The document discusses different types of signs and their meanings. It explains that signs can be symbolic, where the connection between the signifier and signified is arbitrary and based on social agreement rather than a direct link. Symbolic signs like words and other cultural symbols derive their meaning from shared understanding, but can also be open to different interpretations and misunderstanding. Examples given are that a suit and tie symbolize business attire while dark clothing and makeup symbolize Goth culture.

2. What do these signs mean?

4. Is the object itself: for example a tattoo, a picture, the way somebody is dressed, an advert on TV Is the meaning conveyed by the signifier

7. Are evident here: The symbolic signs of business are the suit, tie and white shirt. Are evident here: The symbolic signs of Goths is the dark hair, heavy make-up, dark clothing. These symbolic codes are understood by most people in UK society.