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Sameer Mathur

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Creative that cracks the code
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Think apps, not ads
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Preserve the Luxury or Extend the Brand
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Creativity in advertising when it works
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Preserve the luxury or Extend the brand?
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KEY LEARNINGS
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Summary
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Steinway & sons:buying a legend
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Case analysis
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Grey Worldwide: Strategic Repositioning through CRM
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Saxonville Sausage Company
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Saxonville Sausage Company
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Branding yoga
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Evolution of Dove
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What are the important brand architecture decisions in developing a branding strategy
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