Diversity in the workplace has gone from being an initiative to a business imperative. Companies are spending more resources than ever to attract, cultivate and retain top diverse talent.

2. APPLE ON DIVERSITY IN THE
WORKPLACE
Apple is open. Open to
everyone, regardless of
where they come from,
what they look like, how
they worship, or who they
love. Tim Cook
CEO of Apple Inc.

3. The face of diversity has
changed:
Previously:
- Race/Ethnicity
- Gender
(Male/Female)

4. The face of diversity has
changed:
Now:
- Race/Ethnicity
- Gender
(Male/Female/Transg
ender)
- Sexual Orientation
- Age
- Military Veterans
- Disabled
- Religion

5. GLASSDOOR DIVERSITY STUDY
• 67% of active and passive job seekers said that a diverse
workforce is an important factor when evaluating companies
and job offers
• 57% of people think their company should be doing more to
increase diversity among its workforce
• Only one-third of people polled said they knew of any diversity
initiatives where they work. An additional 21% said they are
uncertain.

6. Before recruiting,
make sure the boat
isn’t leaking.

8. I like to think of it as, inclusion is
diversity sustained. It means nothing
for companies to bring in a group of
diverse new hires if those people turn
around and leave when confronted
with an unwelcoming culture.
Candace Morgan
Head of Diversity at Pinterest

9. TO GET EMPLOYEES TO STAY,
DIVERSITY LEADERS ARE FOCUSING
ON INCLUSION
• Employee resource groups
• Unconscious bias training
• Ally outreach
• Internal marketing

10. When I was young I thought
that money was the most
important thing in life; now
that I am old I know that it is.
Oscar Wilde

11. 30%
of executive bonus
compensation is based
on diversity results at
Time Warner
Jeff Bewkes
Chairman and CEO of Time Warner
Inc.

13. CHECKING THE BOX, NO LONGER
ADEQUATE

14. CONFERENCES AREN’T
CHEAP

15. $1.5M
amount several
companies spent at a
single diversity
conference
Satya Nadella
CEO of Microsoft
2015 Grace Hopper
Conference

16. Candidate capture is

17. CANDIDATE CAPTURE
IMPORTANCE
• Compliance
• Candidate experience
• Ability to schedule
quickly
• Ties candidates to an
event
• EEO information
• Ultimately enables
tracking of ROI

18. • Capturing source
enables affinity
marketing
• Content creation is
key
• Recruitment
marketing strategy
and content calendar
AFFINITY
MARKETING

19. IBM AT SWE
• Every candidate received an email
thanking them for stopping by the booth
• Several action items available including a
link to job listings
• Key focus was on the female leadership at
IBM

21. ROI CASE STUDY - EFFICIENCY
• Large financial institution attended 4 major MBA diversity
conferences in 2014
• National Black MBA
• National Society of Hispanic MBAs
• Asian MBA
• Reaching Out MBA
• They collected 100% of candidate information, including
EEO details, via Yello mobile apps
• Average spend per event was $100K

22. ROI CASE STUDY - EFFICIENCY:
FINANCIAL INSTITUTION REGISTRATIONS AT NBMBAA
Observation:
30% of registrants were African American
Actions/Questions:
- Is 59 African American MBAs enough to meet
goals?
- If yes, great. If no, is this the right event for us
and where else do we need to source?
Observation:
Almost half of registrants were Asian
Actions/Questions:
- Is this normal/expected?
- If yes, can we cut the Asian MBA conference?

23. CASE STUDY: PERFORMANCE
YEAR-OVER-YEAR EVENT METRICS
0
100
200
300
400
500
600
700
800
900
1000
CANDIDATES MET
AY 2015/16 AY 2014/15
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
EVALUATION PERCENTAGE
AY 2015/16 AY 2014/15
7,141
Candidates
Met Total
3,496
Candidates
Evaluated
5,756
Resumes
Collected
KEY INSIGHT: COMPANY met 489 more candidates while evaluating 299 more candidates
during the 2015/16 academic year

24. CASE STUDY: PERFORMANCE
NSBE CONFERENCE SUCCESS
43%
57%
2015 2016
NSBE YOY COMPARISON
• 1,212 candidates were sourced at the National Society of Black Engineers
diversity events, ranking 3rd for the number of candidates COMPANY
sourced per diversity organization
• COMPANY met 30% more candidates in 2016 than in 2015
0
100
200
300
400
500
600
700
800
IBM A B C D
NSBE BENCHMARKING
• Of the 25 Yello customers that attended the annual NSBE conferences in
both 2015 & 2016, each customer met an average of 43% more
candidates or about 126 candidates
You met the MOST candidates at NSBE
2016
out the 5 tech industry client using mobile apps at the event
YOU

25. How do you stop attending a
diversity conference without
causing concern with that affinity
group?