2. 2013 HIGHLIGHTS - Coverage
Broad coverage of Calaveras County in
our marketing efforts:
•
Created Sunset ad & gained 3 live
TV spots advertising One Day: 2
Fun Events – Calaveras Grape
Stomp and West Point Lumberjack
Day
•
Crafted blogs to encourage visitor
engagement throughout the county:
•
Destination Arnold: 7 Things to
Do When you Get here
•
Weekend Getaway: Historic
Mokelumne Hill
•
Go Now: 7 Reasons to Visit
Valley Springs
3. 2013 HIGHLIGHTS – Member’s Corner
Expanded the Member’s Corner to include comprehensive
information on the CVB and useful tips and data:
• How to get more from your CVB membership
• County tourism stats
• Member news blogs
• CVB transparency: budget, meeting minutes & agendas,
financials etc.
4. 2013 HIGHLIGHTS – Email Campaigns
•
Monthly VISITOR newsletters let
potential Calaveras visitors
know what fun events and
activities are coming up and
spotlight our blogs.
•
Monthly MEMBER newsletters
let our members know what
we’ve been working on over the
last month, regularly include a
member spotlight and include
tips on how to market your
business.
•
NEW this year we send a copy
of the VISITOR newsletter to our
members so you can see how
we’re promoting to visitors.
5. 2013 HIGHLIGHTS – Activities Guide
•
•
75,000 distributed through:
• Fulfillment from ad reader response
• Various Gold Country Visitor
Centers County rack distribution
program
• Travel trade shows
• Member businesses
• Media & tour operator fulfillment
• California State Fair
• NEW this year also distributed to
• San Jose Airport
• California Welcome Centers
• Bay Area Corporations
• Northern California sports
retailers
Digital version also available on CVB
website and issuu.com where it’s fully
6. 2013 HIGHLIGHTS: Online Calendar
•
The events calendar is the most popular page on our website.
Events are very enticing to visitors.
•
We needed a better calendar containing more comprehensive
information. The new calendar was launched on September
19th, two weeks ahead of schedule.
•
Features: list view, calendar view, full details with map.
7. 2013 HIGHLIGHTS: Projects in the
Works
CVB Mobile app for phone & tablet
• Will go live within one month.
• Member benefit: our contract with
mobiManage includes the
mobiMember program providing
CVB members a basic mobile
website for just $15/month.
Online interactive map
• Will go live within one month
featuring:
• Mapped members with links to
social media, reviews, photos
and contact info.
• Trail systems with directions to
each feature, details, photos
and links.
• Customizable itineraries.
8. 2013 HIGHLIGHTS: Online map
Click on an icon in the map to see member details. Click on
photos to see larger versions. Click on links to go to reviews and
social media. Add to your own itinerary – creates directions from
one point to the next.
Mapped trail systems
show directions from
one point to the next,
photos and links to
additional info, and
can be added to an
itinerary
9. ANNOUNCING: Frog Play!
•
•
Frog Play is a locals discount program available to
CVB members to help drive more business to their
location(s) especially during the slower seasons.
Membership in the program and the discounts it
provides are only available to locals from Amador,
Calaveras or Tuolumne County.
Participation is easy:
•
Make an offer of a discount or special deal,
including any restrictions that work for your
business (like seasonal availability) on the
paper or online form.
•
We enter your incentive on the Frog Play page
of the CVB website.
•
Pick up a supply of Frog Play cards.
•
Pick up a Frog Play Sign-up Sheet for members
to fill out.
•
Issue one Frog Play card to each eligible
member (check their ID to make sure they’re
local) and be sure to collect an email address
on the Sign-up Sheet.
10. Frog Play Marketing
•
Participating businesses keep the emails they
collect as part of the Frog Play program, and
share them with ONLY the CVB.
•
•
Members sign up at the first participating
business they visit, after which they need only
present their card at other participating
businesses to receive their discounts.
We use collected Frog Play emails to market the program with periodic email
campaigns highlighting participating businesses and promoting special limited time
offers.
