Why Startups Need Business Application Strategy

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My experiences with IPO's and and Lean Startups showed me how and why these companies need Business Application Strategy. Here you will see my reason your startup can and should have a Business Application Strategy.

Petites entreprises & entrepreunariat

W H AT ’ S A B U S I N E S S
A P P L I C AT I O N S T R AT E G Y

L E T M E S H A R E M Y
S T O RY O F W H Y
B U S I N E S S A P P L I C AT I O N
S T R AT E G Y M AT T E R S
@ L E A N M O B I L E A P P S
L E T M E S H A R E M Y
S T O RY O F W H Y
B U S I N E S S A P P L I C AT I O N
S T R AT E G Y M AT T E R S

I N T H E B E G I N N I N G
T H E R E W E R E
S TA R T U P S
@ L E A N M O B I L E A P P S
I N T H E B E G I N N I N G
T H E R E W E R E
S TA R T U P S

E V E RY S TA R T U P C O M E S
O U T O F N O W H E R E W I T H
A B U R N I N G D E S I R E T O
S O LV E A P R O B L E M
@ L E A N M O B I L E A P P S
E V E RY S TA R T U P C O M E S
O U T O F N O W H E R E W I T H
A B U R N I N G D E S I R E T O
S O LV E A P R O B L E M

I J O I N E D A P R E - I P O
S TA R T U P I N T H E L AT E 9 0 ’ S
@ L E A N M O B I L E A P P S
T H E P R O B L E M : P E O P L E
F O R G E T B I R T H D AY S .
T H E S O L U T I O N :
V I A E M A I L , W E R E M I N D E D
P E O P L E O F T H I N G S T H E Y
N E E D E D T O R E M E M B E R
A B O U T L I F E , L I K E O I L
C H A N G E S & A N N I V E R S A R I E S

W E W E N T F R O M 3 0 , 0 0 0 U S E R S
T O O V E R 4 0 , 0 0 0 , 0 0 0 U S E R S I N
L E S S T H A N 2 Y E A R S
@ L E A N M O B I L E A P P S
A B I L L I O N D O L L A R C O M PA N Y VA L U AT I O N

F R O M . C O M B O O M
T O . C O M B U S T
@ L E A N M O B I L E A P P S
W E W O R K E D W I T H
A D V E R T I S E R T O
O R G A N I Z E M E S S A G E S
T O C O N S U M E R S
B A S E D U P O N T H E I R
S E L E C T E D D E S I R E S .
C O M PA N Y D E L I S T E D B Y E A R LY 2 0 0 0 ’ S $ 0 VA L U AT I O N

@ L E A N M O B I L E A P P S
What was missing
in the business?
An adaptable
Business
Application
Strategy

@ L E A N M O B I L E A P P S
W H AT I S A B U S I N E S S
A P P L I C AT I O N
S T R AT E G Y ?
W H AT I S A B U S I N E S S
A P P L I C AT I O N
S T R AT E G Y ?

I T S A R O A D M A P T O S U C C E S S T O
E N H A N C E T H E T O D O C H E C K L I S T
& M A K E I T A F L E X I B L E M E T R I C
B A S E D S U C C E S S P L A N
@ L E A N M O B I L E A P P S
I T S A R O A D M A P T O S U C C E S S T O
E N H A N C E T H E T O D O C H E C K L I S T
& M A K E I T A F L E X I B L E M E T R I C
B A S E D S U C C E S S P L A N
I T S A R O A D M A P T O S U C C E S S T O
E N H A N C E T H E T O D O C H E C K L I S T
& M A K E I T A F L E X I B L E M E T R I C
B A S E D S U C C E S S P L A N
B U S I N E S S A P P L I C AT I O N
S T R AT E G Y
B U S I N E S S A P P L I C AT I O N
S T R AT E G Y

@ L E A N M O B I L E A P P S
B U S I N E S S A P P L I C AT I O N
S T R AT E G Y
B U S I N E S S A P P L I C AT I O N
S T R AT E G Y
I N S H O RT… I T M A K E S Y O U R
B U S I N E S S N I M B L E , A D A P TA B L E
A N D F O C U S E D W I T H T O D AY
T E C H N O L O G Y
I N S H O RT… I T M A K E S Y O U R
B U S I N E S S N I M B L E , A D A P TA B L E
A N D F O C U S E D W I T H T O D AY
T E C H N O L O G Y
I N S H O RT… I T M A K E S Y O U R
B U S I N E S S N I M B L E , A D A P TA B L E
A N D F O C U S E D W I T H T O D AY
T E C H N O L O G Y

