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Brown bag linked in
- 1. DEAN’S VIRTUAL BROWN BAG SERIES: THE POWER OF USING LINKEDIN Chris Heinz Westport One VP of Operations, Managing Partner
- 2. Who is Westport One… Helps companies identify, qualify and deliver top talent to throughout St. Louis, throughout the country and across the world Part of the MRINetwork, a 600 office worldwide recruiting network Top 10 office last 5 years straight Recognized as an Employer of Choice...
- 3. Westport One Corporate Details… 2014-2015 400+ Placements throughout US & 5 countries $34.5 million in salaries generated Team of 38...Specializing in 11 industries One Mission…Help our Client-Companies secure the best talent to fill their critical needs
- 4. WHY AM I TALKING TO YOU? 18 years with Westport One VP of Operations & Managing Partner Manage all internal operations, including creating, education, and management of all social media aspects of Westport One Chair of the Executive Advisory Board for SPS (board member for 4 years) As of November, I’m a 6-time marathoner and soon-to-be half- Ironmaner! Social Media junkie
- 7. THE BIG ONE…
- 8. BE CAREFUL… (COURTESY OF NOVA SOUTHEASTERN UNIVERSITY)
- 9. JUST ASSUME… If you POST IT, TWEET IT, TAG IT, STATUS IT…Someone WILL see it Recruiters and Hiring Managers will search for you! It’s what I do
- 13. THIS JOURNEY IS A LOT LIKE…A MARATHON You have to be prepared with all of the essentials before you begin You have to train and fine tune yourself to be ready Don’t go out too fast or you’ll burn yourself out After a period of time, you have to do a self tune-up It doesn’t end when you cross the finish line, but Crossing the finish line (landing the perfect job) is incredible!
- 14. LET’S GET TO IT! Understand the power of LinkedIn How to create an effective profile Horror stories Next steps
- 15. LINKEDIN The Power broker of your professional network More than 414 million user profiles More than 4 million Company profiles Groups can be very valuable to you
- 17. QUESTIONS?
- 18. 10 WAYS TO USE LINKEDIN TO GET A JOB Create an effective profile Get the word out Join relevant groups Use linkedin to support your off line searching Link to recruiters and recruiting groups
- 19. 10 WAYS TO USE LINKEDIN TO GET A JOB CONTINUED… Get recommendations Research backgrounds Find the actual hiring manager Check if particular companies are hiring Conduct effective searches
- 20. FACTS
- 21. LINKEDIN PROFILE
- 22. YOUR LINKEDIN PROFILE…GET FOUND! Two ways to get found: Keywords and Recommendations Complete ALL Sections: Your title (headline), location, summary, experience, skills & expertise, education, additional info, and organizations Profile Picture Video… Your linkedin URL Claim it! This can be used on your resume for further validation of your background & experience Add your twitter feed and/or blog to profile
- 23. YOUR HEADLINE/SUMMARY AND KEYWORDS What words/keywords do you search for jobs? These are the same/similar words Recruiters & HMs use Example: Certification vs certified Use indeed.com/jobtrends to compare keywords Use these words in your Summary and throughout the Experience sections Avoid generic buzzwords Motivated, Passionate, Driven, Responsible, Organized, Alive
- 25. LINKEDIN GROUPS Join the appropriate ones Just changed from 50 max to 100 now! Interact with them Ask questions…give opinions…share articles…Begin discussions Give ideas that are relevant Take advantage of the JOBS tabs Specific to that area of interest May be be found on the general jobs tab
- 26. LINKEDIN RECOMMENDATIONS Get them! They help you show up HIGHER in search results Don’t beg for them Make it easy for them to write you one by writing one for them (if you know them)
- 27. HOW TO MAXIMIZE YOUR USE Enable yourself to be found Company search Contact your 1st connections directly via linkedin Let them know you are looking Status updates Linkedin Pulse
- 28. QUESTIONS?
- 29. GENERAL SOCIAL MEDIA TIPS Be involved! All of your social media profiles can use very similar information Check your name on google Google alerts Check your privacy settings of your personal accounts Have 2 accounts
- 30. Horror Stories…
- 31. DON’T BE THIS GIRL From a real (and public) facebook page
- 32. OR THIS PERSON…
- 33. 1 IN 10
- 34. MORE TIPS Clean up your digital footprint Untag yourself from photos that show you in a poor light Fill in the blanks Think of all of your social networks as your social brand Proofread…proofread….proofread Use a professional looking close up photo
- 35. BE THIS NOT THIS
Notes de l'éditeur
- Have everyone stand up: If you haven’t used facebook, sit down If you haven’t heard of linkedin, sit down If you have never sent a snapchat, sit down
- While there are lots of social media sites that can be beneficial to you (like Pinterest if you are in photography or graphic design) we are going to focus on the Big 4
- *Not all users are active
- Research backgrounds of those that you will be interviewing with --this can be a big differentiators over other prospective candidates Check if the company is hiring: Linkedin jobs are expensive. So, if a company is posting on there, they are typically strong opportunities
- If appropriate for your field, consider adding a video Your linkedin URL: In edit mode, click on your linkedin url (internet address); in the middle of the page, on the right side, click on “Customize your public profile url” --Try to get as close to your name as possible Put keywords in your headline to help you get found Turn OFF most linkedin Privacy settings so that you can be found on google
- * Recommendations: You want a minimum of 5; ideally 10-15 would really move you up
- Do we have any John smiths in the room? If your name isn’t very basic, then you will be see what is out there about you
- 1 in 10 professionals will either lose their job or NOT get a job because of something on social media