A local campaign with national impact, this project sought to raise the profile of apprenticeships across Gloucestershire and to increase the number of apprenticeship placements available to young people by 100 in 100 days, encouraging influential local business people to take ownership of the challenge. The campaign has since been adopted by numerous other newspaper titles and colleges across England and was recognised with a Gold award in the Public Sector campaign category at the West of England CIPR PRide Awards in october 2010.

1. 1 Engaging local employers; The 100inONEHUNDRED apprenticeships campaign Michelle Louth, Communications and Events Manager on behalf of Gloucestershire College

2. 2 “This was a comprehensive campaign that engaged local businesses and Parliamentary stakeholders in a recruitment drive…ongoing case studies were critical to maintaining momentum…This was a great success!” CIPR PRide Award Judging Panel

4. To engage MPs

5. To widely promote apprenticeships

6. To increase the number of apprenticeships placements with employers who were already engaged

8. Gloucestershire Media

9. National Apprenticeship Service

11. 6 Apprentices

12. 7 Business supporters

13. 8 High profile supporters fdbg

14. 9 Ongoing wide ranging case studies

15. 10 Branding and social media

17. 100 + mentions online

19. 600% increase in starts – year on year

21. 13 “The ethos behind this campaign was simple – to help create jobs for the army of young people who sadly are out of work. But it would not have worked without the full support of county businesses.” Ian Mean, Editor in Chief, Gloucestershire Media

22. 14 Michelle Louth BA Dip CIPR MCIPR Communications and Events Manager Gloucestershire College T: 01452 563216 E: michelle.louth@gloscol.ac.uk W: www.gloscol.ac.uk @Chelle_PR