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Columbus Chamber

From the Columbus Chamber's "Getting Results with Social Media Event". Presented by Kevin Pfefferle

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COSI on Twitter @COSICols Kevin Pfefferle, COSI Web Manager Kelli Nowinsky, COSI PR Manager “Getting Results with Social Media” June 18, 2009
Twitter Search http://search.twitter.com/
Aug/Sept 2008: Test Phase ,[object Object]
Mucheasier to fail as individuals
Observe community expectations
Learn platform nuances (@ replies,DMs)
Personalize the institution,[object Object]
Engage Customers http://twitter.com/COSICols
Engage Customers http://twitter.com/COSICols
Resource: Add Value http://twitter.com/COSICols
Resource: Add Value http://twitter.com/COSICols
Resource: Add Value http://twitter.com/COSICols
Scoop: Discounts/Contests http://twitter.com/COSICols
Scoop: Behind the Scenes http://twitter.com/COSICols
Scoop: Behind the Scenes http://twitter.com/COSICols
Scoop: Live Events http://twitter.com/COSICols
Scoop: Live Events http://twitter.com/COSICols
Promotion http://twitter.com/COSICols
Behind the Scenes / Promotion http://twitter.com/COSICols
Behind the Scenes / Promotion http://twitter.com/COSICols
Behind the Scenes / Promotion http://twitter.com/COSICols
Behind the Scenes / Promotion http://twitter.com/COSICols
Customer Questions http://twitter.com/COSICols
Customer Questions http://twitter.com/COSICols
So What’s the Return? ,[object Object]
Connections to niche audiences
Community awareness and ownership

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