This is a shortened version of a workshop presented at NTA's Travel Exchange 2014 Advanced Social Media Marketing—Tactics & Tools for your Tour business Delve into savvy practices to grow your fans & followers, influence new relationships and use new tools to drive your business to the next level. In this advanced interactive session we’ll clarify and show examples of how you can create and implement strategies to engage your clients across existing platforms. We’ll explore new emerging platforms while studying the time and resources needed to keep ahead of the curve. Don’t miss these ways to understand what’s relevant to measure and monitor NOW. Your core competencies will include: • Growing your group and FIT business with proven and emerging strategies • Enticing engagement tactics to get your audience talking • Using unique content to offer added-value • Maximizing media integration When you decide to leverage your social marketing efforts and get serious about galvanizing your strategy, this is the session for you. A comprehensive worksheet will be provided. ~50 word synopsis Are you ready to push your social media into the next realm? Join the conversation and explore new ways to engage and uncover emerging social platforms that leverage your time and talent. This advanced session will maximize you strategy and give you tactics you can implement immediately in your tour business.