This document discusses using social media for brands. It notes that brands use social media differently than individuals by focusing on things like campaigns and ongoing social presence rather than personal updates. It lists common brand-related social media roles and provides examples of research tools and social media channels that brands use. It also gives tips for how individuals can leverage social media to grow their careers, such as describing skills on profiles, engaging with industry discussions, showing off work, and maintaining connections.

1. brands and social media

2. About Me

3. brands and social media
Big Brands On Social

4. brands and social media
The way social media is used for brands is different from the
way we use social media for ourselves.

5. source: BrandWatch
brands and social media

6. brands and social media
The Gecko Journey

7. sweetFrog Challenge
brands and social media

8. Stove Top Angry Pimgrims
brands and social media

9. brands and social media
Know your client
Know your audience

10. brands and social media
Agency vs. Client Side
Campaigns vs. Ongoing Social Presence

11. brands and social media
Community Manager
Social Media Strategist
Social Media Copywriter
Social Media Art Director
Digital Strategist
Content Strategist
Account Executive
Analyst/Researcher
Digital Media Buyer
Brand Manager
Key Roles
*Note: These are jus ta few examples. The posibilities are endless!

12. Research Tools
brands and social media

13. Social Media Channels
For each channel, you’ll need to destermine a strategy for the:
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Role of the Channel
Types of Content
Interaction between channels
KPIs (Key Performance Indicators)
Measurement

14. Organizing Content
brands and social media

15. brands and social media
Leveraging Social Media To Grow Your Career
1. Describe Yourself: Include a clear description of yourself and your skills so recruiters can find
you in your twitter bio and on LinkedIn. Describe what you do, your interests and organizations
you're affiliated with.
2. Join in: Join in on twitter chats that are interesting to you
3. Follow people you admire: Create list of potential companies you admire on Twitter and keep
up with what they say.
4. Show Off (The Right Way): Don’t be afraid to show off work you’re proud of by sharing it on
your social channels. "Show your work" and give a behind the scenes look at your thinking behind
projects. You can break our one project into several different posts by dissecting and explaining it.
Also, for feedback from peers and people you admire on social.
5. Be Yourself: Show your personality: Have fun with what you say and don't be stuffy.
6. Have a Focus: Create and share content related to your industry and people/companies/
brands you admire.
7. Join communities: In addition to hopping in on twitter chats, look for LinkedIn groups, forums,
and Facebook groups to build relationships. (Hint: start with VCU Advertising!)
8. Look for answers: and if you have them, share: Quora can be such an awesome tool for this.
Have you done research for a very specific kind of client or niche industry? Showcase what you
know by answering a question or starting a discussion. Are you curious about a certain company
or job title, look for people talking about it. People love to share experiences. Take advantage of
that.
9. Keep in touch: Check up on your lists and followers. Think about setting a schedule for
yourself. (Example: everyday at Wednesday I will peek at my company list and look for something
to retweet or engage with. Every Tuesday, I will ask someone I admire a question.) You don't need
to make your job hunt social strategy public, it can be internal and appear seamless.

16. brands and social media
Growing Careers
Social Media Manager
Community Manager
Content Strategist
User Experience Strategist

17. brands and social media
@christinamdick
Questions?