AS Media G322 Film Poster Analysis

1. Film Poster Analysis

3. Purpose: The purpose of this poster
is to advertise this particular film and
to make the genre and storyline of
the film apparent to viewers without
actually having to watch the film.
Colour: The background colour of
this poster is yellow to coincide with
traditional boxing posters within the
United States. The masthead of the
poster is however written in big bold
white writing on a black background
to make it stand out to the rest of the
poster.
Key Image: The main image featured
is of the two main actors and
protagonists in the film, both of
which are synonymous with 1980’s
boxing movie hits, Raging Bull (De
Niro) & Rocky Balboa (Stallone). The
image depicts the two actors sparring
as if fighting, showing the audience
what they can expect from this film.
Realism: This poster incorporates the best
features of a period, boxing poster, enticing
the target audience, thus adding
authenticity however sue to the A list
actors presented some realism is lost due
to their public popularity.
Text: The text is evenly spread across the
page, with the most important and most
profitable bits of text written more clearly
and boldly (such as ‘DE NIRO –vs-
STALLONE) than other, less important
aspects, such as the co-stars and
production details.
Slogan: This poster has the slogan or
tagline stating, ‘A RIVALRY 30 YEARS IN THE
MAKING’ leading many of the target
audience to draw reference to Rocky
Balboa and Raging Bull, to films that depict
two heavyweight boxing world champions
who triumph over adversity, leading many
(at the time) craving for the two fictional
heroes to contest each other. The ultimate
blockbuster.

4. Lay Out:
The layout of this film poster is very unique and
ties in perfectly with the theme of the film itself.
This layout represents that of an early 20th century
American boxing poster, with the fighters names
written directly above their photographs,
preventing any misunderstanding between the
images and the text. The layout includes exactly
the same style as said boxing posters, which is
particularly clever as it appeals directly to the
target audience. Furthermore the layout shows
the image as the main feature of this poster
drawing the audience to draw reference to the
popular Raging Bull and Rocky Balboa films
respectively (As previously stated. Furthermore
the co-stars have been presented in a manor that
relates.

6. Purpose: The purpose of this
poster is to not only advertise the
film but also to set the genre and
mood of the film before the
audience even looks at a trailer,
with the elderly ‘woman’
presented posing in a juvenile but
humorous manner.
Colour: There is quite a basic
colour scheme depicted in this
poster, much contrast to the bigger
budgeted, Grudge Match. The
simplicity of the colour scheme is
effective particularly to the target
audience because no further
additives are needed because it is
already a well known and popular
franchise, helpful giving the
financial backing of said movie.
Key Image: As previously stated the key image
is that of the main protagonist of this franchise
‘Mrs Brown’ with the target audience already
well aware of the characters matriarchal
mannerisms, this image is particularly effective
at appealing to its intended audience,
incorporating everything the target audience
already loves about the character following
the television series.
Text: The simplicity of this poster is further
accentuated in the use of minimalistic text.
This maybe due to the films budget, however
by just including the title of the movie, it
provides the target audience with enough to
recognise the item, but provides them with
enough of a unique selling point, to want to
buy into what is being presented. The USP of
this is the ‘D’MOVIE’ heading that gives the
audience a taste of the franchises’ progression
and entices them to become apart of this.
Slogan: In a way the ‘D’MOVIE’ is essentially
the slogan of this poster, incorporating the
synonymous Irish dialect whilst also being the
films USP differentiating it from the television
series in which it found fame.

7. Layout:
Overall this (as previously mentioned) is a
simplistic design for a film poster. It depicts a
close up of the films protagonist sporting a
juvenile pose, adding to the posters humour, of
which is also accentuated by the heading that
depicts the synonymous dialect with this
protagonist. Connotations of the poser
simplicity may well draw reference to the films
budget, as the bigger budgeted ‘Grudge
Match’ was able to incorporate many unique
themes and ways to present their movie to
further help differentiate their film in their
target market, however the simplistic design is
all that is really as the title, and close up entail
all of the information the target audience
needs and expects too see from this particular
franchise, whilst importantly including, what is
vital to any film marketing, it’s USP.