COSI on Twitter

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Columbus Chamber

From the Columbus Chamber's "Getting Results with Social Media Event". Presented by Kevin Pfefferle

Technologie Business

COSI on Twitter @COSICols Kevin Pfefferle, COSI Web Manager Kelli Nowinsky, COSI PR Manager “Getting Results with Social Media” June 18, 2009

Twitter Search http://search.twitter.com/

Aug/Sept 2008: Test Phase ,[object Object]

Personalize the institution,[object Object]

Engage Customers http://twitter.com/COSICols

Resource: Add Value http://twitter.com/COSICols

Scoop: Discounts/Contests http://twitter.com/COSICols

Scoop: Behind the Scenes http://twitter.com/COSICols

Scoop: Live Events http://twitter.com/COSICols

Behind the Scenes / Promotion http://twitter.com/COSICols

Customer Questions http://twitter.com/COSICols

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COSI on Twitter

1. COSI on Twitter @COSICols Kevin Pfefferle, COSI Web Manager Kelli Nowinsky, COSI PR Manager “Getting Results with Social Media” June 18, 2009

2. Twitter Search http://search.twitter.com/

4. Mucheasier to fail as individuals

5. Observe community expectations

6. Learn platform nuances (@ replies,DMs)

8. Engage Customers http://twitter.com/COSICols

9. Engage Customers http://twitter.com/COSICols

10. Resource: Add Value http://twitter.com/COSICols

11. Resource: Add Value http://twitter.com/COSICols

12. Resource: Add Value http://twitter.com/COSICols

13. Scoop: Discounts/Contests http://twitter.com/COSICols

14. Scoop: Behind the Scenes http://twitter.com/COSICols

15. Scoop: Behind the Scenes http://twitter.com/COSICols

16. Scoop: Live Events http://twitter.com/COSICols

17. Scoop: Live Events http://twitter.com/COSICols

18. Promotion http://twitter.com/COSICols

19. Behind the Scenes / Promotion http://twitter.com/COSICols

20. Behind the Scenes / Promotion http://twitter.com/COSICols

21. Behind the Scenes / Promotion http://twitter.com/COSICols

22. Behind the Scenes / Promotion http://twitter.com/COSICols

23. Customer Questions http://twitter.com/COSICols

24. Customer Questions http://twitter.com/COSICols

25.

26. Connections to niche audiences

27. Community awareness and ownership

28. Volunteer support of COSI mission

29. Attention from fellow museums

30.

31. Museum Attention http://www.mnh.si.edu/lectures/simon/

32. Drive Visits to COSI.org http://bit.ly/

33.

34. Twitter names on business cards

35.

COSI on Twitter

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