This presentation was presented to the EDPA to set the foundation for their members as they jump into Social Media.

1. Should I embrace Social Media?
1
Monday, May 4, 2009

2. Today’s Roadmap
• What is Web 2.0?
• How does Web 2.0 effect my business?
• What is Social Media?
• How does Social Media effect my business?
• What is Interactive Marketing? (Teaser)
Monday, May 4, 2009

3. What is web 2.0
From the SIMI Technical Perspective:
What once provided you
the ability to search for
information and receive...
Monday, May 4, 2009

4. What is web 2.0
From the SIMI Technical Perspective:
Now provides the
opportunity to interact
with the information you
see.
Monday, May 4, 2009

5. What is web 2.0
From the Social Perspective:
You now have the opportunity to collaborate with
like minded individuals and not be geographically
limited
Monday, May 4, 2009

6. What is web 2.0
From the Social Perspective:
Monday, May 4, 2009

7. What is web 2.0
From the Business Perspective:
Business used to drive the consumer.
Monday, May 4, 2009

8. What is web 2.0
From the Business Perspective:
Now the consumer drives the business.
Monday, May 4, 2009

9. What is web 2.0
From the Business Perspective:
In order for your consumers to provide feedback
in a way that you can use to improve your
business, you need to embrace Web 2.0 technology.
Monday, May 4, 2009

10. What is web 2.0
Are you currently embracing the future?
Monday, May 4, 2009

11. What is web 2.0
Are you currently embracing the future?
Do you have a website you would visit?
Monday, May 4, 2009

12. What is web 2.0
Are you currently embracing the future?
Do you have a website you would visit?
Can your clients reach out to you without picking
up the phone?
Monday, May 4, 2009

13. What is web 2.0
Are you currently embracing the future?
Do you have a website you would visit?
Can your clients reach out to you without picking
up the phone?
Can you analyze what your visitors are doing on
your site?
Monday, May 4, 2009

14. What is web 2.0
Are you currently embracing the future?
Do you have a website you would visit?
Can your clients reach out to you without picking
up the phone?
Can you analyze what your visitors are doing on
your site?
Do you adjust your site according to what you
analyze?
Monday, May 4, 2009

15. Social Media
Social media consists of primarily Internet- and mobile-based tools for sharing and discussing
information among human beings.
Monday, May 4, 2009

16. Social Media
Social media consists of primarily Internet- and mobile-based tools for sharing and discussing
information among human beings.
Monday, May 4, 2009

17. Social Media
Social media consists of primarily Internet- and mobile-based tools for sharing and discussing
information among human beings.
Monday, May 4, 2009

18. Social Media
Social media consists of primarily Internet- and mobile-based tools for sharing and discussing
information among human beings.
Monday, May 4, 2009

19. Social Media Examples
Monday, May 4, 2009

20. Social Media Examples
Communication
Monday, May 4, 2009

21. Social Media Examples
Communication
Blogs
Internet Forums
MicroBlogs
Social Networks
Social Network Aggregation
Events
Monday, May 4, 2009

22. Social Media Examples
Communication Collaboration
Blogs
Internet Forums
MicroBlogs
Social Networks
Social Network Aggregation
Events
Monday, May 4, 2009

23. Social Media Examples
Communication Collaboration
Blogs Wikis
Internet Forums Social Bookmarking
MicroBlogs Social News
Social Networks Opinion Sites
Social Network Aggregation
Events
Monday, May 4, 2009

24. Social Media Examples
Communication Collaboration Multimedia
Blogs Wikis
Internet Forums Social Bookmarking
MicroBlogs Social News
Social Networks Opinion Sites
Social Network Aggregation
Events
Monday, May 4, 2009

25. Social Media Examples
Communication Collaboration Multimedia
Blogs Wikis Photo Sharing
Internet Forums Social Bookmarking Video Sharing
MicroBlogs Social News Livecasting
Social Networks Opinion Sites Audio/Music Sharing
Social Network Aggregation
Events
Monday, May 4, 2009

