Final presentation Chateau Margaux
- 1. MARGAUX DU CHÂTEAU MARGAUX
THIRD-SELECT GRAPE
Objective: Awareness & Education
Charlene Peters
International PR
Campaign
Final Project: May 4, 2015
- 2. STRENGTHS
Established reputation
Return to classics trend
WEAKNESSES
Consumer confusion
Potential to lower value
OPPORTUNITIES
Affordability
Immediate consumption
THREATS
Image
Owner’s retirement
Situation
Analysis