@ L E A N M O B I L E A P P S
B U S I N E S S A P P L I C AT I O N
S T R AT E G Y
B U S I N E S S A P P L I C AT I O N
S T R AT E G Y
I T G I V E S Y O U T H E T H U M B S U P
T H R O U G H M E T R I C S T O K N O W
Y O U A R E G O I N G T H E R I G H T WAY
I T G I V E S Y O U T H E T H U M B S U P
T H R O U G H M E T R I C S T O K N O W
Y O U A R E G O I N G T H E R I G H T WAY
I T G I V E S Y O U T H E T H U M B S U P
T H R O U G H M E T R I C S T O K N O W
Y O U A R E G O I N G T H E R I G H T WAY

A L O N G C A M E A V I S I O N O F
D O I N G T H I N G S I N A B E T T E R
M O R E O R G A N I Z E D WAY
@ L E A N M O B I L E A P P S
A F T E R T H E . C O M
B U S T…
A L O N G C A M E A V I S I O N O F
D O I N G T H I N G S I N A B E T T E R
M O R E O R G A N I Z E D WAY
A L O N G C A M E A V I S I O N O F
D O I N G T H I N G S I N A B E T T E R
M O R E O R G A N I Z E D WAY
A F T E R T H E . C O M
B U S T…

@ L E A N M O B I L E A P P S
M A N Y S TA RT U P S G O
T H E W R O N G WAY.
T H E Y D O N ' T S E E T H E
R E D S T O P S I G N
T H E Y D O N ' T S E E T H E
R E D S T O P S I G N
M A N Y S TA RT U P S G O
T H E W R O N G WAY.

J U S T B E C A U S E Y O U C A N G O T H E R E
D O E S N ' T M E A N Y O U S H O U L D
@ L E A N M O B I L E A P P S
J U S T B E C A U S E Y O U C A N G O T H E R E
D O E S N ' T M E A N Y O U S H O U L D
T H E R E D S T O P S I G N S A R E
T E L L I N G S TA RT U P S T H O U G H K E Y
I N D I C AT O R S G O T H E O T H E R WAY
J U S T B E C A U S E Y O U C A N G O T H E R E
D O E S N ' T M E A N Y O U S H O U L D
T H E R E D S T O P S I G N S A R E
T E L L I N G S TA RT U P S T H O U G H K E Y
I N D I C AT O R S G O T H E O T H E R WAY
T H E R E D S T O P S I G N S A R E
T E L L I N G S TA RT U P S T H O U G H K E Y
I N D I C AT O R S G O T H E O T H E R WAY

@ L E A N M O B I L E A P P S
A N D A WAY T O K E E P S C O R E
A B U S I N E S S A P P L I C AT I O N
S T R AT E G Y G I V E S Y O U A
G O A L T O S H O O T F O R
A N D A WAY T O K E E P S C O R E
A B U S I N E S S A P P L I C AT I O N
S T R AT E G Y G I V E S Y O U A
G O A L T O S H O O T F O R
A B U S I N E S S A P P L I C AT I O N
S T R AT E G Y G I V E S Y O U A
G O A L T O S H O O T F O R

W I T H A B U S I N E S S
A P P L I C AT I O N S T R AT E G Y
Y O U D O N ' T J U S T D R I V E
@ L E A N M O B I L E A P P S
Y O U A R E D R I V E N I N A
W H O L E N E W WAY
Y O U A R E D R I V E N I N A
W H O L E N E W WAY
W I T H A B U S I N E S S
A P P L I C AT I O N S T R AT E G Y
Y O U D O N ' T J U S T D R I V E

“From the ashes of
unsuccessful ventures
rise new, high-
potential promises”
@ L E A N M O B I L E A P P S
-ERAN LANIADO
Venture Beat
“Why you should ignore startup failure stats”
AUGUST 22, 2013 5:29 PM