26. Social Media Examples
Multimedia Entertainment
Communication Collaboration
Blogs Wikis Photo Sharing
Internet Forums Social Bookmarking Video Sharing
MicroBlogs Social News Livecasting
Social Networks Opinion Sites Audio/Music Sharing
Social Network Aggregation
Events
Monday, May 4, 2009

27. Social Media Examples
Multimedia Entertainment
Communication Collaboration
Blogs Wikis Photo Sharing Virtual Worlds
Internet Forums Social Bookmarking Video Sharing Online Gaming
MicroBlogs Social News Livecasting Game Sharing
Social Networks Opinion Sites Audio/Music Sharing
Social Network Aggregation
Events
Monday, May 4, 2009

28. Social Media Examples
Multimedia Entertainment
Communication Collaboration
Blogs Wikis Photo Sharing Virtual Worlds
Internet Forums Social Bookmarking Video Sharing Online Gaming
MicroBlogs Social News Livecasting Game Sharing
Social Networks Opinion Sites Audio/Music Sharing
Social Network Aggregation
Events
Monday, May 4, 2009

29. Social Media Examples
Multimedia Entertainment
Communication Collaboration
Blogs Wikis Photo Sharing Virtual Worlds
Internet Forums Social Bookmarking Video Sharing Online Gaming
MicroBlogs Social News Livecasting Game Sharing
Social Networks Opinion Sites Audio/Music Sharing
Social Network Aggregation
Events
Monday, May 4, 2009

30. Social Media Examples
Multimedia Entertainment
Communication Collaboration
Blogs Wikis Photo Sharing Virtual Worlds
Internet Forums Social Bookmarking Video Sharing Online Gaming
MicroBlogs Social News Livecasting Game Sharing
Social Networks Opinion Sites Audio/Music Sharing
Social Network Aggregation
Events
Monday, May 4, 2009

31. Social Media Examples
Multimedia Entertainment
Communication Collaboration
Blogs Wikis Photo Sharing Virtual Worlds
Internet Forums Social Bookmarking Video Sharing Online Gaming
MicroBlogs Social News Livecasting Game Sharing
Social Networks Opinion Sites Audio/Music Sharing
Social Network Aggregation
Events
Monday, May 4, 2009

32. Social Media Examples
Multimedia Entertainment
Communication Collaboration
Blogs Wikis Photo Sharing Virtual Worlds
Internet Forums Social Bookmarking Video Sharing Online Gaming
MicroBlogs Social News Livecasting Game Sharing
Social Networks Opinion Sites Audio/Music Sharing
Social Network Aggregation
Events
Monday, May 4, 2009

33. Social Media Examples
Multimedia Entertainment
Communication Collaboration
Blogs Wikis Photo Sharing Virtual Worlds
Internet Forums Social Bookmarking Video Sharing Online Gaming
MicroBlogs Social News Livecasting Game Sharing
Social Networks Opinion Sites Audio/Music Sharing
Social Network Aggregation
Events
Monday, May 4, 2009

34. Social Media Examples
Multimedia Entertainment
Communication Collaboration
Blogs Wikis Photo Sharing Virtual Worlds
Internet Forums Social Bookmarking Video Sharing Online Gaming
MicroBlogs Social News Livecasting Game Sharing
Social Networks Opinion Sites Audio/Music Sharing
Social Network Aggregation
Events
Monday, May 4, 2009

35. Social Media Examples
Multimedia Entertainment
Communication Collaboration
Blogs Wikis Photo Sharing Virtual Worlds
Internet Forums Social Bookmarking Video Sharing Online Gaming
MicroBlogs Social News Livecasting Game Sharing
Social Networks Opinion Sites Audio/Music Sharing
Social Network Aggregation
Events
Monday, May 4, 2009

