See the Webinar Here: http://info.cafegive.com/Credit_Union_Storytelling_Through_Social_Media Stories activate all parts of our brains, from our sensory neurons to motor functions, and stick around longer in our memory banks as a result. For cause-minded organizations, like credit unions, looking to cut through the noise of modern media, and reach a caring audience, storytelling is the answer. But even for credit unions, whose mission is based around community service, sharing those stories with members and beyond local networks can often present roadblocks. How do we tell our story? How do we build brand loyalty around community giving? What are the best ways to tell a story through social media? This webinar will discuss how credit unions can use storytelling and social media to optimize their communication mix and inspire current members and new brand advocates. Highlights . Review 7 best practices for storytelling for credit unions . How to use storytelling in your social media marketing strategy . Discuss online platforms for storytelling and community engagement . Review examples showing how to extend your stories beyond community and members

1. Storytelling For Credit Unions
Marketing, Social Media, & Telling Your
Community Giving Story

2. The universe is made up of stories
Not of atoms
- Muriel Rukeyser
Image from NASA http://www.jpl.nasa.gov/spaceimages

3. Alan Robinson
Your Speakers
Alan Robinson
Marketing Manager
Stephanie Arendt
Stephanie Arendt
Marketing Coordinator

4. CafeGive Social & Credit Unions
We deepen connections
between credit unions &
their affiliates, members, &
communities, using the
power of social media

5. • Why storytelling is competitive advantage for credit unions
• 7 best practices for storytelling for credit unions
• How to use storytelling in your social media & social impact
• Overview online storytelling platforms
• Examples from storytellers

6. Brian Kaldorf Photogra
We are a community
of storytellers

7. 1. Stories are how we think
& process information
2. Are how we connect
3. Frame our perspective

8. There are limits to the kinds of promotions that Credit
Unions can do:
- Offers
- Rates
- Special discounts
Storytelling offers key competitive advantage for
credit unions

9. Your stories are a way to share who you are
• Communicate what makes you unique
• Express your good works
• Be approachable

10. “
”

12. #1
Have a unique voice

13. #2
Be Authentic
Which feels more authentic & compelling?

14. #2
Be Authentic
Which feels more authentic & compelling?

16. 1. Umpqua Bank
2. @MorrisChris of NCUF

17. #4
Right Place, Right Time
Right Channel
Timing is (Almost) Everything;
Pictures are the Rest

18. #5
Multiple
Voices
Show Mentions,
Members, stories

19. #6
Show your impact

20. #7 Invite your community in

21. Stories as strategy

22. The Platforms

23. If you build it…
they won’t just come
Choose the right
channel & type of
story for your
goals

24. Educational Stories
1. Educational Stories

25. News Stories
U.S. Adults < 35
use social media
for daily news

26. Members Stories

27. Your CU’s Stories
FFCCU Movember Campaign
CUNA “History of The Credit Union”

28. Consumers will switch brands to
ones that support causes
Moms & Millennials love
cause marketing
1. 2013 CONE Communications/ECHO Study
2. The Nielsen Global Survey on Corporate Social Responsibility 2013

29. “
It’s one thing to say that we
support local, it’s another to
actually show our volunteers
at fundraising events, or the
paintings in our lobby from a
local artist, or feature a
member who won one of our
giveaways.
”

32. Tell the story:
• Who benefits?
• Why are you involved?
MLK EXAMPLES
• How can your community
be a part of your story?

34. Shareable content has:
• Strong imagery
• I/we statements
• Gives advice or shares news
Bank of Ann Arbor: Jumpstarts

36. Use stories
+ DATA

38. Your competitive advantage
Right story, right channel
Leverage your CU’s social impact
Involve members & stay true to brand
7 Deadly Sins of Storytelling

39. “If a story is not about the hearer, he will not listen.
And here I make a rule—a great and interesting story
is about everyone or it will not last.”
?

40. Need help telling your credit union’s story? We’d love to help
Contact Alan at alan@cafegive.com
@cafegive
CafeGiveSocial