•
Frog Play offer details are only available online to streamline the process and make it
simple to administer. Members can check online to see the latest details. The URL
for the Frog Play page is on their member card.
•
In 2014 we plan to roll out a Frog Play treasure map with incentives to visit each
participating business, periodically published winners on social media and other fun
and engaging components.
12. 2013 Innovations in Tourism Awards
The nominees in the ATTRACTION category are:
•
Calaveras Big Trees State Park for their interpretive
programs, warming hut and new visitor center
•
Angels Camp Museum for their new live exhibits featuring
demonstrations by docents and volunteers
•
Ebbetts Pass Scenic Byway Association for obtaining the
National Scenic Byway designation for Ebbetts Pass, creating
events and a guide
•
Power Up! Fitness Studio
13. 2013 Innovations in Tourism Awards
The nominees in the EVENT category are:
•
Twisted Oak Winery for their summer concert series, bringing a new style and venue to
evening entertainment in Calaveras
•
Murphys Business Association for creating Murphys Day of the Dead, a new interesting
event to attract visitors
•
Calaveras Arts Council for their Ovations Art Series expanding the arts culture in Calaveras
for visitors and residents
•
Calaveras County Fair & Jumping Frog Jubilee for a high quality family fun event
attracting people from around the world
•
The Greater Arnold Business Association for their free concert series at Cedar Center
•
Ironstone Vineyards for their Summer Concert Series
•
Copper Town Square for their large variety of fun events throughout the year
•
The Angels Camp Commemorative Committee for developing Gold Rush Day
•
The Calaveras Winegrape Alliance for the always entertaining, Calaveras Grape Stomp
14. 2013 Innovations in Tourism Awards
The nominees in the LODGING category are:
•
Hotel Leger for starring in Hotel Impossible and for their
Spaghetti Western Wednesdays
•
Arnold Black Bear Inn for their development as a wedding
destination and for their new Top Chef Challenge
•
Greenhorn Creek Resort for turning office space into The
Caddy Shack – a popular lodging destination for groups
•
The Murphys Historic Hotel for starring in Hotel Hell, and
working with Gordon Ramsay for the benefit of the community,
and for numerous special events throughout the year
15. 2013 Innovations in Tourism Awards
The nominees in the RECREATION category are:
•
Cave & Mine Adventures for developing the zip lines at
Moaning Cavern Adventure Park and for operating and
funding the Murphys Information Center
•
Arnold Rim Trail Association for the planning, hard work and
dedication in developing the Arnold Rim Trail and map
•
Greenhorn Creek Resort for their high tech golf cart
development and for organizing media events for local
business
•
Lake Camanche for bringing paddleboard rentals to the lake
16. 2013 Innovations in Tourism Awards
The nominees in the RESTAURANT category are:
•
Sidewinders / Doke Sushi for filling a culinary niche, offering live music, staying open late
and being dependably high quality
•
Alchemy Market & Café for providing live music and wine-maker nights consistently and
being dependably high quality
•
Vista Grille & Event Center for hosting organizations and weddings at their event center
•
CAMPS for consistently high quality, and bringing new events and activities to the county
•
Mineral for their Wednesday Evening Chef’s Market in the garden
•
V for dependably high quality and excellent customer service
•
Thai House
•
Angels Camp Mercantile
17. 2013 Innovations in Tourism Awards
The nominees in the RETAIL category are:
•
Ebbetts Pass Visitors Center for creating a retail space for local artists and for providing
tourism information to visitors along the Ebbetts Pass Scenic Byway
•
Petroglyphe Gallery for creating art and music focused events for visitors and locals
•
Stories in Stones for their educational outreach and creating a unique, high quality retail
destination
•
SNAC for providing high quality sporting goods to locals and visitors and for their rental
programs encouraging more recreation
•
Poulson Glass Studio for their beautifully created art inspired by the local environment
•
My Sister’s Closet
•
Angels Camp Mercantile