36. Social Media Examples
Multimedia Entertainment
Communication Collaboration
Blogs Wikis Photo Sharing Virtual Worlds
Internet Forums Social Bookmarking Video Sharing Online Gaming
MicroBlogs Social News Livecasting Game Sharing
Social Networks Opinion Sites Audio/Music Sharing
Social Network Aggregation
Events
Monday, May 4, 2009

37. Social Media - Communication
BloGs
A blog is a website, usually maintained by an individual or business with
regular entries of commentary, descriptions of events, or other material
such as graphics or video.
SuGGested Sites
Wordpress
LiveJournal
TypePad
Blogger
Monday, May 4, 2009

38. Social Media - Communication
WhY BloG?
- Show case your knowledge
- Become a voice in an area you know well
- Connect in written form
- Build relationships off of trust
- Drive people to your passion... your business
You Them
Business -
Blog
Website
Monday, May 4, 2009

39. Social Media - Communication
You Them
Monday, May 4, 2009

40. Social Media - Communication
You Them
Blog
Monday, May 4, 2009

41. Social Media - Communication
You Them
Blog
Monday, May 4, 2009

42. Social Media - Communication
You Them
Blog
Monday, May 4, 2009

43. Social Media - Communication
You Them
Blog
Monday, May 4, 2009

44. Social Media - Communication
You Them
Blog
Monday, May 4, 2009

45. Social Media - Communication
You Them
Business -
Blog
Website
Monday, May 4, 2009

46. Social Media - Communication
You Them
Business -
Blog
Website
Engage
Monday, May 4, 2009

47. Social Media - Communication
You Them
Business -
Blog
Website
Engage Educate
Monday, May 4, 2009

48. Social Media - Communication
You Them
Business -
Blog
Website
Engage Educate Implement
Monday, May 4, 2009

49. Social Media - Communication
You Them
Business -
Blog
Website
Engage Educate Analyze
Implement
Monday, May 4, 2009

50. Social Media - Communication
You Them
Business -
Blog
Website
Engage Educate Analyze Optimize
Implement
Monday, May 4, 2009

51. Social Media - Communication
Micro BloGs
Are multimedia blogs that allow users to send brief text updates or
micro-media such as photos or audio clips and publish them, either to be
viewed by anyone or by a restricted group which can be chosen by the
user. These messages can be submitted by a variety of means, including
text messaging, instant messaging, email, digital audio or the web.
Wikipedia
SuGGested Sites
Twitter
Facebook
LinkedIn
Plurk
Monday, May 4, 2009

52. Social Media - Communication
Why would I Micro BloG
You can build trust by allowing your network to know what you are
working on and what you might be reading. The more you bring to your
network, the more they will follow your direction.
You Them
Micro Blog Blog
{} Article
Transaction
Website
Media
Monday, May 4, 2009

53. Social Media - Communication
Micro BloG
Monday, May 4, 2009

54. Social Media - Communication
Micro BloG
You
Monday, May 4, 2009

55. Social Media - Communication
Micro BloG
You
Monday, May 4, 2009

56. Social Media - Communication
Micro BloG
You
Micro Blog
Monday, May 4, 2009

57. Social Media - Communication
Micro BloG
You
Micro Blog
Monday, May 4, 2009

58. Social Media - Communication
Micro BloG
You Them
Micro Blog
Monday, May 4, 2009

59. Social Media - Communication
Micro BloG
You Them
Micro Blog
Monday, May 4, 2009

60. Social Media - Communication
Micro BloG
You Them
Micro Blog
Monday, May 4, 2009

61. Social Media - Communication
Micro BloG
You Them
Micro Blog Blog
{}
Article
Website
Media
Monday, May 4, 2009

62. Social Media - Communication
Micro BloG
You Them
Micro Blog Blog
{}
Article
Website
Media
Monday, May 4, 2009

63. Social Media - Communication
Micro BloG
You Them
Micro Blog Blog
{}
Article
Transaction
Website
Media
Monday, May 4, 2009

