simmons, Ph.D.UNR College of Businesswww.bretlsimmons.com2010 LeadershipDouglas County

2. Social Media Why You, Why Now Basic Operating Principles

3. http://smart.unr.edu/

4. What Is Your Goal?

5. Leadership

6. Influence

7. Value What you can do uniquely well to help others address opportunities or solve problems that matter to them.

8. Permission Conversational marketing success is only possible when your genuine participation - not motivated by marketing goals - earns your audience’s permission to share information that is. Jason Falls

9. Content Marketing Content: Creating information that meets your customers’ needs Marketing: distributing and promoting that information to a targeted group of people. Joe Pulizzi

10. Inbound Marketing Change of mind Relational capacity Remarkable content Get found Halligan and Shah (2010)

12. Engagement Matrix: Tom Webster

13. Consistently contribute valuable content Engage people in conversation around that content Listen, respond, learn

14. http://smart.unr.edu/

15. First class, September 14, 2010

16. Questions?

17. Bret L. Simmons, Ph.D.UNR College of Businesswww.bretlsimmons.com2010 LeadershipDouglas County