Platform operators have two simple tasks: First, become the aggregator of choice for all the best entertainment available on television and online, delivered through one remote control and UI; Second, conquer the non-Pay TV market with standalone offers and so segment the paying customer base into high ARPU and low ARPU homes, taking a share in both. It’s easy to say but how do you do it successfully? Presented at Connected TV World Summit 2015 #CTVS15 http://connectedtvsummit.com/speakers/christophe-rufin/ Special Thanks: Patrice Slupowski (Orange - VP Digital Innovation) Yann Ruello (Orange - Head of TV/Entertainment Open Innovation)

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Connected TV Summit - Orange - @christopherufin
REDEFINING THE RELATIONSHIP
BETWEEN PAY TV & OTT
Christophe Rufin
Orange
Director, Cloud,TV &Entertainment Ecosystems
Twitter: @christopherufin

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About Orange

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OTT: the Internet Industry meets TV

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Source: Ericsson ConsumerLab TV & Media 2014 Study
Internet streaming slowly eats away Pay TV

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Mobile is the 1st screen

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Quote: Josh Clark (adapted from Bruce Lee), illustration: Stéphanie Walter

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Bridging the gap between Pay TV & OTT

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Pay TV going OTT:

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Reverse cord-cutting
OCS:
included
OTT
OCS :
11,99€/month

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OTT & TV: once strangers, now partners

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“Les chaînes du Web”: reverse TV Everywhere
Entertainment, humour, fooding, beauty – from MCNs to TV

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Orange + Twitter: a whole new live experience

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Takeaways
1. Viewers are taking control over TV (and they
won’t give it back)
2. Pay TV can benefit from OTT strategies
3. OTT need TV to grow
4. MVPD challenge: become the hub for services

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Thanks
To download this presentation:
http://slideshare.net/christopherufin
Follow me on Twitter!
@christopherufin
REDEFINING THE RELATIONSHIP BETWEEN PAY TV & OTT
CONNECTED TV WORLD SUMMIT – 2015