This is a shortened version of a workshop presented at NTA's Travel Exchange 2014
Advanced Social Media Marketing—Tactics & Tools for your Tour business
Delve into savvy practices to grow your fans & followers, influence new relationships and use new tools to drive your business to the next level.
In this advanced interactive session we’ll clarify and show examples of how you can create and implement strategies to engage your clients across existing platforms. We’ll explore new emerging platforms while studying the time and resources needed to keep ahead of the curve.
Don’t miss these ways to understand what’s relevant to measure and monitor NOW.
Your core competencies will include:
• Growing your group and FIT business with proven and emerging strategies
• Enticing engagement tactics to get your audience talking
• Using unique content to offer added-value
• Maximizing media integration
When you decide to leverage your social marketing efforts and get serious about galvanizing your strategy, this is the session for you. A comprehensive worksheet will be provided.
~50 word synopsis
Are you ready to push your social media into the next realm? Join the conversation and explore new ways to engage and uncover emerging social platforms that leverage your time and talent. This advanced session will maximize you strategy and give you tactics you can implement immediately in your tour business.
Advanced Social Media Marketing --Tactics & tools for your tourism business
1. Advanced Social Media Marketing
Tactics & Tools
NOTE: This has been shortened for
the on-line audience.
Catherine Heeg
Customized Management Solutions
NTA Travel Exchange
2014
Los Angeles
16. What Can I do for YOU?
•Insider tips
•Packing tips
•Photo album
•Whitepaper
•Checklist
•Top 10 lists
•Video
•User Generated
Content
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23. Social networks
•
•
•
•
Vine and Instagram Video
Snapchat
Path
Thumb
Source: http://mashable.com/2013/02/08/vine-video-apps/
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32. Advanced Link Use
•
•
•
•
•
•
•
•
•
•
LinkedIn Company page
Twitter
Pinterest - verify
Blog directories
Google Authorship
Google +
You-Tube channel
Instagram
Vine
Facebook
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33. Emphasis on pure
financial metrics is
waning
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Source: http://www.forbes.com/sites/daviatemin/2013/12/03/dont-waste-money-make-your-social-media-advertisingsmarter-more-original-more-effective/
Measurement tactics
34. YOUR Metrics to Measure
Custom metrics for
your business
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39. 70%
active on
social media
of travelers remain
while
Source: http://visual.ly/travel-industry-trends-2012
traveling.
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40. Mobile
accounts for
of Travel Sales in
2013
20%
Source: http://www.eyefortravel.com/mobile-and-technology/essential-mobile-and-social-stats-travel-industry-movers-and-shakers
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44. Twenty years from now you’ll be more
disappointed by the things you didn’t do than by
the ones you did do.
Mark Twain
Catherine J. Heeg
Customized Management Solutions
Phone: 403 726 0171 Fax: 403 726 0371
Catherine.heeg@cmsspeaking.com
cmsspeaking.com
www.twitter.com/catherineheeg www.linkedin.com/in/catherineheeg
Facebook.com/CustomizedManagementSolutions
Pinterest.com/CatherineHeeg