64. Social Media - Communication
Micro BloG
You Them
Micro Blog Blog
{}Article
Transaction
Website
Media
Engage Educate Analyze Optimize
Implement
Monday, May 4, 2009

65. Social Media - Communication
Social Networks
A social network is a social structure which, in general, facilitates
communication between a group of individuals or organizations, that are
related by one or more specific types of interdependency, such as: a
special or common interest; shared values; visions, ideas, or perhaps
ideals; financial exchange, friendship, kinship, dislike, conflict or trade.
-Wikipedia
SuGGested Sites
Facebook
LinkedIn
MySpace
Friendster
Hi5
Monday, May 4, 2009

66. Social Media - Communication
What’s the Point?
Social Networks bring people together and bring social into what use to
be a non-social world. It Reconnects People, Introduces Strangers,
Provides Limitless Opportunity, and makes this large world seem not so
overwhelming.
You Them Social Networks
Blog
{} Article
Transaction
Website
Media
Monday, May 4, 2009

67. Social Media - Communication
You Them Social Networks
Blog
{}
Article
Transaction
Website
Media
Connect
Collaborate
Monday, May 4, 2009

68. Social Media - Communication
You Them Social Networks
Blog
{}
Article
Transaction
Website
Media
Connect
Collaborate
Engage Educate Analyze Optimize
Implement
Monday, May 4, 2009

69. Social Media - Communication
Social Network AGGreGators
Social network aggregation is the process of collecting content from
multiple social network services, such as LinkedIn, Facebook, your Blog,
or MySpace.
-Wikipedia
SuGGested AGGreGators
Ping.fm
FriendFeed
Monday, May 4, 2009

70. Social Media - Multimedia
Video StreaminG
Providing video content online in an open forum or simply embedding it
in your site.
SuGGested Sites
YouTube.com
Monday, May 4, 2009

71. Social Media - Multimedia
What’s the Point?
- Search Engine Optimization
- Reaching the YouTube community
- Sharing of information
Social Networks
You Video
Social Bookmark
Website
Monday, May 4, 2009

72. Social Media - Multimedia
Social Networks
You Video
Social Bookmark
Website
Monday, May 4, 2009

73. Social Media - Multimedia
Social Networks
You Video
Social Bookmark
Website
Engage Educate Analyze Optimize
Implement
Monday, May 4, 2009

74. Social Media - Business Standpoint
Social Media = Advertising
Monday, May 4, 2009

75. Social Media - Business Standpoint
Social Media = Relationship Building
Monday, May 4, 2009

76. Social Media - Business Standpoint
Monday, May 4, 2009

77. Social Media - Business Standpoint
Engage Educate Analyze Optimize
Implement
Monday, May 4, 2009

78. Social Media - Business Standpoint
Engage Educate Analyze Optimize
Implement
Focus = Customer Involvement / Customer Service
Monday, May 4, 2009

79. Interactive Marketing
What is SEO and SEM?
SEO - Search Engine Optimization
the process of improving the volume and quality of traffic to a web site from
search engines via quot;naturalquot; (quot;organicquot; or quot;algorithmicquot;) search results.
Information Site
Google Your Site
Crawlers Indexed
Monday, May 4, 2009

80. Interactive Marketing
What is SEO and SEM?
SEM - Search Engine Marketing
is a form of Internet marketing that seeks to promote websites by increasing
their visibility in search engine result pages. This is based off of geo-targeting,
keywords, paid placement, and contextual advertising.
Monday, May 4, 2009

