Manfred Neun S4C Colloquium Aveiro 2016

“Cycling and the UN Sustainable Development
Goals
– contributions based on the Active Mobility
Agenda“
Manfred Neun – ECF/WCA president and Chair of the S4C advisory board
Scientist-for-Cycling colloquium 2016 Aveiro – November 17, 2016
ECF gratefully acknowledges financial
support from the European Commission.

Cycling and the UN SDGs – Contributions based on the Active
Mobility Agenda C O N T E N T
CONTENT
1. Introduction: S4C – the global network’s evolution
i. Welcome to Aveiro
ii. The S4C: New Publications + calendar preview
iii. Increasing demand for research + Smarter Cycling perspectives
iv. Preview: Cycling benefits from the EU Cycling Economy
2. S4C colloquium in Aveiro – “The Global Goals” (SDGs)
i. The SDGs content development
ii. The SDGs – and transport/cycling/Active Mobility – are we in ?
iii. The role of the Active Mobility Agenda for the SDGs in general
3. “The Global Goals” (SDGs) – guidelines for research
i. The structure of the SDGs
ii. Elements of evaluation - Framing and mental models, cycling
economic benefits etc.
iii. The cycling contributions to SDGs – the evaluation in progresss
4. “The Global Goals” (SDGs) – invitations and conclusions
i. Far reaching results, achievements and perspectives
ii. Invitation to contribute
iii. Conclusions
5. Discussions – all about “Global Goals and Cycling”

The UN Sustainable Development Goals
adopted by the UN general assembly at Sept
3

2.1
The Global Goals for Sustainable Development (SDGs)
4

2.1
transforming our world:
the 2030 agenda for sustainable development
Preamble
This Agenda is a plan of action for people, planet and prosperity.
It also seeks to strengthen universal peace in larger freedom.
We recognise that eradicating poverty in all its forms and dimensions,
including extreme poverty, is the greatest global challenge and an
indispensable requirement for sustainable development.
All countries and all stakeholders, acting in collaborative partnership,
will implement this plan.
We are resolved to free the human race from the tyranny of poverty
and want and to heal and secure our planet.
We are determined to take the bold and transformative steps .....
5

2.1
Preamble
• This Agenda is a plan of action for people, planet and prosperity.
• It also seeks to strengthen universal peace in larger freedom.
• We recognise that eradicating poverty in all its forms and
dimensions, including extreme poverty, is the greatest global
challenge and an indispensable requirement for sustainable
development.
• All countries and all stakeholders, acting in collaborative
partnership, will implement this plan.
• We are resolved to free the human race from the tyranny of poverty
• We are determined to take the bold and transformative steps .....
6

Preamble
development.
7

Preamble
8

Preamble
9

Preamble
development.
10

preamble
• people
• planet
• prosperity
• peace
• partnership
11

preamble
• people
• planet
• prosperity
• peace
• partnership
12
https://sustainabledevelopment.un.org/post2015/transformingourworld

essentials
• end poverty is an overarching goal
• SDGs are an inclusive agenda
• all countries = transformation countries
13

14

15

16

cycling and active mobility is not in
– even transport is not in
17

2.2
transport
is in
18
cycling and active mobility is in
– even transport is in

2.2.1
UN SG
HLAG
SUSTAINABLE TRANSPORT
IMPACTS ON ACHIEVING THE
SDG'S
• safe
• affordable
• accessible
• efficient
• Resilient
• minimizing carbon and other
emissions and environmental
impact
Analysis and Policy Recommendations from the United Nations
Secretary-General's High-Level Advisory Group on Sustainable
Transport
19

2.2.2
cycling
economics
Contributions from cycling economics – increasing benefits to unleash
essentials
20

2.2.2
cycling
economics
essentials
21
[ great progress from scratch ]

2.2.2
cycling
economics
essentials
22
[ great progress from scratch ]

