Central Oklahoma Workforce Investment Board (COWIB) Website http://www.cowib.org/ We are Central Oklahoma business leaders connecting education, employment and economic development to establish a highly skilled, productive workforce in Central Oklahoma. COWIB is bringing everyone to the table. Our mission is to advance economic development in Central Oklahoma by leading a demand-driven workforce system.

1. Introduction to Social Media Communications
for Job Seekers
Presented by
Central Oklahoma Workforce Investment Board (COWIB)

2. Seminar Learning Objectives
Relationship Building and the 80/20 Rule for Social
Media Communications
Performing Company and Market Research
Social Media Strategies for Job Searches
Levering Social Media Communications to locate
employment opportunities

3. The 80 – 20 Rule
for Social Media Communications
80% Interacting
20% Promoting

4. Good-to-know Terms
Push Marketing (Traditional) also referred to as
“Interruption Marketing”
Pull Marketing (Social Media Marketing) also
referred to as “Inbound Marketing”
Connected Marketing also referred to as “Marketing
Channels Optimization”
Hyperconnected “Constantly Plugged In”

5. The Four Pillars
of Social Media Communications
Read, Observe and Learn
Create, Practice and Observe
Share and Add-value
Discuss and Build Relationships

6. The 4 C’s of Participation
Content Creation – Blogs, Videos, E-Books …
Content Sharing – Twitter, SlideShare …
Connections – Facebook, LinkedIn …
Community Building – Facebook pages,
Facebook Groups, LinkedIn Groups …

7. “POST”
Planning Model Example
People – Identify your Target Markets …
Objectives – Select a Common Goal
Strategy – The 4 C’s of Participation
Technology – SelectCommunication Channels
POST Planning Model Credits (Forrester Research, Inc.)

8. Introduction to Social Media Communications
for Job Seekers
Questions &Answers