81. Interactive Marketing
SEM
SEO
Monday, May 4, 2009

82. Interactive Marketing
SEM
SEO
Monday, May 4, 2009

83. BUILDING THE FOUNDATION
Building an “Automized” Marketing Foundation
Monday, May 4, 2009

84. Todays Outline
What’s the Point ?
•
Increase Profit
•
Increase Customer Service
•
Increase Efficiency
•
Marketing Approaches
•
Social Media
•
Drip Marketing
•
What’s the Foundation Look Like Before the Push?
•
Your Brand
•
Your Website
•
Your CRM
•
What’s the Structure Look Like?
•
Your Website
•
Your CRM
•
Monday, May 4, 2009

85. MARKETING
unify efforts
sales with little overhead -
Suggestions drip marketing
What’s the Point ?
•
efficiency automize
24/7
Increase Profit
•
Feedback organize
Increase Customer Service
•
Increase Efficiency
optimize streamline
•
Monday, May 4, 2009

86. HOW DO I DIVE INTO
SOCIAL MEDIA?
unify efforts
sales with little overhead -
Now that you know the following: Suggestions drip marketing
efficiency automize
24/7
- What is your cost per customer Acquisition?
Feedback organize
- What is your average customer LTV (lifetime value)
- What is your Gross profit per customer
optimize streamline
We can start talking about the marketing
approaches
Monday, May 4, 2009

87. LETS REMEMBER OUR
PROCESS
Engage Implement Analyze Optimize
Educate
Monday, May 4, 2009

88. LETS REMEMBER OUR
PROCESS
In order for us to Engage our clients we must know what we are going to educate our
customers on. Before we educate we need to think about what we want them to do with our
education. If we want to know if we are accomplishing our goal, we need to have a plan in
place as to how we are going to analyze their actions.
Engage Educate Implement Analyze Optimize
Monday, May 4, 2009

89. SOCIAL MEDIA - LIFE STREAMS
Facebook LinkedIn Twitter
- Keeps you in touch with - Keep in touch with colleges - Find your niche and provide
Friends and find alliances in you work with and have relevant information that
places you would have never worked with in the past. benefits your audience.
thought existed - Get connect into companies
you didn’t know you had
connections to
Monday, May 4, 2009

90. SOCIAL MEDIA
Facebook
Website
LinkedIn
Twitter
Blog
Monday, May 4, 2009

91. SOCIAL MEDIA - LIFE STREAMS
Facebook
Ping.FM LinkedIn
Twitter
Monday, May 4, 2009

92. YOUR BRAND
Know who you are, what you offer, and who you are
targeting
- What is your niche?
- What do you have to offer?
- What makes you memorable?
- What identifies you?
Monday, May 4, 2009

93. MY BRAND
Here is an example of my an element of my brand - Logo
With a name like Mike Coffey I have decided to play off
coffey and this “Coffee Stain” will be what identifies my
involvement in everything I do.
You will see this on my blog, website, Twitter, and
eventually clothing.
Monday, May 4, 2009

94. YOUR BRAND
Think about your brand and who you are before jumping
into the next step. Once you have that identified, your ready
to start the development of your site
Let’s move on to your site!
Monday, May 4, 2009

95. YOUR WEBSITE
Know the purpose of your site
- Are you using your site to focus on Education
- Are you using your site to focus on Lead Generation
- Are you using your site to focus on both of the above
- Are you using your site to focus on simply something you like to look at?
Monday, May 4, 2009

96. YOUR WEBSITE
Know the reason your customers will visit and where
you want them to go.
Monday, May 4, 2009

97. YOUR WEBSITE
View your home page as a road map directing your
customers on where you would like for them to go.
7
6
1
5
2 3 4
Monday, May 4, 2009

98. YOUR WEBSITE
7
6
1
5
2 3 4
This is the beginning of content strategy
Monday, May 4, 2009

99. YOUR WEBSITE
What do you want on
7
your home page?
- Clear Navigation
6
- Concise callouts
1
- Contact form
- Email subscription
- Current offers
5
- Clear presentation of services
- Video if relevant
2 3 4
Now your off to building a site
Monday, May 4, 2009