2.2.2
cycling
economics
essentials
23
new publications

2.2.2
cycling
economics
essentials
24
Calculation
s based on
concrete
evidence
Calculations
based on
best
available
data
Estimations
based on best
available
indications
Total value
Hard facts 239.99 bn € 239,99 bn €
Data based
calculations
239.99 bn € 90.7 bn € 330.69 bn €
Total value 239.99 bn € 90.7 bn € 182.5 bn €
plus x
513.19 bn €
plus x

where does it come from?
25

2.2.3
cycling
economics
where does it come from?
26
Basic factors
Environment +
Climate
Economy Social Benefits
Boosting factors
Energy +
Resources
Technology +
Design
Mobility
Balancing factors Health Time + Space
Diversity of
cultures
systematic analysis of the cycling benefits – a morphological approach

2.3
active mobility agenda
27
Basic factors
Environment +
Climate
Boosting factors
Energy +
Resources
Technology +
Design
Mobility
Diversity of
cultures

2.3
28
Basic factors
Environment +
Climate
Boosting factors
Energy +
Resources
Technology +
Design
Mobility
Diversity of
cultures

2.3
EU cycling
strategy
29
Basic factors
Environment +
Climate
Boosting factors
Energy +
Resources
Technology +
Design
Mobility
Diversity of
cultures

and the Active Mobility Agenda – Guidelines for Research
30
3. active mobility agenda
Basic factors
Environment +
Climate
Boosting factors
Energy +
Resources
Technology +
Design
Mobility
Diversity of
cultures

31
3.1
sdgs
structure

32
structure?
?

one overarching goal
33
structure
3.1
sdgs
structure

34
3.1
sdgs
structure

35
On September 25th 2015, countries adopted a set of goals to
end poverty,
protect the planet,
and ensure prosperity for all
as part of a new sustainable development agenda.
Each goal has specific targets to be achieved over the next 15 years.

36
preamble
• people
• planet
• prosperity + provisions of life
• peace
• partnership

sdgs structure
37
people provisions of life

sdgs structure
38
prosperity provisions of life
people

sdgs structure
39
preamble
• people
• planet
• prosperity + provisions of life
• peace
• partnership

sdgs structure
40
prosperity planet
peace

sdgs structure
41
preamble
prosperity planet
peace
partnership
3.1
sdgs
structure

sdgs structure
42










+ cycling
contribu-
tions

3.1
sdgs
structure

sdgs structure
43










work in
progress
3.1
sdgs
structure

transport contributions to the
sdgs
45
3.2
work in
progress
Endpoverty
EndHunger
Goodhealth
Qualityeducation
Genderequality
Cleanwater
Cleanenergy
Decentwork
Industry,inno,infra
Reducedinequalities
Sustainablecities
Respconsumption
Climateaction
Lifebelowwater
Lifeonland
Peace,justice
Partnerships4goals
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17
o o o o o o o o o
Phase 1
ECF – 9/17
x x x x x x x x
Phase 1
OWG – 8/17

transport contributions to the
sdgs
46
3.2
work in
progress
Endpoverty
EndHunger
Goodhealth
Qualityeducation
Genderequality
Cleanwater
Cleanenergy
Decentwork
Industry,inno,infra
Reducedinequalities
Sustainablecities
Respconsumption
Climateaction
Lifebelowwater
Lifeonland
Peace,justice
Partnerships4goals
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17
o o o o o o o o o
Phase 1
ECF – 9/17
x x x x x x x x
Phase 1
OWG – 8/17
o o o o o o o o o o o o
Phase 2
ECF – 12/17
x x x x x x x x x x x x x x x x x
Phase 2
HLAG –17/17

Active Mobility
47
Photo credit: http://www.cyclingcities.info/
3.2.elements of evaluation

Active Mobility Agenda
48
Basic factors
Environment +
Climate
Boosting factors
Energy +
Resources
Technology +
Design
Mobility
Diversity of
cultures
Photo credit: Manfred Neun

???
49
???

