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Google Plus For Business
1. Welcome!
Your webinar will begin at 12:00 pm.
Chris Burdge
bWEST Interactive
Chris Burdge 250.508.7761 www.bwest.ca
2. Today’s Agenda
• 45 Minutes of Content
• 15 Minutes of Q & A
• Creating a G+ profile & Brand Page
• How to optimize G+ for SEO
• Publishing & moderating content
• +1 Button and more…
Chris Burdge 250.508.7761 www.bwest.ca
3. The Hype… is True
Google+ is growing at
a rate of 50x faster than
Facebook or Twitter did
Image source: Leon Håland (https://plus.google.com/112418301618963883780/about?hl=en)
Chris Burdge 250.508.7761 www.bwest.ca
9. Step 1: Choose the most appropriate person to
manage your company on Google Plus
i.e. CEO, Owner, Marketing Director…
Chris Burdge 250.508.7761 www.bwest.ca
10. Step2: You need a Google account…
Go to https://www.google.com/accounts/Login
13. You will be directed to complete
your profile…
14.
15.
16. SEO Tip
“Google Plus profile & Brand Pages have
significant SEO benefits.
They will be indexed and updates can
be +1’ed which is fed back into
search results& rankings.”
19. Optimize your profile!
1. Title: Google Plus profile name
2. Image: Profile pic
3. Description: Introduction field on profile page
4. Links: Links field on you profile page
5. Unfortunately you can’t change your URL just yet
23. 1. Click on your name.
2. Then click ‘Privacy’ and you will see.
This is what it
will look like in
the search
results
24.
25. When someone hovers their mouse over your
profile image a pop up appears showing your
profile photo, name & few words about you.
Here’s a simple trick to do this
for your profile.
26. 1. Go to ‘Edit my profile’.
2. Click on ‘Employment’ section.
3. Enter a detailed description in the first field box
4. Now just hover your mouse over your icon!
27.
28.
29. Circles&Streams
Circlesenable you to organize people in groups so
you can share content relevant to that circle only.
Streams show content shared by people in your
Circles.
Chris Burdge 250.508.7761 www.bwest.ca
30. When adding people you can specify an existing
circle to put them in, or create a new circle
31. You can also drag and drop people/pages
into your circles
32. Now you can see what people in that circle
share when you click on that particular circle.
33.
34. Create your Google Plus
“Brand Page”
Chris Burdge 250.508.7761 www.bwest.ca
35. What “Brand Pages” Don’t Have
• Multiple admins
• Custom / vanity URLs
• Cannot post directly to a page (only
comment on existing post)
• Pages cannot follow people (only after
they’ve followed you)
Chris Burdge 250.508.7761 www.bwest.ca
69. SEM Tip
Make sure your landing pages have the
Google+ button and correspond to your
ads
For the first time, it might make sense to click
on your own ads, or at least the +1 button
Chris Burdge 250.508.7761 www.bwest.ca