B U S I N E S S A P P L I C AT I O N S T R AT E G Y D O E S N ' T
G U A R A N T Y S U C C E S S . B U T I T I M P R O V E S Y O U R
C H A N C E S G R E AT LY

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Why Startups Need Business Application Strategy

1. W H AT ’ S A B U S I N E S S A P P L I C AT I O N S T R AT E G Y

2. L E T M E S H A R E M Y S T O RY O F W H Y B U S I N E S S A P P L I C AT I O N S T R AT E G Y M AT T E R S @ L E A N M O B I L E A P P S L E T M E S H A R E M Y S T O RY O F W H Y B U S I N E S S A P P L I C AT I O N S T R AT E G Y M AT T E R S

3. I N T H E B E G I N N I N G T H E R E W E R E S TA R T U P S @ L E A N M O B I L E A P P S I N T H E B E G I N N I N G T H E R E W E R E S TA R T U P S

4. E V E RY S TA R T U P C O M E S O U T O F N O W H E R E W I T H A B U R N I N G D E S I R E T O S O LV E A P R O B L E M @ L E A N M O B I L E A P P S E V E RY S TA R T U P C O M E S O U T O F N O W H E R E W I T H A B U R N I N G D E S I R E T O S O LV E A P R O B L E M

5. I J O I N E D A P R E - I P O S TA R T U P I N T H E L AT E 9 0 ’ S @ L E A N M O B I L E A P P S T H E P R O B L E M : P E O P L E F O R G E T B I R T H D AY S . T H E S O L U T I O N : V I A E M A I L , W E R E M I N D E D P E O P L E O F T H I N G S T H E Y N E E D E D T O R E M E M B E R A B O U T L I F E , L I K E O I L C H A N G E S & A N N I V E R S A R I E S

6. W E W E N T F R O M 3 0 , 0 0 0 U S E R S T O O V E R 4 0 , 0 0 0 , 0 0 0 U S E R S I N L E S S T H A N 2 Y E A R S @ L E A N M O B I L E A P P S A B I L L I O N D O L L A R C O M PA N Y VA L U AT I O N

7. F R O M . C O M B O O M T O . C O M B U S T @ L E A N M O B I L E A P P S W E W O R K E D W I T H A D V E R T I S E R T O O R G A N I Z E M E S S A G E S T O C O N S U M E R S B A S E D U P O N T H E I R S E L E C T E D D E S I R E S . C O M PA N Y D E L I S T E D B Y E A R LY 2 0 0 0 ’ S $ 0 VA L U AT I O N

8. @ L E A N M O B I L E A P P S What was missing in the business? An adaptable Business Application Strategy

9. @ L E A N M O B I L E A P P S W H AT I S A B U S I N E S S A P P L I C AT I O N S T R AT E G Y ? W H AT I S A B U S I N E S S A P P L I C AT I O N S T R AT E G Y ?

10. I T S A R O A D M A P T O S U C C E S S T O E N H A N C E T H E T O D O C H E C K L I S T & M A K E I T A F L E X I B L E M E T R I C B A S E D S U C C E S S P L A N @ L E A N M O B I L E A P P S I T S A R O A D M A P T O S U C C E S S T O E N H A N C E T H E T O D O C H E C K L I S T & M A K E I T A F L E X I B L E M E T R I C B A S E D S U C C E S S P L A N I T S A R O A D M A P T O S U C C E S S T O E N H A N C E T H E T O D O C H E C K L I S T & M A K E I T A F L E X I B L E M E T R I C B A S E D S U C C E S S P L A N B U S I N E S S A P P L I C AT I O N S T R AT E G Y B U S I N E S S A P P L I C AT I O N S T R AT E G Y

11. @ L E A N M O B I L E A P P S B U S I N E S S A P P L I C AT I O N S T R AT E G Y B U S I N E S S A P P L I C AT I O N S T R AT E G Y I N S H O RT… I T M A K E S Y O U R B U S I N E S S N I M B L E , A D A P TA B L E A N D F O C U S E D W I T H T O D AY T E C H N O L O G Y I N S H O RT… I T M A K E S Y O U R B U S I N E S S N I M B L E , A D A P TA B L E A N D F O C U S E D W I T H T O D AY T E C H N O L O G Y I N S H O RT… I T M A K E S Y O U R B U S I N E S S N I M B L E , A D A P TA B L E A N D F O C U S E D W I T H T O D AY T E C H N O L O G Y

