City and County of Broomfield's Phase Two of Branding presentation

1. BRANDING PHASE TWO
WELCOME

2. • Provide Consistency and a unified look of all
materials across all Divisions and Departments
of the City and County of Broomfield
• Create an updated and modern look and feel
that communicates to the citizens of Broomfield
a friendly, welcoming, and unified message that
you are here to help in any way to enhance and
protect the environment and quality of life of
Broomfield citizens.
NEWSTYLE GOAL OF BROOMFIELD’S NEW BRAND

3. PHASE TWO ITEMS
• Letterhead and envelope
• Business Card
• Memo
• Press Release
• Style Guide
BRANDINGPHASETWO

4. Broomfield Blue
287 C
002F87
0 / 47 / 135
100 / 87 / 19 / 10
OFFICIALCOLORPALLETTE OFFICIAL COLOR PALLETTE
Mountain Purple
2597 C
5E0D8B
94 / 13 / 139
78 / 100 / 7 / 3
Pool Teal
7473 C
1E988A
30 / 152 / 138
80 / 19 / 52 / 2
Golf Green
317 C
556221
85 / 98 / 33
64 / 42 / 100 / 31
Leaf Lime
389 C
FCDE00
207 / 222 / 0
24 / 0 / 100 / 0
Aspen Yellow
123 C
FFC627
255 / 198 / 39
0 / 22 / 93 / 0
Flagstone Orange
1595 C
DD5F13
221 / 95 / 19
9 / 76 / 100 / 1
Along with out official “Broomfield Blue” we
created six complimentary colors, using
Broomfield’s landscape as inspiration.

5. OFFICIALCOLORPALLETTE

6. OFFICECOLLATERAL OFFICE COLLATERAL

7. OFFICECOLLATERAL OFFICE COLLATERAL

8. NEWSTYLE
QUESTIONS?

9. Broomfield’s Style Guide is intended to unify the graphic
personality of the city and county's marketing materials.
The guidelines are meant to allow for individuality and
creative expression whether your materials are created
from scratch or from one of the templates provided.
The Style guide can be found on the Intranet with the
templates.
STYLEGUIDE STYLE GUIDE

10. STYLEGUIDE STYLE GUIDE

11. • Flyer (8.5” x 11”)
• Horizontal and Vertical format
• InDesign, Illustrator, Publisher
• Poster (12’ x 18” – can be printed 2x bigger)
• Vertical format
• InDesign, Illustrator, Publisher
• Booklet (printed on 8.5” x 11”)
• Horizontal and Vertical format
• InDesign, Publisher
• Report (printed on 8.5” x 11”)
• Vertical format
• Word
• Trifold (printed on 8.5” x 11”)
• InDesign, Publisher
• Slide or Presentation
• PowerPoint
• Memo
• Press Release
• Letterhead (Vertical and horizontal
• Envelope
• Business Card
USINGTHETEMPLATES TEMPLATES AVAILABLE

12. • Time
• Use a.m. and p.m. (not AM or am)
• Use “noon” instead of 12 p.m.
• Don’t include the double zeros in 3:00
• Addresses
• Spell out “Street” “Boulevard” “Avenue” unless they have a
house number ahead of them
• Sheridan Boulevard vs. 2345 Sheridan Blvd.
• Always spell out the other street names (“Drive” “Court” “Lane”
“Road” “Terrace” “Way”
• Dates
• Months are only abbreviated when there is a date with it.
• Dec. 31, 2008 vs. December 2008
• Never abbreviate March, April, May, June, July
• Don’t use “th” or “rd” behind date numbers (December 16th)
LANGUAGESTYLESHEET LANGUAGE STYLE SHEET

13. USINGTHETEMPLATES
QUESTIONS?