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- 1. Innové Learning Exchange September 28, 2013
- 2. 2© 2013 Bloom Health. All Rights Reserved Strategy – The Master Plan • We need to break The Master Plan down into decisions that drive your organization • Breaking Down Strategy results in “Making Choices” • Answer to these Questions will be the framework for your Strategy. – What? – Who? – How? – When? • A Clear Understanding of the following will make your strategy successful – Stakeholders/Customers – Market Landscape – Economics
- 3. 3© 2013 Bloom Health. All Rights Reserved The Broad Idea • We develop the Strategy • What is it? • What is the Goal? (Why are we doing this or considering this?) • Who is it for? – Why do they want it? – What benefits does it provide them? • What benefits does it provide our business? – Revenue – Self Supporting Model – Market Advantage
- 4. 4© 2013 Bloom Health. All Rights Reserved Defining The Strategy • What do we want and when? (Timelines, etc.) – What gaps is our concept filling? – How do we differentiate? – How does this change our business? – market impact • What is the impact of our go to market strategy? – Define by Channel • Distribution • Employer Segment • New Business – What is the value proposition? Does it change the current vp? – Who are the customers for the concept and target market? (profile) • Why are they going to purchase from us? At what cost? • Is this sustainable? Why or why not? If not, how long and what is next?
- 5. 5© 2013 Bloom Health. All Rights Reserved Defining The Strategy • What is the experience / product (high-level) – How will this work? – Describe the features and benefits – Impact to: • Operations, Technology, Sales • Talent required to manage this • Culture impact to the business • What regulatory / legal issues do we need to address? • Dependencies on this strategy • Risks / barriers to this strategy – Market? – Business? – Technology?
- 6. 6© 2013 Bloom Health. All Rights Reserved Stakeholders • Who? • Why are they a stakeholder? • What needs do they have? • How are those needs solved?
- 7. 7© 2013 Bloom Health. All Rights Reserved Market Landscape • Who is doing this? (Top 3-5) – Why? – What is their value proposition? – Do they still have an advantage? Why? • What is the likely competitive reaction? – What are the threats? • Why is this the right time to launch this now? – Drivers of the market • What barriers / obstacles do we have in doing this?
- 8. 8© 2013 Bloom Health. All Rights Reserved Economics • What will change in our cost structure – Build cost, maintain cost, staffing, marketing, etc. • What will change in our revenue – How do we make revenue • Pricing Strategy • How do we compare to the competition? – When do we make revenue • Forecast – Market Opportunity – Our share expected – Revenue and cost drivers – Investment Needs (over what period) – Other major cost areas (people, process, technology)
- 9. 9© 2013 Bloom Health. All Rights Reserved Pray for Guidance