1. DEAN’S VIRTUAL BROWN BAG
SERIES:
THE POWER OF USING
LINKEDIN
Chris Heinz
Westport One
VP of Operations, Managing Partner
2. Who is Westport One…
Helps companies identify, qualify and deliver top talent to throughout
St. Louis, throughout the country and across the world
Part of the MRINetwork, a 600 office worldwide recruiting network
Top 10 office last 5 years straight
Recognized as an Employer of Choice...
3. Westport One Corporate Details…
2014-2015
400+ Placements
throughout US & 5 countries
$34.5 million in salaries generated
Team of 38...Specializing in 11 industries
One Mission…Help our Client-Companies secure
the best talent to fill their critical needs
4. WHY AM I TALKING TO YOU?
18 years with Westport One
VP of Operations & Managing Partner
Manage all internal operations, including creating, education, and
management of all social media aspects of Westport One
Chair of the Executive Advisory Board for SPS (board member for
4 years)
As of November, I’m a 6-time marathoner and soon-to-be half-
Ironmaner!
Social Media junkie
9. JUST ASSUME…
If you POST IT, TWEET IT, TAG IT, STATUS IT…Someone WILL see it
Recruiters and Hiring Managers will search for you!
It’s what I do
13. THIS JOURNEY IS A LOT LIKE…A
MARATHON
You have to be prepared with all of the essentials before
you begin
You have to train and fine tune yourself to be ready
Don’t go out too fast or you’ll burn yourself out
After a period of time, you have to do a self tune-up
It doesn’t end when you cross the finish line, but
Crossing the finish line (landing the perfect job) is
incredible!
14. LET’S GET TO IT!
Understand the power of LinkedIn
How to create an effective profile
Horror stories
Next steps
15. LINKEDIN
The Power broker of your professional network
More than 414 million user profiles
More than 4 million Company profiles
Groups can be very valuable to you
18. 10 WAYS TO USE LINKEDIN TO GET A
JOB
Create an effective profile
Get the word out
Join relevant groups
Use linkedin to support your off line searching
Link to recruiters and recruiting groups
19. 10 WAYS TO USE LINKEDIN TO GET A
JOB CONTINUED…
Get recommendations
Research backgrounds
Find the actual hiring manager
Check if particular companies are hiring
Conduct effective searches
22. YOUR LINKEDIN PROFILE…GET FOUND!
Two ways to get found: Keywords and Recommendations
Complete ALL Sections:
Your title (headline), location, summary, experience, skills & expertise,
education, additional info, and organizations
Profile Picture
Video…
Your linkedin URL
Claim it!
This can be used on your resume for further validation of your background &
experience
Add your twitter feed and/or blog to profile
23. YOUR HEADLINE/SUMMARY AND
KEYWORDS
What words/keywords do you search for jobs?
These are the same/similar words Recruiters & HMs use
Example: Certification vs certified
Use indeed.com/jobtrends to compare keywords
Use these words in your Summary and throughout the Experience
sections
Avoid generic buzzwords
Motivated, Passionate, Driven, Responsible, Organized, Alive
25. LINKEDIN GROUPS
Join the appropriate ones
Just changed from 50 max to 100 now!
Interact with them
Ask questions…give opinions…share articles…Begin discussions
Give ideas that are relevant
Take advantage of the JOBS tabs
Specific to that area of interest
May be be found on the general jobs tab
26. LINKEDIN RECOMMENDATIONS
Get them!
They help you show up HIGHER in search results
Don’t beg for them
Make it easy for them to write you one by writing one for them (if
you know them)
27. HOW TO MAXIMIZE YOUR USE
Enable yourself to be found
Company search
Contact your 1st
connections directly via linkedin
Let them know you are looking
Status updates
Linkedin Pulse
29. GENERAL SOCIAL MEDIA TIPS
Be involved!
All of your social media profiles can use very similar information
Check your name on google
Google alerts
Check your privacy settings of your personal accounts
Have 2 accounts
34. MORE TIPS
Clean up your digital footprint
Untag yourself from photos that show you in a poor light
Fill in the blanks
Think of all of your social networks as your social brand
Proofread…proofread….proofread
Use a professional looking close up photo
Have everyone stand up:
If you haven’t used facebook, sit down
If you haven’t heard of linkedin, sit down
If you have never sent a snapchat, sit down
While there are lots of social media sites that can be beneficial to you (like Pinterest if you are in photography or graphic design) we are going to focus on the Big 4
*Not all users are active
Research backgrounds of those that you will be interviewing with
--this can be a big differentiators over other prospective candidates
Check if the company is hiring: Linkedin jobs are expensive. So, if a company is posting on there, they are typically strong opportunities
If appropriate for your field, consider adding a video
Your linkedin URL: In edit mode, click on your linkedin url (internet address); in the middle of the page, on the right side, click on “Customize your public profile url”
--Try to get as close to your name as possible
Put keywords in your headline to help you get found
Turn OFF most linkedin Privacy settings so that you can be found on google
* Recommendations: You want a minimum of 5; ideally 10-15 would really move you up
Do we have any John smiths in the room? If your name isn’t very basic, then you will be see what is out there about you
1 in 10 professionals will either lose their job or NOT get a job because of something on social media
