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Introduction to Social Media Communications
               for Job Seekers
                          Presented by
       Central Oklahoma Workforce Investment Board (COWIB)
Seminar Learning Objectives
Relationship Building and the 80/20 Rule for Social
Media Communications
Performing Company and Market Research
Social Media Strategies for Job Searches
Levering Social Media Communications to locate
employment opportunities
The 80 – 20 Rule
for Social Media Communications

   80% Interacting
   20% Promoting
Good-to-know Terms
Push Marketing (Traditional) also referred to as
“Interruption Marketing”
Pull Marketing (Social Media Marketing) also
referred to as “Inbound Marketing”
Connected Marketing also referred to as “Marketing
Channels Optimization”
Hyperconnected “Constantly Plugged In”
The Four Pillars
of Social Media Communications

Read, Observe and Learn
Create, Practice and Observe
Share and Add-value
Discuss and Build Relationships
The 4 C’s of Participation
Content Creation – Blogs, Videos, E-Books …
Content Sharing – Twitter, SlideShare …
Connections – Facebook, LinkedIn …
Community Building – Facebook pages,
Facebook Groups, LinkedIn Groups …
“POST”
   Planning Model Example
People – Identify your Target Markets …
Objectives – Select a Common Goal
Strategy – The 4 C’s of Participation
Technology – SelectCommunication Channels

     POST Planning Model Credits (Forrester Research, Inc.)
Introduction to Social Media Communications
               for Job Seekers

            Questions &Answers

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Social Media for Job Seekers

  • 1. Introduction to Social Media Communications for Job Seekers Presented by Central Oklahoma Workforce Investment Board (COWIB)
  • 2. Seminar Learning Objectives Relationship Building and the 80/20 Rule for Social Media Communications Performing Company and Market Research Social Media Strategies for Job Searches Levering Social Media Communications to locate employment opportunities
  • 3. The 80 – 20 Rule for Social Media Communications 80% Interacting 20% Promoting
  • 4. Good-to-know Terms Push Marketing (Traditional) also referred to as “Interruption Marketing” Pull Marketing (Social Media Marketing) also referred to as “Inbound Marketing” Connected Marketing also referred to as “Marketing Channels Optimization” Hyperconnected “Constantly Plugged In”
  • 5. The Four Pillars of Social Media Communications Read, Observe and Learn Create, Practice and Observe Share and Add-value Discuss and Build Relationships
  • 6. The 4 C’s of Participation Content Creation – Blogs, Videos, E-Books … Content Sharing – Twitter, SlideShare … Connections – Facebook, LinkedIn … Community Building – Facebook pages, Facebook Groups, LinkedIn Groups …
  • 7. “POST” Planning Model Example People – Identify your Target Markets … Objectives – Select a Common Goal Strategy – The 4 C’s of Participation Technology – SelectCommunication Channels POST Planning Model Credits (Forrester Research, Inc.)
  • 8. Introduction to Social Media Communications for Job Seekers Questions &Answers