???
50
Framing

Framing
51
Tversky +
Kahneman
1981
Denzau +
North
1994
Mental models
Framing

Framing
52
Tversky +
Kahneman
1981
Denzau +
North
1994
Mental models
Framing
Active Transportation … 2012 ff
Litman 2014Schindler, HeldHeld, Neun 2010Neun 2011
Agenda setting 2008
Held et al. 2015
Active Mobility 2010
Active Mobility Agenda 2016
Human Rights … 2013
Cycling + Active Mobility 2016
Cycling Economy 2011
Postfossile Mobility 2009
Mobility
Pyramid

Framing
53
Tversky +
Kahneman
1981
Denzau +
North
1994
Mental models
Framing
Agenda setting 2008
Held et al. 2015
Tversky, A. and Kahneman, D. 1981.
The Framing of decisions and the
psychology of choice. Science,
211(4481): 453-458.
Daniel Kahneman was Nobel Prize awarded in 2002, a psychologist named
one of the most influencing economists of the century. He became even more
prominent with his book “Thinking, Fast and Slow” in 2011.
Denzau, A. and North, D. C. 1994.
Shared Mental Models: Ideologies and
Institutions. Kyklos, 47(1), 3-31
Mobility
Pyramid

Framing
54
Tversky +
Kahneman
1981
Denzau +
North
1994
Mental models
Framing
Agenda setting 2008
Held et al. 2015
Tversky, A. and Kahneman, D. 1981.
The Framing of decisions and the
psychology of choice. Science,
211(4481): 453-458.
Denzau, A. and North, D. C. 1994.
Shared Mental Models: Ideologies and
Institutions. Kyklos, 47(1), 3-31
Mobility
Pyramid

Framing
55
Tversky +
Kahneman
1981
Denzau +
North
1994
Mental models
Framing
Agenda setting 2008
Mobility
Pyramid

SDGs – methodology on
cyclingThe Methodology: S4C agenda/key-issues as an evaluation matrix
3.3
evaluation
The paper was drafted by the Technical Working Group, which was
established to support the UN Secretary General’s High-Level
Advisory Group on Sustainable Transport, under the co-leadership of
UN-DESA,
ECF/WCA and the World Bank. In round 1 consultation with the
TWG, the co-leads received input from SloCAt, IRAp, CEPAL,
56
Principle: taking all into account what he have
available …
1. … from the S4C agenda/key-issues as an
evaluation matrix;
2. + cross check with our paradigms and
approaches;
3. + all the SDGs targets;
4. + the volume of excellent sources;
5. And creating INDICATORS for the SloCat
initiative – TWG

The Analysis – e.g. SDG no.8
Identifying and evaluating the SDG contributions of cycling / Active Mobility
3.3
Goal 8 Promote sustained, inclusive and sustainable
economic growth, full and productive employment and
decent work for all .
• Cycling economics has become a basic and highly efficient tool for sustainable
mobility development *1.
• For a long time underestimated: Cycling economics has become highly efficient by
itself economically *2. The evidence of economic benefits with additional impact for
all dimensions of sustainability *3 was emerged to the Cycling Economy 2.0 by
making Human Rights part of the game *4.
• The economic benefits cycling can bring to a community or to societies, recognized
as sustainable benefits, were also already measured. *5
*1 Litmann, T. 2014. Evaluating Active Transport Benefits and Costs. Guide to Valuing
Walking and Cycling Improvements and Encouragement Programs. Victoria BC:
Victoria Transport Policy Institute.
*2 Neun, M. 2011. Cycling Economy – A wider Frame for Sustainable Investments in
Cycling Mobility. Key-note speech at Velo-city 2011, Seville.
*3 Neun, M. 2013. Active Mobility – Achieving human rights through cycling.
Presentation EcoMobility 2013 congress, Sept 2, Suwon, South Korea.
*4 Neun, M. 2013. Cycling Economy 2.0 – The Human Rights Approach. In: Sound of
Cyclig – Urban Cycling Cultures. Velo-city Vienna 2013 Conference Magazine, p. 86
*5 Blondiau, T. and van Zeebroeck, B. 2014. Cycling Works – Jobs and Job Creation in
the Cycling Economy. Report for the ECF European Cyclists’ Federation (Ed.),
Brussels.
57
From scratch

