Google Plus For Business

Welcome!
Your webinar will begin at 12:00 pm.

Chris Burdge
bWEST Interactive

Chris Burdge 250.508.7761 www.bwest.ca

Today’s Agenda

• 45 Minutes of Content
• 15 Minutes of Q & A
• Creating a G+ profile & Brand Page
• How to optimize G+ for SEO
• Publishing & moderating content
• +1 Button and more…


The Hype… is True

Google+ is growing at
a rate of 50x faster than
Facebook or Twitter did

Image source: Leon Håland (https://plus.google.com/112418301618963883780/about?hl=en)


Create a Google
account foryour
business


Step 1: Choose the most appropriate person to
manage your company on Google Plus
i.e. CEO, Owner, Marketing Director…


Step2: You need a Google account…

Go to https://www.google.com/accounts/Login

Step 3:Go to
https://plus.google.com, and click“Sign
In”

Step 4:It’ll prompt you to create a
Google Profile

You will be directed to complete
your profile…

SEO Tip

“Google Plus profile & Brand Pages have
significant SEO benefits.
They will be indexed and updates can
be +1’ed which is fed back into
search results& rankings.”

This info appears in search results –
take advantage of it.

Optimize your profile!
1. Title: Google Plus profile name
2. Image: Profile pic
3. Description: Introduction field on profile page
4. Links: Links field on you profile page
5. Unfortunately you can’t change your URL just yet

Select “Anyone on the web” in the ‘Introduction’
section for “Who can see this?”

Update the ‘Links’ section..

1. Click on your name.
2. Then click ‘Privacy’ and you will see.

This is what it
will look like in
the search
results

When someone hovers their mouse over your
profile image a pop up appears showing your
profile photo, name & few words about you.

Here’s a simple trick to do this
for your profile.

1. Go to ‘Edit my profile’.
2. Click on ‘Employment’ section.
3. Enter a detailed description in the first field box
4. Now just hover your mouse over your icon!

Circles&Streams

Circlesenable you to organize people in groups so
you can share content relevant to that circle only.

Streams show content shared by people in your
Circles.


When adding people you can specify an existing
circle to put them in, or create a new circle

You can also drag and drop people/pages
into your circles

Now you can see what people in that circle
share when you click on that particular circle.

Create your Google Plus
“Brand Page”


What “Brand Pages” Don’t Have

• Multiple admins
• Custom / vanity URLs
• Cannot post directly to a page (only
comment on existing post)
• Pages cannot follow people (only after
they’ve followed you)


Have Fun with
Scrapbook Photos

Hangouts

Let’s up to 10 users video and voice chat with
each other


Hangouts have huge potential..

• Conduct workshops and seminars
• Communicate exclusive promotions
• Demonstrate newproducts
• Offer product training


Start a
Hangout

Click ‘Start a
Hangout’>>a window
will pop up >> click
‘Install Plugin’.

Now just ‘Add circles or people’ you
want to hangout with.


Publishing & Managing
Content


Control Your Posts
•Format content
• Edits posts
•Restrict comments
• Lock posts
• Mute “noisy” conversations


Format the words in your posts


It will look
like this.


Send direct messages to
multiple people by
using the @ or +
symbolfollowed by their
name.

Get Your

google.com/+1/button


Encourage
readers to +1
your content.

SEM Tip
Make sure your landing pages have the
Google+ button and correspond to your
ads

For the first time, it might make sense to click
on your own ads, or at least the +1 button


Questions ?


Special Gift

chris@bwest.ca


Google Plus For Business

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