SlideShare une entreprise Scribd logo
1  sur  11
BUTTERFINGER the 13th Chelsea Roadman & Samantha Carter PUR 3000.001
Campaign Basics ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
Purpose ,[object Object],[object Object],[object Object]
Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],-Nestle Confections & Snacks’ communications manager,  Tricia Bowles
Director Rob Lowe Opinion Makers:  The Celebrity Element
Tactics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Evaluation ,[object Object],[object Object],[object Object],[object Object],[object Object]
What next? ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
[object Object]

Contenu connexe

Similaire à "Butterfinger the 13th" PR Campaign

How to win an award at Cannes Lions, D&AD and CLIO - for PR
How to win an award at Cannes Lions, D&AD and CLIO - for PRHow to win an award at Cannes Lions, D&AD and CLIO - for PR
How to win an award at Cannes Lions, D&AD and CLIO - for PRpssst... Petra Sammer
 
Social media sponsorship
Social media sponsorshipSocial media sponsorship
Social media sponsorshipsponsorpitch
 
Coldwell Banker Real Estate: Winning with WINtegration, presented by Lindsay ...
Coldwell Banker Real Estate: Winning with WINtegration, presented by Lindsay ...Coldwell Banker Real Estate: Winning with WINtegration, presented by Lindsay ...
Coldwell Banker Real Estate: Winning with WINtegration, presented by Lindsay ...SocialMedia.org
 
Wgae presentation 8 28
Wgae presentation 8 28Wgae presentation 8 28
Wgae presentation 8 28JeffKoenig
 
Social TV, Reviving TV Advertising
Social TV, Reviving TV Advertising Social TV, Reviving TV Advertising
Social TV, Reviving TV Advertising BARS+TONE
 
Promotion of our film
Promotion of our filmPromotion of our film
Promotion of our filmtss000037
 
Natpe 2018 article - Numerical Advantage
Natpe 2018 article - Numerical AdvantageNatpe 2018 article - Numerical Advantage
Natpe 2018 article - Numerical AdvantageAlejandro Rojas
 
SMCLA presents BEST OF SOCIAL MEDIA LA 2019
SMCLA presents BEST OF SOCIAL MEDIA LA 2019SMCLA presents BEST OF SOCIAL MEDIA LA 2019
SMCLA presents BEST OF SOCIAL MEDIA LA 2019Social Media Club LA
 
Archimedes and Social Media
Archimedes and Social MediaArchimedes and Social Media
Archimedes and Social MediaModern Climate
 
Tps presentation pdf
Tps presentation pdfTps presentation pdf
Tps presentation pdfErick_Peyton
 
Edinburgh International TV Festival
Edinburgh International TV FestivalEdinburgh International TV Festival
Edinburgh International TV FestivalPoke London
 
Landsman Greenstein Bar Camp Smc Aug 8 2008 Nyc
Landsman Greenstein Bar Camp Smc Aug 8 2008 NycLandsman Greenstein Bar Camp Smc Aug 8 2008 Nyc
Landsman Greenstein Bar Camp Smc Aug 8 2008 NycDean Landsman
 
What Old Media can teach New Media: Media Convergence & Integration, Social M...
What Old Media can teach New Media: Media Convergence & Integration, Social M...What Old Media can teach New Media: Media Convergence & Integration, Social M...
What Old Media can teach New Media: Media Convergence & Integration, Social M...Howard Greenstein
 
Q3 2011 Killer Creative
Q3 2011 Killer CreativeQ3 2011 Killer Creative
Q3 2011 Killer CreativeMike Zarcone
 
Bright spots integrated campaigns
Bright spots integrated campaignsBright spots integrated campaigns
Bright spots integrated campaignsLeslie Hughes
 
Case Study: Integrated Marketing Campaign - LCBO
Case Study: Integrated Marketing Campaign - LCBOCase Study: Integrated Marketing Campaign - LCBO
Case Study: Integrated Marketing Campaign - LCBOLeslie Hughes
 