100. YOUR WEBSITE
Other items to think
7
about
6
- Navigation
1
- Copy
- Consistency
- Imagery
5
2 3 4
Now, your off to building a site
Monday, May 4, 2009

101. YOUR MARKETING
Contacts Website Database Marketing
7
6
1 CRM
DataBase
5
2 3 4
Monday, May 4, 2009

102. YOUR MARKETING
Customers
Website
Contacts
7
6
1
5
Database Marketing 2 3 4
CRM
DataBase
Monday, May 4, 2009

103. YOUR CUSTOMERS
Contacts
First you need to start with everyone that could be your
potential customer, your contacts.
- Contacts in your email account
- Chamber members
- All the business cards you have collected
- People you have worked with in the past
- People you went to school with
- Family
- Everyone you have crossed paths with
Monday, May 4, 2009

104. YOUR CUSTOMERS
Next you take those contacts and clean out your list
by providing an opportunity for them to “opt-in” to
be a contact of your business.
Contacts
YES! I am
interested
@
Monday, May 4, 2009

105. YOUR CUSTOMERS
Now you have a clean list that have “opted in” and
are in your CRM. From this point forward, everyone
that you come in contact with will be opted in from
the beginning!
Database Marketing
YES! I am
interested
CRM
DataBase
Monday, May 4, 2009

106. YOUR DATABASE
Your Database needs to be dynamic in todays fast pace world. If you do
not have the ability to track your customers decisions, you are wasting
your time and money. If customer conversion is your focus, then you
Database
need a Database that ties in with a CRM tool.
Marketing:
Infusionsoft
Sales: DataBase
SalesForce
Monday, May 4, 2009

107. YOUR MARKETING
Marketing
Your CRM tool should be one in the same as your database. If
this is true then you will be able to build a marketing system
that is both systematized and automated.
CRM
Monday, May 4, 2009

108. YOUR MARKETING
Your CRM tool should be one in the same as your database. If
this is true then you will be able to build a marketing system
that is both systematized and automated.
Monday, May 4, 2009

109. YOUR MARKETING
Your CRM tool should be one in the same as your database. If
this is true then you will be able to build a marketing system
that is both systematized and automated.
Contact
Monday, May 4, 2009

110. YOUR MARKETING
Your CRM tool should be one in the same as your database. If
this is true then you will be able to build a marketing system
that is both systematized and automated.
Contact Website
1
Monday, May 4, 2009

111. YOUR MARKETING
Your CRM tool should be one in the same as your database. If
this is true then you will be able to build a marketing system
that is both systematized and automated.
Contact Website Marketing
1 CRM/DB
Monday, May 4, 2009

112. YOUR MARKETING
Your CRM tool should be one in the same as your database. If
this is true then you will be able to build a marketing system
that is both systematized and automated.
Contact Website Marketing Drip Marketing
1 CRM/DB
Monday, May 4, 2009

113. YOUR MARKETING
Your CRM tool should be one in the same as your database. If
this is true then you will be able to build a marketing system
that is both systematized and automated.
Contact Website Marketing Drip Marketing Transaction
$
1 CRM/DB
Monday, May 4, 2009

114. YOUR MARKETING
Your CRM tool should be one in the same as your database. If
this is true then you will be able to build a marketing system
that is both systematized and automated.
Contact Website Marketing Drip Marketing Transaction
$
1 CRM/DB
Monday, May 4, 2009

115. YOUR MARKETING
Your CRM tool should be one in the same as your database. If
this is true then you will be able to build a marketing system
that is both systematized and automated.
Contact Website Marketing Drip Marketing Transaction
$
1 CRM/DB
Monday, May 4, 2009

116. YOUR MARKETING
Your CRM tool should be one in the same as your database. If
this is true then you will be able to build a marketing system
that is both systematized and automated.
Contact Website Marketing Drip Marketing Transaction
$
1 CRM/DB
Monday, May 4, 2009

