Jo Kerr, assistant director, digital, Breast Cancer Care Damien Austin-Walker, head of digital, vInspired Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do. www.charitycomms.org.uk

1. Agile and Lean and Zombies
Damien Austin-Walker, vInspired
Jo Kerr, Breast Cancer Care

2. What’s the worst digital
project you have ever
worked on?

3. Jo’s worst project ever

4. What made it so bad?
● Lack of clear leadership / governance
● Users not consulted - internally focussed
● Requirements not clearly articulated
● New requirements introduced mid-project
● Timelines not adhered to
● Stressful for everyone involved

5. Like many projects, this one was
waterfall

6. Waterfall (HT @andymayer)

7. Waterfall Mona Lisa

8. An alternative - Agile

9. Agile Mona Lisa

10. Lean (HT @ericries)

11. Lean principles
1. Eliminate Waste
2. Build Quality In
3. Create Knowledge
4. Defer Commitment
5. Deliver Fast
6. Respect People
7. Optimise the Whole

12. Who already works like this?

13. Agile/Lean vs Zombies
See results earlier Can be slow
Feedback constantly No reaction - only moans
Serves your customers Internal agenda
Flexible Fixed focus
Uses brains (data) Eats brains

14. Why should we work like this?

15. What are the benefits?
● Efficiency - save time and money
● Focus - don’t build what you don’t need
● Co-creation with audiences
● Data + feedback-led (share early and iterate)
● Impact on wider organisation

16. Efficiency

17. Efficiency

18. Focus

19. Co-creation

20. Co-created surprises
Conversion rate up
to 4.8%
38% increase in
sign-ups
4,300 extra
applications a year

21. Data-led

22. Data informed lean experiment

23. Wider organisation
● More data-driven
● More open to sharing early and often
● Greater understanding of digital process
● See where they fit on the roadmap
● Use Lean elsewhere

24. Have what it takes?

25. How to go agile and lean
● Influence senior staff
● Build a strong multi-disciplinary team
● Invest in learning and development
● Start small, experiment with models

26. Influence senior staff
They say: “Isn’t it expensive/untested/risky?”
You say: “...”
● Put into terms they understand (metaphor)
● Case studies
● Meet the development team
● Use a robust Agile contract

27. Strong multi-disciplinary team

28. Learning and development

29. Start small, experiment
● Pick one defined project to try out agile
● Consider ‘Agifall’ or ‘Wagile’ combinations
o Agile and lean sprints within phases of a
waterfall timeline
o Agile and lean + milestones for top-level
deliverables
o Waterfall on standard deliverables (CMS) +
parallel agile and lean on key touchpoints

30. Back to Jo’s worst project ever…
could Agile have saved the day?

31. Ready to take on the undead now?
Jo @gambollingsylph
Damien @b33god

32. Visit the CharityComms website to
view slides from past events, see what
events we have coming up and to
check out what else we do.
www.charitycomms.org.uk

33. Digital
transformation
Conference
21 May 2015
London
#charitydigital
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