Top 10 Marketing Predictions Final
Top 10 Marketing Predictions FinalTop 10 Marketing Predictions Final
Top 10 Marketing Predictions FinalHoward Greenstein
 

Similaire à "Butterfinger the 13th" PR Campaign (20)

CheikenBAFinal
CheikenBAFinalCheikenBAFinal
CheikenBAFinal
 
How to win an award at Cannes Lions, D&AD and CLIO - for PR
How to win an award at Cannes Lions, D&AD and CLIO - for PRHow to win an award at Cannes Lions, D&AD and CLIO - for PR
How to win an award at Cannes Lions, D&AD and CLIO - for PR
 
Social media sponsorship
Social media sponsorshipSocial media sponsorship
Social media sponsorship
 
JPF.pfd
JPF.pfdJPF.pfd
JPF.pfd
 
Coldwell Banker Real Estate: Winning with WINtegration, presented by Lindsay ...
Coldwell Banker Real Estate: Winning with WINtegration, presented by Lindsay ...Coldwell Banker Real Estate: Winning with WINtegration, presented by Lindsay ...
Coldwell Banker Real Estate: Winning with WINtegration, presented by Lindsay ...
 
Wgae presentation 8 28
Wgae presentation 8 28Wgae presentation 8 28
Wgae presentation 8 28
 
Social TV, Reviving TV Advertising
Social TV, Reviving TV Advertising Social TV, Reviving TV Advertising
Social TV, Reviving TV Advertising
 
Creating Social TV
Creating Social TVCreating Social TV
Creating Social TV
 
Promotion of our film
Promotion of our filmPromotion of our film
Promotion of our film
 
Natpe 2018 article - Numerical Advantage
Natpe 2018 article - Numerical AdvantageNatpe 2018 article - Numerical Advantage
Natpe 2018 article - Numerical Advantage
 
SMCLA presents BEST OF SOCIAL MEDIA LA 2019
SMCLA presents BEST OF SOCIAL MEDIA LA 2019SMCLA presents BEST OF SOCIAL MEDIA LA 2019
SMCLA presents BEST OF SOCIAL MEDIA LA 2019
 
Archimedes and Social Media
Archimedes and Social MediaArchimedes and Social Media
Archimedes and Social Media
 
Tps presentation pdf
Tps presentation pdfTps presentation pdf
Tps presentation pdf
 
Edinburgh International TV Festival
Edinburgh International TV FestivalEdinburgh International TV Festival
Edinburgh International TV Festival
 
Landsman Greenstein Bar Camp Smc Aug 8 2008 Nyc
Landsman Greenstein Bar Camp Smc Aug 8 2008 NycLandsman Greenstein Bar Camp Smc Aug 8 2008 Nyc
Landsman Greenstein Bar Camp Smc Aug 8 2008 Nyc
 
What Old Media can teach New Media: Media Convergence & Integration, Social M...
What Old Media can teach New Media: Media Convergence & Integration, Social M...What Old Media can teach New Media: Media Convergence & Integration, Social M...
What Old Media can teach New Media: Media Convergence & Integration, Social M...
 
Q3 2011 Killer Creative
Q3 2011 Killer CreativeQ3 2011 Killer Creative
Q3 2011 Killer Creative
 
Bright spots integrated campaigns
Bright spots integrated campaignsBright spots integrated campaigns
Bright spots integrated campaigns
 
Case Study: Integrated Marketing Campaign - LCBO
Case Study: Integrated Marketing Campaign - LCBOCase Study: Integrated Marketing Campaign - LCBO
Case Study: Integrated Marketing Campaign - LCBO
 
Top 10 Marketing Predictions Final
Top 10 Marketing Predictions FinalTop 10 Marketing Predictions Final
Top 10 Marketing Predictions Final
 

Dernier

How to Give a Domain for a Field in Odoo 17
How to Give a Domain for a Field in Odoo 17How to Give a Domain for a Field in Odoo 17
How to Give a Domain for a Field in Odoo 17Celine George
 
Graduate Outcomes Presentation Slides - English
Graduate Outcomes Presentation Slides - EnglishGraduate Outcomes Presentation Slides - English
Graduate Outcomes Presentation Slides - Englishneillewis46
 