117. YOUR MARKETING
Your CRM tool should be one in the same as your database. If
this is true then you will be able to build a marketing system
that is both systematized and automated.
Contact Website Marketing Drip Marketing Transaction
$
1 CRM/DB
Monday, May 4, 2009

118. YOUR MARKETING
Your CRM tool should be one in the same as your database. If
this is true then you will be able to build a marketing system
that is both systematized and automated.
Contact Website Marketing Drip Marketing Transaction
$
1 CRM/DB
Monday, May 4, 2009

119. Your Drip Marketing
Drip Marketing provides you the opportunity to build
a automatic process of communication to your
customers to increase value, lifetime, and service.
Monday, May 4, 2009

120. Your Drip Marketing
Drip Marketing provides you the opportunity to build
a automatic process of communication to your
customers to increase value, lifetime, and service.
Your Target
Market
Monday, May 4, 2009

121. Your Drip Marketing
Drip Marketing provides you the opportunity to build
a automatic process of communication to your
customers to increase value, lifetime, and service.
Your Target
Your Potential
Market
Customers
Monday, May 4, 2009

122. Your Drip Marketing
Drip Marketing provides you the opportunity to build
a automatic process of communication to your
customers to increase value, lifetime, and service.
Your Target
Your
Your Potential
Market
Customers
Customers
Monday, May 4, 2009

123. Your Drip Marketing
Let’s look at the numbers
Monday, May 4, 2009

124. Your Drip Marketing
Let’s look at the numbers
Your Target
Market
1000
Monday, May 4, 2009

125. Your Drip Marketing
Let’s look at the numbers
Your Target
Your Potential
Market
Customers
5%
1000 50
Monday, May 4, 2009

126. Your Drip Marketing
Let’s look at the numbers
Your Target
Your
Your Potential
Market
Customers
Customers
5% 2%
1000 50 1 to 2
Monday, May 4, 2009

127. Your Drip Marketing
If you don’t have a drip marketing system in place,
what are you doing with the 48 Potential Customers
that simply didn’t purchase the first time around?
Your Potential Your Potential
Customers Customers Customers
- =
Monday, May 4, 2009

128. Your Drip Marketing
If you don’t have a drip marketing system in place,
what are you doing with the 48 Potential Customers
that simply didn’t purchase the first time around?
Your Potential Your Potential
Customers Customers Customers
50 - =
Monday, May 4, 2009

129. Your Drip Marketing
If you don’t have a drip marketing system in place,
what are you doing with the 48 Potential Customers
that simply didn’t purchase the first time around?
Your Potential Your Potential
Customers Customers Customers
50 - 1 to 2 =
Monday, May 4, 2009

130. Your Drip Marketing
If you don’t have a drip marketing system in place,
what are you doing with the 48 Potential Customers
that simply didn’t purchase the first time around?
Your Potential Your Potential
Customers Customers Customers
50 - 1 to 2 = 48
Monday, May 4, 2009

131. Your Drip Marketing
If you don’t have a drip marketing system in place,
what are you doing with the 48 Potential Customers
that simply didn’t purchase the first time around?
Your Potential Your Potential
Customers Customers Customers
50 - 1 to 2 = 48
Monday, May 4, 2009

132. YOUR DRIP MARKETING
Let’s remember, a customer comes to your site, fills out a
form, calls you, buys something, comments on your blog or
signs up for an event. Now what do you do?
Monday, May 4, 2009

133. YOUR DRIP MARKETING
Let’s remember, a customer comes to your site, fills out a
form, calls you, buys something, comments on your blog or
signs up for an event. Now what do you do?
Contact
Monday, May 4, 2009

134. YOUR DRIP MARKETING
Let’s remember, a customer comes to your site, fills out a
form, calls you, buys something, comments on your blog or
signs up for an event. Now what do you do?
Contact Website
1
Monday, May 4, 2009

