1. THE AUSTRIAN PERSPECTIVE
A unique approach to sector support
Gertraud Leimüller - President of the
Austrian Creative Industries Platform
“creativ wirtschaft austria”

2. Austrian Creative Industries
in numbers
● 36.000 companies = 10% of all
companies in Austria.
● Staff (including self-employed
persons) 127.041 = 4% of all
persons employed
● Turnover of EUR 18.5 billion =
2.6% of BNP – more than tourism
● single-person enterprises (SPEs) is
a characteristic: 63 out of 100
creative enterprises are self-
employed
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www.creativwirtschaft.at Source: FOURTH AUSTRIAN REPORT ON CREATIVE INDUSTRIES

3. Innovation Policy Approach
evolve Ministry of economics
responsible body of the
Initiative to promote initiative
innovation in the CI
cwa / WKÖ
Austrian economic Representations of
service/„impulse“ – interests / networks &
financial support for CI professionalization
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www.creativwirtschaft.at

4. cwa - Measures
 creativ wirtschaft austria (cws) is a competence
centre for creative entrepreneurs and individuals
and represents the interests of the Austrian
creative economy country-wide since 2003
• Active shaping of the economic framework
conditions
• Austrian CI-reports and the commission of CI studies
• Concrete services, as publications, „creative
depot“, hotline, e.g.
• Developement of new instruments such as „Choch3“
(Education und networking)
• Networks: networking events such as „Exchange“,
platform for experts
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www.creativwirtschaft.at

5. CI - Network in Austria
Social Network Analysis
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www.creativwirtschaft.at

6. Network & Institutions 2009
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www.creativwirtschaft.at

7. Networks create Identity – Example 2
Expert Network Kreativwirtschaft
Netzwerk Design & Medien
www.netzwerk-design.at
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www.creativwirtschaft.at

8. Networks create Identity – Example 2:
Creative Community Coaching
● group-mentoring in a selected,
continued peer group
method
● bottom up strategy- learning in the
network
● professional accompaniment &
interactive methods: role play,
theatre-educational strategy
● user generated input - Inputs of
external experts if it is necessary
✔ setup of stable networks
benefit ✔ strengthening of the entrepreneur„s
personality & economic
empowerment
✔ further developement USP & business
idea
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www.creativwirtschaft.at