1. 2013 One Water Leadership Summit
Drew Nannis
Chief Marketing Officer, PHA
Monday September 23, 2013

2. Launched
February 9, 2010
in conjunction with,
but separate from,
Let’s Move!
HISTORY AND
EVOLUTION OF PHA

3. HONORARY CHAIR:
FIRST LADY
MICHELLE OBAMA
HONORARY
VICE-CHAIR:
THE HONORABLE
CORY BOOKER
HONORARY
VICE-CHAIR:
THE HONORABLE
WILLIAM H. FRIST, MD
PHA LEADERSHIP

4. 4P A R T N E R S H I P F O R A
H E A L T H I E R A M E R I C A
COMMON GOAL:
SOLVE THE CHILDHOOD
OBESITY CRISIS WITHIN A
GENERATION
PHA SUPPORTS THE FIRST LADY'S CAUSE BY ENCOURAGING, TRACKING,
AND COMMUNICATING COMMITMENTS TO HEALTHIER LIFESTYLES FROM
PARTNER ORGANIZATIONS.
HOW PHA AND LET’S MOVE
WORK TOGETHER

5. Drink Up | About
The collaboration to encourage
everyone to drink more water
was formed between the
Partnership for a Healthier
America and stakeholders across
the public and private sectors
who are dedicated to encouraging
people to drink more water
more often.
You are what you drink - and
when you drink water, you drink
up.

6. Drink Up | The Message
One Simple Goal: Drink More Water
• Agnostic as to water-type (public
tap, municipality, bottled, filtered…)
• Universally positive message
• No comparative messaging
• No discussion of what tastes better
• No discussion of what NOT to drink
• No exclusivity for any stakeholders
Just: Drink More Water

7. Drink Up | Messages
Messages:
• Not sound like a
public health
campaign
o You are what you
drink and when you
drink water, you
Drink Up.
o You’re going to
drink something and
what you drink is up
to you – when you

8. Drink Up | Supporters
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9. Drink Up | Supporters

10. Drink Up | Supporters

11. Getting the Message Out…
Drink Up | Call To Action
Banner Ads
Logo
Tagline: Drink Up
Facebook
Twitter
Instagram
Website:
youarewhatyoudrink.org

12. Getting the Message Out…
Drink Up | Call To Action
Digital Out-Of-Home
Activation
Reusable
Bottle
On Bottle
On Pack & On Bottle

13. Drink Up | PSA

14. Drink Up | Reach – FIRST WEEK ALONE
Twitter
@urH2O
#DrinkH2O
Authors: 2,288
Reach: 63,020,000
Facebook.com/urH2
O
Instagram @urH2O
Photos: 450+
YouAreWhatYouDrink.o
rg
29,000 unique visitors in 8
days

15. Drink Up | On TV Broadcast Impressions:
79,932,635
Total Stories: 46
Late Show with David Letterman Good Morning
America
Late Night with Jimmy Fallo
The Doctors

16. Post – Launch Plans
• Continue to elevate platform of
water
• Expanded digital and social presence
• Game-ify water
• Fashion
• Retail
Drink Up | What’s Next?

17. Drew Nannis
Email: water@ahealthieramerica.org
Phone: (202) 842-9001