135. YOUR DRIP MARKETING
Let’s remember, a customer comes to your site, fills out a
form, calls you, buys something, comments on your blog or
signs up for an event. Now what do you do?
Drip Marketing
Contact Website
1
Monday, May 4, 2009

136. YOUR DRIP MARKETING
Let’s remember, a customer comes to your site, fills out a
form, calls you, buys something, comments on your blog or
signs up for an event. Now what do you do?
Drip Marketing
Contact Website
1
@
@ RSVP
Phone
Monday, May 4, 2009

137. YOUR DRIP MARKETING
Let’s remember, a customer comes to your site, fills out a
form, calls you, buys something, comments on your blog or
signs up for an event. Now what do you do?
Drip Marketing
Contact Website
1
@
@ RSVP
Phone
Monday, May 4, 2009

138. YOUR MARKETING
With your foundation set, your website, CRM, drip marketing,
you will be able to convert more, and increase your customers
overall lifetime spend.
Drip Marketing
Engage Educate Implement Analyze Optimize
Monday, May 4, 2009

139. YOUR MARKETING
With your foundation set, your website, CRM, drip marketing,
you will be able to convert more, and increase your customers
overall lifetime spend.
Contact Drip Marketing
Engage Educate Implement Analyze Optimize
Monday, May 4, 2009

140. YOUR MARKETING
With your foundation set, your website, CRM, drip marketing,
you will be able to convert more, and increase your customers
overall lifetime spend.
Contact Website Drip Marketing
1
Engage Educate Implement Analyze Optimize
Monday, May 4, 2009

141. YOUR MARKETING
With your foundation set, your website, CRM, drip marketing,
you will be able to convert more, and increase your customers
overall lifetime spend.
Contact Website Marketing Drip Marketing
1 CRM/DB
Engage Educate Implement Analyze Optimize
Monday, May 4, 2009

142. YOUR MARKETING
With your foundation set, your website, CRM, drip marketing,
you will be able to convert more, and increase your customers
overall lifetime spend.
Contact Website Marketing Drip Marketing Transaction
$
1 CRM/DB
Engage Educate Implement Analyze Optimize
Monday, May 4, 2009

143. YOUR MARKETING
With your foundation set, your website, CRM, drip marketing,
you will be able to convert more, and increase your customers
overall lifetime spend.
Contact Website Marketing Drip Marketing Transaction
$
1 CRM/DB
Engage Educate Implement Analyze Optimize
Monday, May 4, 2009

144. WHAT YOU KNOW
Drip
Social
Blog CRM
Website
Marketing
Media
Monday, May 4, 2009

145. WHAT YOU KNOW
Drip
Social
Blog CRM
Website
Marketing
Media
Monday, May 4, 2009

146. WHAT YOU WILL DO
Web
Social
We will use Social Media, driven by Marketing
2.0
Media
Web 2.0 Technology, to push
contacts to your website so that you
can turn them into customers
through your Drip Marketing.
Drip
CRM
Website
Marketing
Monday, May 4, 2009

147. Social Media - Events
Knowledge is Power
By understanding the Theory of Web 2.0 you can event how you are going to lead
your industry in this space. Think about what you can do with one site at an event
You Them
Website/ Event
Monday, May 4, 2009

148. EVENT SITE
Event Site Layout 7
1. Main Event Picture and Copy
2. Break out sessions
3. Break out sessions
6
4. Break out sessions
1
5. Discussions - Twitter
Group in Facebook
6. Resources
- FAQ
5
2 4
-Presentations 3
-Video
- Pics
- Schedule
7. Sponsor space and Nav
Monday, May 4, 2009

149. Thank you for your time!
Follow Me @:
LinkedIn :http://www.linkedin.com/in/michaelcoffey
Facebook: Michael Coffey
Twitter: http://twitter.com/coffeyhouse
Monday, May 4, 2009