2. Fierce competition:
Rivals square off
McDonald’s vs. Starbucks
Mac vs. PC
1
Comcast vs. Verizon FiOS
Quizno’s vs. Subway
Property of Cone. Not for Distribution.
3. All aTwitter:
Marketers are going twazy
search.twitter.com
@choicehotels
Best Buy Job Overview
Bing.com @pizzahut
Property of Cone. Not for Distribution.
2
4. Everywhere you want to be:
Mobile Apps
Godiva Mobile
Dockers Shakable App
3
“Drinkspiration” by Absolut
Property of Cone. Not for Distribution. MasterCard “Priceless Picks”
5. “Video killed the radio star”:
Marketers turn to Web video
AirTran “Internetiquette”
Taco Bell “It’s All About the Roosevelts”
Property of Cone. Not for Distribution. Tampax “Zack16.com”
4
6. I hardly recognize myself:
Brand revitalizations
Denny’s
Syfy Channel
Pepsi
Snapple
Property of Cone. Not for Distribution.
5
Notes de l'éditeur
86% of marketing use Twitter as a marketing tool, more than blogs linked in or Facebook-- Social Media Marketing Industry Report
1.5 bill iPhone apps downloaded as of July 2009-- Apple
By 2013 1 billion viewers will access video via the Web-- ABI Research
