Jo Kerr, assistant director, digital, Breast Cancer Care
Damien Austin-Walker, head of digital, vInspired
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do. www.charitycomms.org.uk
4. What made it so bad?
● Lack of clear leadership / governance
● Users not consulted - internally focussed
● Requirements not clearly articulated
● New requirements introduced mid-project
● Timelines not adhered to
● Stressful for everyone involved
13. Agile/Lean vs Zombies
See results earlier Can be slow
Feedback constantly No reaction - only moans
Serves your customers Internal agenda
Flexible Fixed focus
Uses brains (data) Eats brains
15. What are the benefits?
● Efficiency - save time and money
● Focus - don’t build what you don’t need
● Co-creation with audiences
● Data + feedback-led (share early and iterate)
● Impact on wider organisation
23. Wider organisation
● More data-driven
● More open to sharing early and often
● Greater understanding of digital process
● See where they fit on the roadmap
● Use Lean elsewhere
25. How to go agile and lean
● Influence senior staff
● Build a strong multi-disciplinary team
● Invest in learning and development
● Start small, experiment with models
26. Influence senior staff
They say: “Isn’t it expensive/untested/risky?”
You say: “...”
● Put into terms they understand (metaphor)
● Case studies
● Meet the development team
● Use a robust Agile contract
29. Start small, experiment
● Pick one defined project to try out agile
● Consider ‘Agifall’ or ‘Wagile’ combinations
o Agile and lean sprints within phases of a
waterfall timeline
o Agile and lean + milestones for top-level
deliverables
o Waterfall on standard deliverables (CMS) +
parallel agile and lean on key touchpoints
30. Back to Jo’s worst project ever…
could Agile have saved the day?
31. Ready to take on the undead now?
Jo @gambollingsylph
Damien @b33god
32. Visit the CharityComms website to
view slides from past events, see what
events we have coming up and to
check out what else we do.
www.charitycomms.org.uk