12. @ L E A N M O B I L E A P P S B U S I N E S S A P P L I C AT I O N S T R AT E G Y B U S I N E S S A P P L I C AT I O N S T R AT E G Y I T G I V E S Y O U T H E T H U M B S U P T H R O U G H M E T R I C S T O K N O W Y O U A R E G O I N G T H E R I G H T WAY I T G I V E S Y O U T H E T H U M B S U P T H R O U G H M E T R I C S T O K N O W Y O U A R E G O I N G T H E R I G H T WAY I T G I V E S Y O U T H E T H U M B S U P T H R O U G H M E T R I C S T O K N O W Y O U A R E G O I N G T H E R I G H T WAY

13. A L O N G C A M E A V I S I O N O F D O I N G T H I N G S I N A B E T T E R M O R E O R G A N I Z E D WAY @ L E A N M O B I L E A P P S A F T E R T H E . C O M B U S T… A L O N G C A M E A V I S I O N O F D O I N G T H I N G S I N A B E T T E R M O R E O R G A N I Z E D WAY A L O N G C A M E A V I S I O N O F D O I N G T H I N G S I N A B E T T E R M O R E O R G A N I Z E D WAY A F T E R T H E . C O M B U S T…

14. @ L E A N M O B I L E A P P S M A N Y S TA RT U P S G O T H E W R O N G WAY. T H E Y D O N ' T S E E T H E R E D S T O P S I G N T H E Y D O N ' T S E E T H E R E D S T O P S I G N M A N Y S TA RT U P S G O T H E W R O N G WAY.

15. J U S T B E C A U S E Y O U C A N G O T H E R E D O E S N ' T M E A N Y O U S H O U L D @ L E A N M O B I L E A P P S J U S T B E C A U S E Y O U C A N G O T H E R E D O E S N ' T M E A N Y O U S H O U L D T H E R E D S T O P S I G N S A R E T E L L I N G S TA RT U P S T H O U G H K E Y I N D I C AT O R S G O T H E O T H E R WAY J U S T B E C A U S E Y O U C A N G O T H E R E D O E S N ' T M E A N Y O U S H O U L D T H E R E D S T O P S I G N S A R E T E L L I N G S TA RT U P S T H O U G H K E Y I N D I C AT O R S G O T H E O T H E R WAY T H E R E D S T O P S I G N S A R E T E L L I N G S TA RT U P S T H O U G H K E Y I N D I C AT O R S G O T H E O T H E R WAY

16. @ L E A N M O B I L E A P P S A N D A WAY T O K E E P S C O R E A B U S I N E S S A P P L I C AT I O N S T R AT E G Y G I V E S Y O U A G O A L T O S H O O T F O R A N D A WAY T O K E E P S C O R E A B U S I N E S S A P P L I C AT I O N S T R AT E G Y G I V E S Y O U A G O A L T O S H O O T F O R A B U S I N E S S A P P L I C AT I O N S T R AT E G Y G I V E S Y O U A G O A L T O S H O O T F O R

17. W I T H A B U S I N E S S A P P L I C AT I O N S T R AT E G Y Y O U D O N ' T J U S T D R I V E @ L E A N M O B I L E A P P S Y O U A R E D R I V E N I N A W H O L E N E W WAY Y O U A R E D R I V E N I N A W H O L E N E W WAY W I T H A B U S I N E S S A P P L I C AT I O N S T R AT E G Y Y O U D O N ' T J U S T D R I V E

18. “From the ashes of unsuccessful ventures rise new, high- potential promises” @ L E A N M O B I L E A P P S -ERAN LANIADO Venture Beat “Why you should ignore startup failure stats” AUGUST 22, 2013 5:29 PM

19. B U S I N E S S A P P L I C AT I O N S T R AT E G Y D O E S N ' T G U A R A N T Y S U C C E S S . B U T I T I M P R O V E S Y O U R C H A N C E S G R E AT LY

Why Startups Need Business Application Strategy

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