1. S4C agenda – e.g. SDG no.8
4.3
*Sources in: Neun, M. 2015.
58
Framed analysis
The 1st key-issue

1. S4C agenda – e.g. SDG no.8
3.3
*Sources in: Neun, M. 2015. Cyclig Delivers! – Basic access to Content. Cycling and Active
Mobility contributions to the UN Sustainable Development Goals. ECF/WCA, Brussels.
59

2. Crosscheck with Paradigms
…
3.3
60
cross check with our paradigms and approaches

2. Crosscheck with Paradigms
…
3.3
61
cross check with our paradigms and approaches
Identified
Framed analysis

3. Relevant Targets of SDG no.8
3.3
62
8.3 Promote development-oriented policies that support
productive activities, decent job creation, entrepreneurship,
creativity and innovation, and encourage the formalization and
growth of micro-, small- and medium-sized enterprises,
including through access to financial services  
8.4 Improve progressively, through 2030, global resource
efficiency in consumption and production and endeavour to
decouple economic growth from environmental degradation, in
accordance with the 10-year framework of programmes on
sustainable consumption and production, with developed
countries taking the lead  
8.9 By 2030, devise and implement policies to promote
sustainable tourism that creates jobs and promotes local
culture and products

4. Valuable Sources to SDG
no.8
3.3
A great,
current Example:
Replogle, M. A. and Fulton, L. M. 2015. A Global High Shift Scenario: Impacts and
Potential for More Public Transport, Walking, and Cycling with Lower Car Use.
Institute for Transportation and Development Policy (ITDP), New York, and
University of California, Davis (eds.), September 2015.
63

4. Valuable Sources to SDG
no.8
3.3
Valuable results for
cycling advocacy,
evidence based
benefits of Active
Mobility: The
study A Global
High Shift Cycling
Scenario
64

5. Indicators to SDG no.8
3.3
65
GENERAL APPROACH
Indicators for Sustainable Transport in the SDG Framework
(Draft, September 10, 2015)
Transport was not part of the Millennium Development Goals (MDGs)
framework. At the time, the transport community considered this a missed
opportunity in view of the strong linkage between economic development
and transport. With the new Sustainable Development Goals (SDGs) now
endorsed at the United Nations Summit on September 25-27, 2015,
transport is given another opportunity to profile as a key sector
contributing to sustainable development.
This paper was drafted by the Technical Working Group, … established to
support the UN Secretary General’s High-Level Advisory Group on
Sustainable Transport, under the co-leadership of UN-DESA, ECF/WCA
and the World Bank. In round 1 consultation with the TWG, the co-leads
received input from SloCat, IRAp, CEPAL, ECF/WCA, WBCSD.L L

5. Indicators to SDG no.8
3.3
66
Framed analysis

4.1
invitations
• we are able to contribute to work in progress
• SDGs as an outstanding agenda
67

4.2
invitations
• SDGs as an outstanding agenda
68
• The current number of SDGs, to which cycling and
active mobility contributes significantly, is not fixed yet;
it is work in progress.
• The requirements of the SDGs to shape new policies
are a unique opportunity to help the decision makers
to find proper solutions for sustainable politics.
• The cross-match of the SDGs with the key-issues of
the Active Mobility Agenda are delivering an enabling
structure for further research, inviting scientists from all
disciplines for specific-disciplinary as for trans-
disciplinary research.
• The global ECF network Scientist-for-Cycling is
prepared and predestined to organise these
collaborations.

4.3
69

70
let us continue …
http://media.rotabairrada.grupoma.eu/irt/1503/Biblioteca%20da
%20UA%20(4).jpg.JPG

71
invitation
manfred@neun.net
www.ecf.com
Basic factors
Environment +
Climate
Boosting factors
Energy +
Resources
Technology +
Design
Mobility
Diversity of
cultures

72
let us continue …
06-17
Velo-city 2017
arnhem-
nijmegen

73
comments, ideas, or
questions?
manfred@neun.net
www.ecf.com

74
thank you
manfred@neun.net
www.ecf.com

Manfred Neun S4C Colloquium Aveiro 2016

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