SOC 101 Demonstration of Learning Presentation
SOC 101 Demonstration of Learning PresentationSOC 101 Demonstration of Learning Presentation
SOC 101 Demonstration of Learning Presentationcamerronhm
 
Jamworks pilot and AI at Jisc (20/03/2024)
Jamworks pilot and AI at Jisc (20/03/2024)Jamworks pilot and AI at Jisc (20/03/2024)
Jamworks pilot and AI at Jisc (20/03/2024)Jisc
 
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptxBasic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptxDenish Jangid
 
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptxMaritesTamaniVerdade
 
Towards a code of practice for AI in AT.pptx
Towards a code of practice for AI in AT.pptxTowards a code of practice for AI in AT.pptx
Towards a code of practice for AI in AT.pptxJisc
 
ICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptxICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptxAreebaZafar22
 
NO1 Top Black Magic Specialist In Lahore Black magic In Pakistan Kala Ilam Ex...
NO1 Top Black Magic Specialist In Lahore Black magic In Pakistan Kala Ilam Ex...NO1 Top Black Magic Specialist In Lahore Black magic In Pakistan Kala Ilam Ex...
NO1 Top Black Magic Specialist In Lahore Black magic In Pakistan Kala Ilam Ex...Amil baba
 
Salient Features of India constitution especially power and functions
Salient Features of India constitution especially power and functionsSalient Features of India constitution especially power and functions
Salient Features of India constitution especially power and functionsKarakKing
 
Unit 3 Emotional Intelligence and Spiritual Intelligence.pdf
Unit 3 Emotional Intelligence and Spiritual Intelligence.pdfUnit 3 Emotional Intelligence and Spiritual Intelligence.pdf
Unit 3 Emotional Intelligence and Spiritual Intelligence.pdfDr Vijay Vishwakarma
 
Sensory_Experience_and_Emotional_Resonance_in_Gabriel_Okaras_The_Piano_and_Th...
Sensory_Experience_and_Emotional_Resonance_in_Gabriel_Okaras_The_Piano_and_Th...Sensory_Experience_and_Emotional_Resonance_in_Gabriel_Okaras_The_Piano_and_Th...
Sensory_Experience_and_Emotional_Resonance_in_Gabriel_Okaras_The_Piano_and_Th...Pooja Bhuva
 
The basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptxThe basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptxheathfieldcps1
 
Wellbeing inclusion and digital dystopias.pptx
Wellbeing inclusion and digital dystopias.pptxWellbeing inclusion and digital dystopias.pptx
Wellbeing inclusion and digital dystopias.pptxJisc
 
COMMUNICATING NEGATIVE NEWS - APPROACHES .pptx
COMMUNICATING NEGATIVE NEWS - APPROACHES .pptxCOMMUNICATING NEGATIVE NEWS - APPROACHES .pptx
COMMUNICATING NEGATIVE NEWS - APPROACHES .pptxannathomasp01
 
On National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan FellowsOn National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan FellowsMebane Rash
 
Accessible Digital Futures project (20/03/2024)
Accessible Digital Futures project (20/03/2024)Accessible Digital Futures project (20/03/2024)
Accessible Digital Futures project (20/03/2024)Jisc
 
80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...
80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...
80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...Nguyen Thanh Tu Collection
 
Google Gemini An AI Revolution in Education.pptx
Google Gemini An AI Revolution in Education.pptxGoogle Gemini An AI Revolution in Education.pptx
Google Gemini An AI Revolution in Education.pptxDr. Sarita Anand
 
Understanding Accommodations and Modifications
Understanding  Accommodations and ModificationsUnderstanding  Accommodations and Modifications
Understanding Accommodations and ModificationsMJDuyan
 

Dernier (20)

How to Give a Domain for a Field in Odoo 17
How to Give a Domain for a Field in Odoo 17How to Give a Domain for a Field in Odoo 17
How to Give a Domain for a Field in Odoo 17
 
