The Overachiever's Guide to Online Fundraising: 9 Steps to Kick Start 2012
Think it's too soon to start preparing for 2012 fundraising? Think again! Earn your overachiever’s gold star and get cracking with ten steps you can use now to raise more money throughout the year. You might know that 40 percent of all online donations come in during December. If so you probably also know you have to start early to make sure your year-end efforts pay off. It takes months of list building, inspiring donors, cultivating them, testing, and analyzing metrics to make the absolute most of year-end opportunities. Alia McKee of Sea Change Strategies, Eric Rardin of Care2 and Dionna Humphrey of Greenpeace discuss concrete ways you can maximize your strategy and tactics in the New Year. You'll learn the most successful fundraising strategies including: -How to create compelling fundraising campaigns that motivate web visitors to make a donation on your website. -Which easy fixes you can make to your donation page, so that donors complete the donation process. -How to communicate with donors before, during, and after they donate money online to your nonprofit and build long lasting relationships. You can also view or download the full audio for this presentation at: https://care2.webex.com/care2/lsr.php?AT=pb&SP=EC&rID=4647147&rKey=02aef36fbf09d35b
![[object Object],Eric Rardin , Director of Nonprofit Services, Care2 Dionna Humphrey , Senior Email Campaigner, Greenpeace](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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The Overachiever's Guide to Online Fundraising: 9 Steps to Kick Start 2012
- 1. The Overachiever ’s Guide to Online Fundraising Nine Steps to Kick Start 2012
- 4. 1. Do what your mother taught you
- 5. Always say your hello ’s & thank you’s!
- 7. 2. Make your website an email and donation magnet
- 15. 3. Test your donate forms
- 17. Testing issues- what resonates with your list?
- 19. CHANGE IT! See our overachiever ’s best practice check list.
- 20. 4. Take your site for a test drive
- 21. Recruit unsuspecting subjects to help you avoid usability pitfalls
- 22. 5. Review your traffic
- 26. Google Ads, other site referral
- 27. 6. Get to know your supporters
- 31. 7. Grow your list and welcome them warmly
- 34. Organic growth, onboarding strategies
- 36. 8. Find your stories
- 40. 9. Outline a plan
- 41. Insert puzzle pieces coming together picture
- 43. Fundraiser of the Year
Notes de l'éditeur
- Anniversary email Thank you videos and callsfrom beneficiaries
- This is the highjack we created for the 2009 Year-End campaign.
- Quickly re-cap the test featured on this slide and maybe one more
- Discuss importance of testing SEM donation pages - Assumption: providing additional context on SEM donation pages could improve conversion rate Ran a simple A/B test where the challenger featured our mission statement Challenger outperformed control version of form
- Example of list-building; point out that: Care2 has been a good source of donor acquisition We try to coordinate our acquisition push with our Year-End campaign and September Membership Drive