Presentation for seminar session at Publishing Expo 2010 on how publishers are developing business models around free and paid content, with examples from consumer and b2b

1. Publishing expo 2010 Paid or free, content is redefined Carolyn Morgan Penmaen Media Specialist Media Show

3. (free) content = marketing

4. Photoanswers attracted 158,000 user photos and a new audience; then sold subs to them

5. Econsultancy attract 80,000 registered digital marketers with free content & sell training to them

6. Gramophone grew traffic by a third by adding its archive online; searchers can buy recordings

7. Publisher business models

8. Racing Post has built 10,000 paid subs in 6 months, while 90% online content is free

9. Spectator charges for digital edition, iphone app, Kindle version and sees them as sampling

10. FT offers metered access

11. Econsultancy: free content drives traffic to paid events, training, directories and reports

12. What content will people pay for? Pay to gain Pay to own Pay for expert content Pay for data/ intelligence Pay for convenience

13. Pay to gain: Racing Post has built 10,000 paid subs in 6 months, while 90% online content is free

14. Pay to own: Lonely Planet sell chapter extracts

15. Pay for expertise: Members pay £69pa for wine reviews from Jancis Robinson

16. Pay for data: Brad Insight charge £1400pa for access to their database of advertiser contacts

17. Pay for data: Enthusiasts subscribe £40-70pa for access to services from birdguides.com

18. Pay for convenience: Business execs pay from 89 euros pa for book reviews at getabstract.com