Graduate Outcomes Presentation Slides - English
Graduate Outcomes Presentation Slides - EnglishGraduate Outcomes Presentation Slides - English
Graduate Outcomes Presentation Slides - English
 
SOC 101 Demonstration of Learning Presentation
SOC 101 Demonstration of Learning PresentationSOC 101 Demonstration of Learning Presentation
SOC 101 Demonstration of Learning Presentation
 
Jamworks pilot and AI at Jisc (20/03/2024)
Jamworks pilot and AI at Jisc (20/03/2024)Jamworks pilot and AI at Jisc (20/03/2024)
Jamworks pilot and AI at Jisc (20/03/2024)
 
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptxBasic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
 
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
 
Towards a code of practice for AI in AT.pptx
Towards a code of practice for AI in AT.pptxTowards a code of practice for AI in AT.pptx
Towards a code of practice for AI in AT.pptx
 
ICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptxICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptx
 
NO1 Top Black Magic Specialist In Lahore Black magic In Pakistan Kala Ilam Ex...
NO1 Top Black Magic Specialist In Lahore Black magic In Pakistan Kala Ilam Ex...NO1 Top Black Magic Specialist In Lahore Black magic In Pakistan Kala Ilam Ex...
NO1 Top Black Magic Specialist In Lahore Black magic In Pakistan Kala Ilam Ex...
 
Salient Features of India constitution especially power and functions
Salient Features of India constitution especially power and functionsSalient Features of India constitution especially power and functions
Salient Features of India constitution especially power and functions
 
Unit 3 Emotional Intelligence and Spiritual Intelligence.pdf
Unit 3 Emotional Intelligence and Spiritual Intelligence.pdfUnit 3 Emotional Intelligence and Spiritual Intelligence.pdf
Unit 3 Emotional Intelligence and Spiritual Intelligence.pdf
 
Sensory_Experience_and_Emotional_Resonance_in_Gabriel_Okaras_The_Piano_and_Th...
Sensory_Experience_and_Emotional_Resonance_in_Gabriel_Okaras_The_Piano_and_Th...Sensory_Experience_and_Emotional_Resonance_in_Gabriel_Okaras_The_Piano_and_Th...
Sensory_Experience_and_Emotional_Resonance_in_Gabriel_Okaras_The_Piano_and_Th...
 
The basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptxThe basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptx
 
Wellbeing inclusion and digital dystopias.pptx
Wellbeing inclusion and digital dystopias.pptxWellbeing inclusion and digital dystopias.pptx
Wellbeing inclusion and digital dystopias.pptx
 
COMMUNICATING NEGATIVE NEWS - APPROACHES .pptx
COMMUNICATING NEGATIVE NEWS - APPROACHES .pptxCOMMUNICATING NEGATIVE NEWS - APPROACHES .pptx
COMMUNICATING NEGATIVE NEWS - APPROACHES .pptx
 
On National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan FellowsOn National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan Fellows
 
Accessible Digital Futures project (20/03/2024)
Accessible Digital Futures project (20/03/2024)Accessible Digital Futures project (20/03/2024)
Accessible Digital Futures project (20/03/2024)
 
80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...
80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...
80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...
 
Google Gemini An AI Revolution in Education.pptx
Google Gemini An AI Revolution in Education.pptxGoogle Gemini An AI Revolution in Education.pptx
Google Gemini An AI Revolution in Education.pptx
 
Understanding Accommodations and Modifications
Understanding  Accommodations and ModificationsUnderstanding  Accommodations and Modifications
Understanding Accommodations and Modifications
 

"Butterfinger the 13th" PR Campaign

Notes de l'éditeur

  1. Butterfinger’s brand manager says Lowe was hired because of his “extensive entertainment industry experience, intelligence, and sense of humor.” These attributes made him the perfect fit to direct and poke fun at the entertainment industry in behind-the-scenes videos. “ We’re clearly making fun of pop culture, directors, actors, and the ego involved, yet we were really creatign a movie. Part of it’s real and we promote it as real, but we never take ourselves too seriously.”
  2. The End!